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Making Your Recruiting Organization Mobile-Ready
Posted By Lance Haun On January 16, 2013 @ 8:00 am In News and Features | 1 Comment
I lived without my smartphone for a whole week once. It was brutal.
I told that with a straight-face to a friend while my wife sat adjacent to me, violently rolling her eyes. It shouldn’t be news now that smartphone use is big (and is getting bigger). In late 2012, estimates pegged the number at over a billion  smartphones with that number doubling by 2015.
If you’re a smartphone user, you’ve probably increased your reliance on the device steadily. I now expect my device to do everything but poach my morning eggs.
When you send an applicant or someone in your talent community or on your mailing list a notice of a new job, what are they going to see when they click through on their mobile device? Will they be able to do anything with it? And if you’re not there, how do you start and what does an optimal solution look like?
That’s what the mobile talent acquisition platform iMomentous  has tried to define in its latest research on the subject. “As mobile technology continues to play an increasing role in both personal and professional activities, the companies that neglect to include mobile in their recruiting and talent management processes will be at a serious disadvantage,” said Ed Newman, vice president of Strategy for iMomentous, in a statement that was released with the report.
It advocates a four pronged approach to making your recruiting mobile-enabled:
If that sounds a little heavy for your organization, especially if you are still trying to get to any mobile presence (and many companies are), it recommends you start with something small and work up from there. For example, you can have a mobile-friendly landing page that can take an e-mail address or phone number for SMS and some areas of interest.
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URL to article: http://www.ere.net/2013/01/16/making-your-recruiting-organization-mobile-ready/
URLs in this post:
 estimates pegged the number at over a billion: http://www.bloomberg.com/news/2012-10-17/smartphones-in-use-surpass-1-billion-will-double-by-2015.html
 iMomentous: http://www.imomentous.com/
 full report: http://www.imomentous.com/mobile-talent-strategy
 webinar: http://www.imomentous.com/mobile-talent-strategy-workshop
 Simply Hired: http://finance.yahoo.com/news/simply-hired-releases-2013-mobile-130000777.html
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