A new contest for the best recruitment advertising in 2013 comes with a twist: the ad being submitted has to focus on hiring women.
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Women in Trucking and Arrow Truck Sales are running the contest, telling people that most recruiting ads assume the driver will be a man. But the Women in Trucking Association says women have different concerns about a job; for example, they may want to be sure they can bring a dog on the road for safety.
Ad agencies or their clients (like a transportation company) can submit ads printed in 2013 to email@example.com. A committee of the association and Arrow will select finalists, with association members voting on a winner, to be announced at the Mid-America Trucking Show in March.