Comments on: Exciting Job Titles Can Be Powerful Recruiting and Retention Tools

By: Retain Employees with Exciting Job Titles |

Retain Employees with Exciting Job Titles | — Tue, 15 Jan 2013 14:04:59 +0000

[...] a great marketing tool. Are you ready to acquire a cost-free way to attract and retain top talent? Read the full article here. It’s [...]

By: Top 10 Recruiting and Hiring Lessons from 2012 | OpenView Labs

Top 10 Recruiting and Hiring Lessons from 2012 | OpenView Labs — Mon, 17 Dec 2012 16:19:18 +0000

[...] Part of the solution may be as easy as assigning your positions more compelling titles. In this post published on ERE.net, HR expert Dr. John Sullivan explains why exciting job titles “may have the highest ROI of [...]

By: Monster 5 for Friday: Recruiting Challenges Edition - MonsterThinking | MonsterThinking

Fri, 17 Aug 2012 14:47:51 +0000

[...] describe some of the latest approaches employers are trying to meet their recruiting challenges.5. Exciting Job Titles Can Be Powerful Recruiting and Retention Tools. ERE.net: “[C]onsider the example of ‘the genius bar’ at Apple’s retail [...]

By: HR Blogposts der Woche 33/2012 | HR Software Blog

HR Blogposts der Woche 33/2012 | HR Software Blog — Fri, 17 Aug 2012 10:15:10 +0000

[...] Gurus oder Sales Rockstars gesucht. Warum diese Methode so erfolgreich sein kann erfahren Sie auf ERE. [...]

By: Keith Halperin

Keith Halperin — Wed, 15 Aug 2012 20:35:53 +0000

Well-said, Daniel.

-kh

By: Daniel Sloop

Daniel Sloop — Tue, 14 Aug 2012 21:00:09 +0000

Know your ideal customer, what they value, and how to establish their interest. Cute titles repel the best prospects for most positions. Creating a good title for marketing a position is about infusing opportunity and clarity, not fluff and buzzwords.

By: Keith Halperin

Keith Halperin — Tue, 14 Aug 2012 20:28:36 +0000

@ Jacob:
“K. Halperin, – why are you always in more or less all ERE article respects opposite and negative!!)”
You can call me cynical, sarcastic, and bitter, but don’t call me negative. ;) I write the way I do because: “I come not to praise Caesar, but to bury him (or her)”. With the exception of Dr. Sullivan (and a few others), much of what is written here are common-sense platitudes dressed up as profound wisdom, idealized theoreticals far from the day- to-day world of ordinary recruiters (like me), or self-serving infomercials for the latest and greatest recruiting snake oil. If I get people really angry or really excited or really amused about recruiting, or maybe even get them to THINK, then I’ve done my job here on ERE.

Cheers,

Keith

By: Keith Halperin

Keith Halperin — Tue, 14 Aug 2012 20:28:04 +0000

@ Jacob:
“K. Halperin, – why are you always in more or less all ERE article respects opposite and negative!!)”
You can call me cynical, sarcastic, and bitter, but don’t call me negative. ;) I write the way I do because: “I come not to praise Caesar, but to bury him (or her)”… With the exception of Dr. Sullivan (and a few others), much of what is written here are common-sense platitudes dressed up as profound wisdom, idealized theoreticals far from the day- to-day world of ordinary recruiters (like me), or self-serving infomercials for the latest and greatest recruiting snake oil. If I get people really angry or really excited or really amused about recruiting, or maybe even get them to THINK, then I’ve done my job here on ERE.

Cheers,

Keith

By: Exciting Job Titles Can Be Powerful Recruiting and Retention Tools – ERE.net « e-RH

Tue, 14 Aug 2012 15:55:12 +0000

[...] on http://www.ere.net Share this:TwitterFacebookGostar disso:GosteiSeja o primeiro a gostar [...]

By: Jacob Madsen

Jacob Madsen — Tue, 14 Aug 2012 14:57:39 +0000

Well written piece and despite the comments (K. Halperin, – why are you always in more or less all ERE article respects opposite and negative!!) I think Dr Sullivan makes a very comprehensive description of what this is about and what it must cover. Hey this is altogether pretty innocent stuff, if it makes a candidate sit up and pay attention and react, then that is what this is about, – nothing more than that.

By: Keith Halperin

Keith Halperin — Mon, 13 Aug 2012 20:25:09 +0000

Thanks Dr. Sullivan, They should have let you keep the title of “Godfather of Recruiting”, because then, like the legendary “Godfather of Soul” James Brown OBM who was called “the hardest working man in Show Business”, you would have been the “hardest working man in Recruiting”.

IMHO, there are two appropriate titles for those who would choose a title instead of something like more money, better benefits, more influence, etc:
1) Company Fool
2) Corporate Idiot

You can call ME anything you like, except late to pick up my check! YOWZA!!

Cheers,

Keith “Recruiting Kingpin” Halperin

By: Ken Schmitt

Ken Schmitt — Mon, 13 Aug 2012 20:23:47 +0000

Hmmm… I think we need to be very careful with this approach. Although you make some great points regarding the usefulness of this type of tool, it is something that as recruiters we see going overboard very easily. Using buzzwords and titles that are accurate descriptions of job titles and performances in a specific industry is important. “Secretary” just doesn’t cover the full spectrum of tasks an assistant does these days. However, over-glamorizing a title can also backfire. Not only can it devalue a position if the title is lacking legitimate substance, but it can dilute the impact of a specific title as well.

My philosophy is simple: be authentic. Emphasize what it is you do FOR your employer/company not just what you do AT your job. Each employee offers something to the business as a whole. Detailing those things will allow for a potential boss to see exactly what you have to offer. Be honest and show just how much your current or past company benefitted from your presence. Your contributions will shine on their own without needing catchy titles or superlative descriptions.

The best way to do this, in my experience as a the owner of an executive career management and recruiting firm, is to search job listings in your industry. Keep your finger on the pulse of what is valued, what is important and what hiring managers are looking for. Be sure to use those things on your resume. Show how YOU meet THEIR needs.
Ken Schmitt
http://www.turningpointsearch.net

By: Interesting article about Job Titles as Recruiting Tools « AIRS Training Blog

Mon, 13 Aug 2012 15:53:29 +0000

[...] Exciting Job Titles Can Be Powerful Recruiting and Retention Tools [...]

By: Justin Miller

Justin Miller — Mon, 13 Aug 2012 15:01:53 +0000

I have to disagree with this article. Perhaps it’s different in the HR world, but I know that for years now recruiters have been experiencing backlash over superlatives in job titles. I actually wrote an article on here a few weeks ago about it: http://www.ere.net/2012/07/31/the-death-of-superlatives-in-job-ads/

I took to Quora to get people’s insight on the issue, and to say the response was one-sided would be an understatement. There were 40 votes and all of them were anti-superlatives.

I think the main point to make is, these types of tactics may work for junior or entry-level people, but more senior-type professionals won’t take them seriously.