Comments on: The Old Recruiting Lessons Don’t Apply to Mobile Phones

By: Rajpreet Heir

Rajpreet Heir — Wed, 19 Dec 2012 22:46:58 +0000

With the amount of time job seekers spend on mobile devices, recruiters have an opportunity to attract top talent. The people you’re trying to hire probably are working 9-5 and you’re working 9-5. The application capabilities offered by the smartphone make it the ultimate connectivity tool.

By: Josh Tolan

Josh Tolan — Wed, 19 Dec 2012 18:17:26 +0000

This is a great guide for how to optimize your mobile recruiting strategy to adapt to how people use their mobile devices. It’s true, people are spending more and more time glued to their smartphone or tablet than ever before. You should embrace the reality of recruiting from these devices and make sure not to treat them like you would a standard browser page. Now job seekers can find jobs, apply for positions, and even video interview all from their mobile device. So it’s time companies started taking note and tailoring their recruiting strategy for the smallest screens.

By: Robert Dromgoole

Robert Dromgoole — Tue, 18 Dec 2012 20:19:23 +0000

@Jon, that’s a nice start. As long as it didn’t require too much pre-work on a candidate’s end. It should be one or two buttons, or something from a (SkyDrive, iCloud, Dropbox) that just easily uploads it, scans and it’s ready. None of this go to the site and spend 30 minutes manually etc.

Maybe that’s what Indeed’s portion is. But until this stuff works with SAP & Oracle (you’re right on), we’ll be typing about this for 10 more years.

Rob

By: Jon Flanders

Jon Flanders — Tue, 18 Dec 2012 20:07:15 +0000

@Robert – Both Indeed and LinkedIn have developed one click apply processes. Bother services are free and both can integrate with ATSes or homegrown job sites. It all depends on how willing your ATS or site developer is to make the integration happen. Put the pressure on your ATS for these features!

Indeed Apply – http://blog.indeed.com/2012/07/26/indeed-apply-boosts-applications-on-web-and-mobile/

Apply with LinkedIn – https://developer.linkedin.com/apply

Article comparing their results – http://blog.ziprecruiter.com/2012/07/18/linkedin-vs-indeed-the-apply-button-smackdown/

By: Robert Dromgoole

Robert Dromgoole — Tue, 18 Dec 2012 19:56:41 +0000

Can’t we just have a mobile friendly site that has a ‘click here to apply with our LI profile.’ Heck, LI can monitize it. Let THEM develop the functionality (I would if I were them since I actually use that ap).

There has to be an easy way for a resume to get into the ATS by one touch. Not this ugly Q&A. I type this realizing that someone at MSFT or AMZN is saying (how am I supposed to go through 10,000 LI profiles without some type of screening?).

I don’t know. All I do know is that we haven’t figured this out yet. It has to be easy. It has to work. I can’t see someone downloading 500 Fortune 500 recruiting aps (I wouldn’t).

But I CAN see someone like Indeed, LI, Monster developing the capability to develop one click applications through their mobile job search. Maybe they can have the easy screening that’s mobile friendly–then charge us for it.

That’s what I’d recommend. 500 aps I don’t see.

Rob

By: Keith Halperin

Keith Halperin — Tue, 18 Dec 2012 16:57:41 +0000

Thanks, Raghav. I doubt we’ll see it, but it seems the time is right to have a consortium of major employers develop a standardized cross-platform employment app which would work for any/all of their companies based on applicant ease-of-use.

Cheers,

Keith

By: Jon Flanders

Jon Flanders — Tue, 18 Dec 2012 14:43:37 +0000

Martin is spot on in regards to mobile app v mobile web. Most people have a few go to mobile apps and that is it.

If you are a direct employer or a staffing firm, it doesn’t make sense to make a mobile app. This about it – even if you are a fortune 10 company and you have 5,000 open jobs at a time, how many of those jobs will the average job seeker ever apply to? Maybe 5? So you waste your time on building an app that has low adoption rates and low engagement. It makes much more sense to focus on mobile web optimization so that you are not limiting the potential adoption and engagement of your site in mobile.

It only makes sense to then focus on a mobile app for job seekers if you have good content that can serve the job seeker better from the app – This means if you are job board, search engine, MAYBE and ATS or some sort of add on feature (Video interviewing platform for example).

By: Martin Snyder

Martin Snyder — Tue, 18 Dec 2012 13:51:29 +0000

Nice content Raghav, but a bit of a rear view mirror.

The behavior our company has observed is that the smartphone is a compliment to the desktop- people are doing different parts of the same things. Not a replacement by any means.

For one obvious example, during a mobile app process, a system may prompt a user to request a weblink to be emailed, to be used later for a resume upload from a desktop.

As to mobile apps v. mobile web, the choice is very much related to the content. When engaged at low involvment / low complexity, an app download/install can be a bigger ask.

I dont put junk on MY phone….