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You Are Part Of The Top “X” On LinkedIn. So What?

by
Paul DeBettignies
Feb 19, 2013, 5:12 am ET

Minnesota Headhunter Appearances in SearchLike you, I started seeing the posts and pics last week on LinkedIn, Twitter, Facebook, and Instagram (yes, Instagram) from friends who were receiving the “You have one of the top X% most viewed LinkedIn profiles for 2012” email from LinkedIn.

First it was 10% then 5% and later in the week 1%.

And I started thinking, “am I really not that cool to have ranked in the top 1%? How can that be?”

Whew, Tuesday morning I received mine and the validation kicked in. I was part of the “cool kids” group. And yes, I posted it on Facebook and Instagram too.

Yeah, I was one of “those” people.

As the day went I started wondering: what does it mean to be 1 in 2,000,000?

So I put it out on Facebook and in some email to friends and now I put it out to you too …how often is your LinkedIn profile viewed?

I’ve included a couple of screen shots from 9 a.m. last week, one at the top of this article and one toward the end.

My questions are:

  • Are these good numbers? High, low or average?
  • I am more curious about the ratio of Appearances to Views. Is this a good ratio? I suppose they may not be as connected as I think. Some folks may be coming to my profile from a link on the Minnesota Headhunter blog, email footer, or other links.
  • My guess is the number of “Views” also depends on my LinkedIn usage. If I am sending a lot of InMail, as an example, odds are my “Views” count will increase.

Minnesota Headhunter ViewsAnd how much does it depend on who you are, what your title is?

What I mean is I am hoping to rank high for “Minnesota Recruiter,” “Minnesota IT Recruiter,” and “Minnesota Headhunter.”

The number of searches for those keywords has to be much smaller than, for example, “Google Recruiter” or “Apple Recruiter.”

Which gets me to this: does this matter?

This is has created a lot of PR for LinkedIn, not all of it good. It will be interesting to see if it does a “Top 100,000” or “Top 100.” Maybe that will come with some bragging rights.

For now, I am looking for context.

Are you willing to share your numbers?

This article is provided for informational purposes only and is not intended to offer specific legal advice. You should consult your legal counsel regarding any threatened or pending litigation.

  1. Namegeneration.net Candidate Leads

    I think this is all just a ploy by Linkedin. I have talked with others in the industry about this and it seems that those that get hardly any views a week still got picked as a top 1%.

  2. Steve Levy

    Paul- I didn’t receive one…reminds me of the “Who’s Who” directories…nothing but a cheap – and novice – marketing program.

    One would think that with all the cash, LinkedIn could (a) hire better people and (b) fix their dang iPhone app.

  3. charles handler

    I had the exact same thoughts and my view #s are lower then the ones shown with the article. I think this is some kind of BS they are doing. Seems shady to me. And I feel like a sucker for falling for it.

  4. Maureen Sharib

    13 views (a week) got me into the top 1% . What LI doesn’t seem to realize is how this brilliant marketing ploy (if I could mark through “ploy” I would and replaces it with “hoax”) revealed their (own shabby/limited) numbers.

    Somebody was asleep at the wheel over there when they dreamed this one up.

    Oh, yeah – right. They figgered we wouldn’t notice.
    They’re right on one count – most of us don’t.

    I get more views a minute on Twitter when I tweet!

  5. Steve Levy

    My numbers…since November 15, 2012, I’ve appeared in 13, 966 searches with 1,069 views (~82 views per week).

    Will I be poaching LinkedIn for their marketing people? Not likely…

  6. Todd Oldfield

    Guys, I think the whole thing was a scam. If you notice the email you received, it was from xxxx@e.linkedin.com

    elinkedin.com is NOT http://www.linkedin.com

    I think it was a virus that was spread through our email addresses, probably just to build an email list.

    Todd

  7. Edward Woycenko

    It doesn’t matter how many views you get on LI, what does matter is whether the people who viewed your profile engage. Views don’t do anything to establish relationships.

  8. Steve Levy

    Plenty of engagements Ed…

  9. Regina Johnson

    I was part of the Top 1% also for 2012 profile views my numbers now are to date as of Feb is 1,442 but at the end of 2012 it they were about 180 views. Personally yes it did make me feel good that my profile was being viewed since when I begin Linked In almost one year ago next week Feb 27th. It took me a very long time to complete it and as a long term unemployed individual I don’t care how many views I get. I’m on Linked in to network and PAY IT FORWARD nothing else. This was a great article and raised a lot of good points as well.

  10. Steve Levy

  11. Martin Snyder

    When I first saw a half dozen Facebook posts on the topic, I usually replied that I was in the bottom .0000001% of LinkedIn fans.

    As the tone of the commenters (recruiters being the people who know LinkedIn best) might suggest, the notion that LinkedIn has a less than stellar ethical foundation is widespread.

    It’s always been money (control) first with that crew, which does indeed generate gobs of money. But in the end, they may get passed up by those who care for the commonweal, and know that by so doing, money will follow. The history of Monster is illustrative. And perhaps Apple……

    In our office, the usual formulation is: Guess who LinkedIn F*%$@d today? Ye shall know them by their fruits….

  12. Edward Woycenko

    Steve,

    You can’t make a statement like plenty of engagements without elaborating. People are viewing, not engaging. What level of engagement did you get from this post and how have you benefited the people that engaged with you and how have you benefited from the engagement. Being liked on Facbook or being in the top % on LI accomplishes nothing but puffery.

