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Never Underestimate the Power Of Social Media

by Mar 4, 2014, 5:56 am ET

Not Kelly BlazekBeing Kelly Blazek has got to be so hard these days. When other Kelly Blazeks have to change their LinkedIn profiles to say they aren’t that Kelly Blazek, you just know things must be nasty for the Kelly who is that Kelly.

The Kelly who is that Kelly and the self-proclaimed “House Mother” of the Cleveland Job Bank became the target of international scorn after her nasty response to a 26-year-old marketing communications hopeful went viral. Besides denying Diana Mekota access to the popular local job bank, Blazek fired off a drippingly sarcastic email calling her “a total stranger who has nothing to offer me.”

“Your invite to connect is inappropriate, beneficial only to you, and tacky. Wow, I cannot wait to let every 26-year-old jobseeker mine my top-tier marketing connections to help them land a job.”

However, what Mekota did offer Blazek was a lesson in the power of social media. After she posted Blazek’s intemperate response to Imgur, Reddit, and Facebook, the matter quickly went viral spreading via Twitter and other social media sites where it was picked up by CNN,  NBC, the BBC, and others.

What made the story so juicy was not only the nastiness of Blazek’s response, but how it contrasted with Blazek emailher comments when she accepted the “Communicator of the Year” award from Cleveland’s chapter of the International Association of Business Communicators.

“I’ve always been a passionate advocate for keeping talent in NE Ohio, and we have so much of it in the region,” she is reported to have said when she accepted the award in December. “I want my subscribers to feel like everyone is my little sister or brother, and I’m looking out for them.”  The chapter has since removed the page with those comments from its website posting a notice saying the group “is actively reviewing the current situation with Ms. Kelly Blazek.”

Since the news broke, Blazek has apologized to Mekota, and, in the last two days, to another job seeker who got a very similar type of rude brushoff, ignoring it until the Mekota email came along.

Blazek is now in Internet hiding. She deleted her blog, Twitter, and LinkedIn accounts.

This article is provided for informational purposes only and is not intended to offer specific legal advice. You should consult your legal counsel regarding any threatened or pending litigation.

  • Martin Snyder

    Yea since fame and infamy are interchangeable in America, she is gonna come back bigger than ever and this will be a net gainer to her career.

    Mark it Dude….

  • Richard Araujo

    I suppose everyone has ‘moments’ of intemperance and stupidity. If it’s a pattern though, it’s a problem. And if she does indeed have a problem, it only goes to show that awards and recognition don’t necessarily reflect the reality of how someone carries themselves in every day interactions, and that you can get very far in corporate life by being a blowhard.

  • Emma Rish

    I didn’t understand what it’s all about until I read what Blazek wrote. Wow. How cruel can a human being actually be? Besides her awful respond, what made me really sad was that she revealed how ugly social platforms can be. I want to believe that no one would ever react like this in reality- to a person facing you, looking to his eyes. At least it won’t be as easy and common as it is in those “social” platforms. The truth is that I’m getting tired of those networks where you have hundreds of “friends” with most you never even has a phone call ever, not speaking about actually meeting them in the last few *years*. I recommend for people that feel like me to move on to more personal and, how to call it? More ‘real-life’ based social networks like networks based on your neighborhood / family like , nextdoor, myfamily and other new platforms where I want to hope that things like those described in the article won’t happen.