ERE.net » David Martin

Job Descriptions Are Noise

David Martin — Wed, 27 Mar 2013 04:45:42 +0000

The majority of job descriptions are a waste of space. Potential candidates read job titles, look at the renumeration, the location, and then many throw their resume out hoping it will stick. Most simply do not read all that text between the job title and the apply button. So is it time to rethink the job description? What is wrong with the job description? Why is it ignored by so many? (more…)

45 Million Monthly Mobile LinkedIn Searches

David Martin — Mon, 18 Mar 2013 04:01:30 +0000

We have all seen the stats: more and more people are using smartphones and tablets to connect to the web. We probably all use our own mobile phone to interact online every day. But what does this mean for recruitment? Do people use their handheld devices to research companies and find their next job? (more…)

A Mobile Recruiting Checklist

David Martin — Tue, 09 Oct 2012 08:24:13 +0000

To help you better understand mobile optimization, I have prepared a simple checklist, taken from my 2012 mobile recruiting guide.

Are you building great relationships from your career website when candidates visit on mobile? If you haven’t considered the following, you could be damaging your employee brand. (more…)

Massive Mobile Update

David Martin — Thu, 23 Aug 2012 22:45:08 +0000

The mobile web has been a long time coming, but it has arrived and it is here to stay. The big tech players are re-optimising their mobile channels.

Google has been investing time improving search on the mobile web. It recently announced a raft of visual changes for searches such as finance, currency conversion, holidays, etc. This is clearly the start of a serious mobile optimization program. A source inside Google shared that the global search volumes for mobile were overtaking global desktop searches.

The mobile optimization effort is paying off. The search results are significantly different on mobile and currently favor mobile-optimized sites. Is your recruitment site in or out of Google’s favor — are you mobile optimized? (more…)

The Mobile Recruiting Market Is About to Get Very Hot

David Martin — Fri, 29 Jun 2012 09:45:31 +0000

The social recruiting hype went huge and has not burst, but mobile has followed a stealth, almost, cult adoption. Over the next 12 months the continued convergence of mobile and social will catapult mobile to the front of recruiters’ minds.

As an industry, recruitment is suffering the growing pains of mobile web. You know you need to support mobile, and reap the rewards of the powerful digital marketing and engagement channel, but it is not clear what the objective is, or how to go about it.

Is mobile the ultimate connectivity tool providing employer information and candidate communication? Or is it the new way to apply for jobs? Maybe it is the next best referral tool? Perhaps it is the ideal back-office device allowing the candidate database to be carried in your pocket! Perhaps the true jackpot mobile recruiting solution is still waiting to be discovered.

Recent research shows that 31% of the global $5.3 billion mobile advertising spend is to achieve market presence, while 25% is for lead generation. If recruitment followed the same pattern, this would be 31% for employer branding and 25% to attract applications; but today most companies have pushed mobile off the agenda in place of social media. The problem with this typical approach is social media is rapidly morphing into mobile! (more…)

Time Spent Creating Mobile Recruiting Applications Is Time Wasted

David Martin — Wed, 16 May 2012 12:45:51 +0000

The use of the Internet with a smartphone is fast becoming the next mass media channel. That’s particular true with social media such as Facebook. Recents statistics from a company called comScore show the mobile Internet audience is using Facebook nearly an hour more a month than they’re using it on a desktop.

Facebook mobile users have a choice of downloading an application, or using the mobile Facebook. Eighty percent of mobile Facebook users use the application. With Twitter, users prefer the application, too. This data has confused many industry commentators, with many bloggers writing that applications are “winning the battle.” This interpretation is wrong. (more…)