In the wake of ERE’s Social Recruiting Summit Monday comes a contest to expand job seeker use of Twitter, while another quarter counsels caution in how job seekers use social media, but says it’s a must for 21st-century workers. TweetMyJobs, one of the first job distribution services to use Twitter, is now using the service and... [full article »]

The proliferation of recruiting videos since the advent of Web 2.0 has been staggering. Candidates can review an abundance of organizational information in videos that previous generations of job candidates did not have the opportunity to view. A job candidate needs only to peruse career pages on organizational websites or go to Career... [full article »]

Yahoo, Beth Israel Deaconess, and Hyatt each handled the recession and the prospect of layoffs differently. Hyatt, says branding/culture speaker Lizz Pellet in the video interview below, deserves a big thumbs-down. [full article »]

When Dr. John Sullivan said last week that employers have lost control of their brand, he likely wasn’t thinking of Sidewiki. Why should he? When the article was published Monday Sidewiki was not even three weeks old; Google launched it on Sept. 23rd. But Sidewiki’s potential for deconstructing a brand is enormous. Unlike all the networking... [full article »]

For more than a decade, I have worked tirelessly to maintain my status as a recognized global expert on employer branding. I have advised numerous firms; developed positioning methodologies now in use by many HR consultancies and recruitment marketing firms; given dozens of employer branding presentations; and have even written a book on the topic. Despite... [full article »]

Entice Labs, the Provo, Utah, company that set out to create a better recruitment marketing system, is suddenly getting industry buzz. Earlier this year, John Sumser described the company as a “game changer.” In June, Susan Burns, president of Talent Synchronicity, said the company’s TalentSeekr product is “a sleek and effective approach to targeted employment brand... [full article »]

How would you brand a newly minted London firm that recruits intellectual property attorneys for jobs all over the world? With a video of a wedding photographer kicking a goose, of course. How else? Amazingly, that’s what Fellows and Associates has done. And just to make sure you get it, the firm issued a press release... [full article »]

We live in a world of pictures, movies, and sound. The printed word is being replaced and expanded by cheap, easy access to video websites like YouTube as well as sites such as Hulu.com and Veoh.com. According to Gartner, Inc., the world’s leading information technology research and advisory company, more than 25 percent of the content... [full article »]

There is a lot of confusion and uncertainty about social networking and its role in recruiting. Conferences and seminars are everywhere. ERE recently held a conference on social media at Google, and there are dozens of articles here on ERE and elsewhere that are touting the benefits of social networks. There are hundreds of social... [full article »]

The list of companies offering resume writing, enhancement, and tracking continues to grow faster than you can say LinkedIn, with new vendors entering the market this summer. [full article »]

It’s not world peace, but Microsoft has managed to unite 97 countries in a single mission: Recruiting the top talent in the world. You’d think that wouldn’t be so hard, but when you start with (give or take) 150 different career sites  and dozens of tracking systems and business units that built their own microsites because... [full article »]

Hell’s Kitchen may not be any recruiter’s idea of a branding campaign, but no one can argue that job applicants don’t get a realistic feel for working for Gordon Ramsay, a boss with a mouth like the British soccer club player he once was. In a single hour’s episode he can berate and belittle every member... [full article »]

In the aftermath of ERE’s successful social recruiting summit two weeks ago, we might assume that talent acquisition professionals are on the cutting-edge of the latest and greatest in recruitment technology. Many best practice organizations are turning their backs on traditional sourcing tools in favor of mobile recruiting, social networking, and search engine optimization. One... [full article »]

Most of the media coverage these days about recruiting is devoted to social networking, mobile recruiting, and blogging, but the recruiting technology likely to have the most impact if it continues to catch on at the current rate is interviewing candidates “live” from remote locations. The approach I call “interviewing from anywhere” takes advantage... [full article »]

Here is what is going on around the ERE world this week: There will be no Fordyce TV this week, but we will resume again on June 30 with Jeff Kaye. However, if you are on the search and placement side of the business and weren’t able to make it to Las Vegas a few weeks... [full article »]

As the summer’s gathering of social-media-using recruiters kicks off at Google’s headquarters in Silicon Valley, recruiters at DaVita, KPMG, CO-OP Financial Services, Burger King, California Pizza Kitchen, and the University of California we talked to over the last couple of weeks say that social media is an ongoing experiment, one that in some companies... [full article »]

Curious as to the impact of social media on your search-engine profile? Try this experiment: Go to a search engine and type in “(your company) careers” into the search field. If you’re most companies, you may get one or more entries that may or may not point a job-seeker to the correct website. ... [full article »]

It has been an amazing year in recruiting and talent management. Despite severe economic hardships, budget cuts, and hiring freezes, recruiting functions have continued to innovate and stretch the limits of “standard recruiting.” After evaluating hundreds of applications, here is part two of the list of best practices in recruiting that I recommend you emulate. (This article... [full article »]

It has been an amazing year in recruiting and talent management, despite severe economic hardships, budget cuts, and widespread hiring freezes. Unlike the economic turmoil following 9/11 and the dot-com bubble burst, many recruiting functions have continued to innovate and stretch the limits of what can be defined as “standard recruiting.” If you work in an organization... [full article »]

Microsoft has embarked on an ambitious overhaul of its recruitment marketing that is matched only by an equally ambitious overhaul of its recruitment technology. When the decision was made a couple of years ago to update its talent acquisition system by tying together all the company’s far flung offices with an SAP system, Microsoft decided it... [full article »]