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Now Tweet This (#Tweet, #Twitter, #roundup)

by Oct 4, 2013, 4:02 am ET

I just had my 1,000th conversation about Twitter at a recruiting (#recruiting)  conference (#conference) and it went the way of 990 of them. Just like this:

“We’ve been doing social media (#social media, #networking, #social) for a long time (#time). We have a Facebook page. We’re on LinkedIn. We have a blog and we post all our jobs on Twitter.”

Twitter (#lovetotweet) has taken its place as one of the triple crowns of recruiting (#recruiting, #triplecrown,#racing): Facebook, LinkedIn, Twitter.

No wonder Twitter is ready to IPO (#TwitterIPO).

Pushing all your jobs out on a Twitter feed is not social media (#spoilsport, #tiltingatwindmills, #whocares, #toomuchworktodoanythingelse). But pushing out all your jobs to your Facebook page (#Facebook, #page, #pushing, #pushyknowitall) isn’t much better.

Twitter is a broadcast medium (#broadcast, #TV, #medium, #spiritworld) that gets treated as if there was only one channel (#channel, #toomuchworktodoanythingelse). And those hashtags (#hashtags). Have you ever searched a hashtag (#hashtag, #search, #ever)? Nearly useless (#useless, #whocares).

And now, it’s not just me (#me).

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  • http://www.brandemix.com Jody Ordioni

    Another great read @John. Shame on people if they turn Twitter into a real time job req aggregator under the pretext of social recruiting.

  • Matthew Longley

    Twitter is unique because the messages are so disposable. Which is exactly why it is a terrible place to post your jobs.

  • http://www.ascendify.com Matt Hendrickson

    Hilarious John, one of your funniest posts. I’d love to hear from anyone that is getting measurable results out of Twitter for recruiting.