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How to Become an Employer of Choice
Posted By Jody Ordioni On July 15, 2013 @ 6:08 am In Advice and How-Tos | 12 Comments
A recent Gallup study  found that only 47 percent of American workers are completely satisfied with their jobs. A MarketTools study  found that 21 percent of employees had applied to another job in the past six months. Clearly, many employees are ready to look elsewhere for the next step in their careers.
How do you make them look at you? More importantly, how do you make your current employees stay with you?
Or, in short, how can your company become an employer of choice?
Becoming an employer of choice means that applicants are eager to work for you, that people envy your employees, that you receive unsolicited resumes, and that your most talented workers stay with the company throughout their careers.
It’s the holy grail for every employers. So do you achieve it?
There’s no single answer to that question. In fact, coming up with the answer may require answers to more questions. Here are a few you should tackle:
Every company wants to have an employer brand that positions them as an employer of choice. Who wouldn’t want to have talent competing for you instead of the other way around?
So, in addition to the answers to the questions above, here is a short list of attributes of an employer of choice.
How does your company stack up?
Becoming an employer of choice isn’t easy. It means taking an honest look at your current workforce and what you want it to become. It means acknowledging some difficult truths and making internal changes.
The rewards, however, are hard to overstate. You’ll have the best workers, doing their best work, increasing profits — and not leaving.
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URL to article: http://www.ere.net/2013/07/15/how-to-become-an-employer-of-choice/
URLs in this post:
 recent Gallup study: http://www.gallup.com/poll/158723/workers-least-happy-work-stress-pay.aspx
 MarketTools study: http://www.markettools.com/company/news-events/press-releases/markettools-study-50-percent-of-employees-considered-leaving-current-job
 recent survey of college seniors: http://www.naceweb.org/uploadedFiles/NACEWeb/Research/Student/2012-student-survey-executive-summary.pdf
 all true: http://hbr.org/hbrg-main/resources/images/article_assets/hbr/9403/94204_A.gif
 which is lacking at most companies: http://www.bna.com/offering-career-development-n17179874564/
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