Having a clearly defined strategy is the most important factor in achieving employer branding objectives. That’s the takeaway from the Employer Brand Institute’s Global Research Study of more than 2,000 companies. Engaging the CEO and senior management in the benefits of employer branding also ranks highly. Surprisingly, conducting internal and external market research ranked the lowest in... [full article »]
Brett Minchington and Ryan Estis
You can see more of Ryan Estis's articles on ERE. Brett Minchington, CEO of the Employer Brand Institute, has written for the Journal of Corporate Recruiting Leadership.
