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Google, EY, Goldman Sachs, and PwC Top This Most-attractive Employers List

Todd Raphael
Sep 17, 2013, 11:00 am ET

You may have heard this song before, but Google is atop a list of desired employers. After that comes, in order, Goldman Sachs, PwC, Microsoft, Apple, Deloitte, KPMG, Coca-Cola, and P&G.

Universum Global surveyed 200,000 students and put together two rankings of the world’s most attractive employers, one for business students and one for engineering students. The students were surveyed in Australia, Brazil, Canada, China, France, Germany, India, Italy, Japan, Russia, UK, and USA.

Here’s a look at the business list (left) and the engineering list (right) of the “world’s most attractive employers.”

Screen Shot 2013-09-16 at 10.57.35 AM

This article is provided for informational purposes only and is not intended to offer specific legal advice. You should consult your legal counsel regarding any threatened or pending litigation.

  1. Jacque Vilet

    I don’t see Facebook anywhere. If you read Dr. John Sullivan’s post a few days ago about Facebook he says that the company has been awarded the #1 Place to Work. So I’m surprised not to see them here — anywhere.

    What goes? Maybe college students see things differently?

  2. Jonas Barck


    Dr. Sullivan refers to who looks at looks at what the employees are saying.

    Universum surveyed students and are looking at perception and reputation. Facebook was ranked very high among US students in our survey this year ( but did not make the World’s Most Attractive Rankings for 2013. Please see full list and methodology

  3. Keith Halperin

    @ Everybody (lurkers, too): I’d be more interested on seeing who the WORST companies to work for are. Funny how we never see lists like that….


  4. Todd Raphael

    Oh, there’s a list like that. My satellite TV company is on it.

  5. Keith Halperin

    @ Todd. YOWZA!
    Please post link to list.


  6. Todd Raphael

  7. Keith Halperin

    Really good, I mean really bad! I’d enjoy hearing the story of an outfit that was in this (or similar) “Hall of Shame” and successfully worked to improve their company…


  8. Todd Raphael

    Yeah, I’m working on it. Have been for a while. A little tricky, as you might imagine. The Googles of the world are a little more eager. There was an interesting session by the way at a recent (spring 2013) ERE event with ServiceMaster talking about the challenges of attracting people to a company that has hard-to-attract positions like pest exterminator positions. Before that, we had a gentleman from a casket company speak. I’m not saying ServiceMaster is a bad company to work for at all, just saying that this was in a similar genre — attracting people to companies with big challenges/obstacles/etc.

  9. Keith Halperin

    Good. I’d think there might a fair number of companies out there who’d like to crow about how they used to suck but now they don’t. (Of course, that could make some high-level folks look bad, if only in retrospect…)


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