Comments on: Your Company’s Employer Brand Could Be the Victim of an Identity Thief http://www.ere.net/2013/02/20/your-companys-employer-brand-could-be-the-victim-of-an-identity-thief/ Recruiting News, Recruiting Events, Recruiting Community, Social Recruiting Fri, 24 May 2013 11:28:33 +0000 hourly 1 http://wordpress.org/?v=3.5.1 By: Your Company’s Employer Brand Could Be the Victim of an Identity Thief | Recruiter It News http://www.ere.net/2013/02/20/your-companys-employer-brand-could-be-the-victim-of-an-identity-thief/comment-page-1/#comment-92629 Your Company’s Employer Brand Could Be the Victim of an Identity Thief | Recruiter It News Mon, 25 Feb 2013 18:56:50 +0000 http://www.ere.net/?p=30570#comment-92629 [...] Lately with the great increase of jobseekers using search engine aggregators and search engine marketing to search for jobs to advance their careers, many companies’ employer brands are now also the victims of identity thieves. (more…) [...]

]]> By: Keith Halperin http://www.ere.net/2013/02/20/your-companys-employer-brand-could-be-the-victim-of-an-identity-thief/comment-page-1/#comment-92608 Keith Halperin Mon, 25 Feb 2013 17:53:56 +0000 http://www.ere.net/?p=30570#comment-92608 Thank you Michael. ISTM that relying on your brand is a very limited, passive, and weak approach to get quality butts in chairs quickly and affordably. Don’t wait for people to come to you, GO AFTER THEM. If your company has good things to offer: tell them when you reach out to them. If you don’t have anything decent to offer people, that’s more than a branding problem.

Cheers,

Keith

]]> By: Introducing @MikeVangel. #trulondon | The Recruiting Unblog http://www.ere.net/2013/02/20/your-companys-employer-brand-could-be-the-victim-of-an-identity-thief/comment-page-1/#comment-92374 Introducing @MikeVangel. #trulondon | The Recruiting Unblog Sun, 24 Feb 2013 23:03:18 +0000 http://www.ere.net/?p=30570#comment-92374 [...] 5. “Is Your Employer Brand a Victim of Identity Theft?” [...]

]]> By: Michael Vangel http://www.ere.net/2013/02/20/your-companys-employer-brand-could-be-the-victim-of-an-identity-thief/comment-page-1/#comment-91621 Michael Vangel Fri, 22 Feb 2013 20:24:41 +0000 http://www.ere.net/?p=30570#comment-91621 Hi Keith,

Thanks for responding. I enjoyed reading your recent article.

I just want to point out that the main reason behind writing this piece was to point out that there are unscrupulous firms out there who are using other companies hard earned reputations,their names, their logos, and their jobs without authorization of any kind to lure unsuspecting job seekers for their own ends. The job seekers who are misled and those “brandjacked” employers whose identity and brand have been stolen are being seriously hurt by this. It’s not right.

Unfortunately, it is not a few individual “whack-jobs” with an axe to grind but a major concerted effort by these affiliate marketers who are making millions of dollars at the expense of job seekers being phished and employers’ reputations getting unfairly tarnished who care deeply about the candidate experience. This is a much bigger problem than most people realize.

]]> By: Keith Halperin http://www.ere.net/2013/02/20/your-companys-employer-brand-could-be-the-victim-of-an-identity-thief/comment-page-1/#comment-91583 Keith Halperin Fri, 22 Feb 2013 18:43:40 +0000 http://www.ere.net/?p=30570#comment-91583 @ Everybody: Companies can’t monopolize control of their employer brands anymore- best to treat their employees fairly and with respect, and minimize damage from the occasional “wack-jobs” out there.

-kh

]]> By: Jeffrey Obront http://www.ere.net/2013/02/20/your-companys-employer-brand-could-be-the-victim-of-an-identity-thief/comment-page-1/#comment-91537 Jeffrey Obront Fri, 22 Feb 2013 16:56:12 +0000 http://www.ere.net/?p=30570#comment-91537 I find Facebook to be one of the biggest culprits. Look up City of Niagara Falls, for example,and see how many there are. I find this to be true of many organizations where individuals belonging to that company (and sometimes not) take it upon themselves to build out that identity. It seems a little ‘odd’ to me that I can go into Facebook and create a page as anyone or any ‘company’ I want.

]]> By: Michael Vangel http://www.ere.net/2013/02/20/your-companys-employer-brand-could-be-the-victim-of-an-identity-thief/comment-page-1/#comment-91088 Michael Vangel Thu, 21 Feb 2013 18:49:32 +0000 http://www.ere.net/?p=30570#comment-91088 Thanks Anmol, It is a major problem. Even for those companies that take great lengths to create a superior level of candidate engagement. Most of these 2012 CandE winners are being brandjacked and they don’t even know it. Here is just one example but we could find similar results for most of the winners. Look what the brandjackers are doing to PepsiCo who consistently strives to do great work: http://www.jobdiagnosis.com/index.php?option=com_neorecruit&id=120462932&task=offer_view&Itemid=87&aff_id=g

]]> By: Anmol Singh http://www.ere.net/2013/02/20/your-companys-employer-brand-could-be-the-victim-of-an-identity-thief/comment-page-1/#comment-90956 Anmol Singh Thu, 21 Feb 2013 08:01:42 +0000 http://www.ere.net/?p=30570#comment-90956 Good Artile Mike on Brandjacking.Social media got contaminated by this.Thanks for sharing views on this social media virul.

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