No matter how authentic and insightful your research and creative synthesis in refining your organization’s talent brand, if you want it to mean anything in the real world, you will likely need to present it in a palatable, compelling, and actionable way to enterprise leadership. Your objective should be two-fold. One, to convince and inspire... [full article »]
Bob Duffy
Bob Duffy is founder and principal at Insight Consulting, LLC, which specializes in corporate culture, research, and brand development. His teams have worked with the ITT Corporation, Verizon Communications, the U.S. Environmental Protection Agency, the U.S. Navy Recruitment Command, and the U.S. Army Reserve, among many others. A committed advocate of brands based on shared values and substantive intellectual capital, he holds bachelor’s and master’s degrees from The Catholic University of America and the University of Maryland.