  13. Keith Halperin

    Top 1% of Views on LI? That and $1.75 will get you a ticket on BART(Bay Area Rapid Transit).
    Here’s a question: when was the last time our friends at LI did something significant and good for recruiters (What they’ve done that’s significant hasn’t been good, and what they’ve done that’s good wasn’t significant.)

    :(

  14. Namegeneration.net Candidate Leads

    What is everyone’s feeling on the “Endorsements” Why are people endorsing me that wouldn’t know who I was if I stood in front of them with a name tag on. And how does that endorsement play into others perception of of my skills?

  15. Ken Schmitt

    Interesting to see this article and the comments. I too received the illustrious email and talked with my Social Media Manager about what to do with it? Should we post it? Is it legit? What’s it based on? In the end we just couldn’t decide. But as more and more info is coming out it seems less and less valid and the basis for such an “award” seems unreliable. I think we will err on the side of caution this time.
    Ken Schmitt
    http://www.turningpointsearch.net

  16. Katrina Machado

    I am in with the comment on these darn Endorsements that pop up everyday telling me that I have been Endorsed by people I don’t even know! The Endorsements I have under my name are legit and frankly make me proud of the work I have done in our industry. I in turn will will not Endose anyone that I don’t know or am familiar with their work. Linked In is making a mockery out of this new Endorsement gimmick!

  17. Keith Halperin

    LI Endorsements? Meaningless, and the faster this becomes clear to all, the better.

    -kh

  18. Sarah Mullens

    It’s all marketing. LinkedIn is hardly going to send a message out to all and sundry saying, “Congratulations, you are in the top 86% of profiles viewed!” are they?

    I also agree with Katrina and Keith that the Endorsements are meaningless.

  19. Brenda Le

    I received one of the 1% emails about two weeks ago. At first I thought, “this can’t be right, there are many people on this comment page who have 5 times more connections than I do.” Then I thought, “don’t click on that button inside the envelope, it looks like a virus and I’ve already had two of those recently!”

    Not only does it look like a cheap marketing ploy, I agree with Tood, it looks like a virus.

  20. Brenda Le

    Whoops – sorry, Todd! Spelled your name wrong :)

  21. Kelly Blokdijk, SPHR

    Maybe this is question I should already know the answer to, but where does that trend graph that you posted screen shots of show up? Is that part of the premium account?

    I don’t see anything like that on my profile – just number of times my profile was viewed and how many times it appeared in search either today or past three days.

    I thought it was weird the first few times I saw someone post their congratulatory note from LI and wondered why I didn’t get one… then I realized how lame it was and didn’t really care, but thought it was peculiar who WAS getting them.

    However, now that I’ve seen others who are probably WAY more connected and active on LI than me, it does make me wonder just how they selected who got that message and why.

    The odd thing is, out of practically everyone I know in real life, I have been on LI far longer and have been much more active than the average (non HR or recruiting) person in my network and seem to have rather high views and search numbers when I happen to look at that. Very suspicious situation.

    Anyway, the endorsement feature is the stupidest “enhancement” to the site EVER. Or at least since they allowed (and finally eliminated) incoming Twitter feeds on everyone’s status.

    It’s really sad to see LI become so desperate and keep trying to find ways to cheapen the core user experience in favor of entertaining the masses of clueless clowns that endorse random strangers for their cat litter scooping skills.

    I try to participate on LI industry group discussions here and there, but instantly get frustrated with the level of stupidity displayed – especially in HR groups – anyone else been noticing the rapid decline in past several years?

  22. Martin Snyder

    Bill Kutik’s HR Tech conference group has offered a consistently excellent stream of content for the past few years, at least…..

    http://www.linkedin.com/groups/HR-Technology-Conference-1772602/about

  23. Vipul Agarwal

    Yes, I guess we all got taken in by Linkedin. Doesn’t speak very highly of the Linkedin strategy doesnt it ?

    Just 600 visitors a month on my profile and I am amongst the top 1%? Wow. Doesnt say much about LI usage now doesnt it !? I guess LI inadvertently exposed some of the numbers it was trying to guard very hard.

    Also, I also doubt the number of visitors to your profile that they claim on the graph. There are very different numbers on the graph vs the numbers that it shows on the “view notifications” on a daily basis

  24. Duane Hill

    Non-issue for me, good, bad or ugly. LinkedIn remains, for me, a great tool to find names, companies and enough background info to make a phone call and create a real relationship and potentially develop a good candidate/hire.

  25. Paul DeBettignies

    I am a little late to post this. What is the blog post version of saying… a few house keeping items?

    I gave Todd a bad image, the one at the top. Click on it to get the full graph.

    Virus and Scam: no, this was not a Virus. See this link:
    http://blog.linkedin.com/2013/02/07/thanking-all-of-our-valued-linkedin-members/

    My intent for this was to see if anyone would share theirs stats. I monitor mine looking at trends. Am I appearing more in searches.. getting more views.

    Steve and Maureen, thank you for your help with this.

    What I am trying to figure out… is 4,533 Appearances and 834 Views good, average, stellar?

    More curious about the 18%… and wanting to make that click through number higher.

    As for the marketing “ploy”… give and take, right? In one way LinkedIn got a lot of people talking about LinkedIn. And yes, they also outed themselves a bit with folks like us sharing their numbers and what 10%, 5% and 1 % looks like.

    Still curious about the numbers folks have…

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