Comments on: You’ll Want to Wash Someone’s Mouth Out With Soap After Watching This Recruiting Video

By: Kixeye-Zynga Fight Continues - ERE.net

Kixeye-Zynga Fight Continues - ERE.net — Wed, 14 Nov 2012 23:08:33 +0000

[...] that cover-your-kids-ears video I mentioned back in August? That was from the gaming company Kixeye, who’s apparently [...]

By: Todd Raphael

Todd Raphael — Sun, 07 Oct 2012 22:33:32 +0000

Just noticed this interesting new interview about Kixeye… http://venturebeat.com/2012/10/07/kixeye-ceo-says-his-company-is-aggressive-but-not-racist-exclusive-interview/

By: 10 Bold and Outrageous HR and Talent Management Practices

10 Bold and Outrageous HR and Talent Management Practices — Tue, 21 Aug 2012 13:15:25 +0000

[...] recruiting video — Game creator Kixeye put together an outrageous recruiting video that pokes direct fun at its competitors. The video [...]

By: Bold and Outrageous HR Practices That May Indicate Your Approach Is Too Conservative (Part 1 of 2) - ERE.net

Mon, 20 Aug 2012 09:47:53 +0000

[...] recruiting video — game creator Kixeye put together an outrageous recruiting video that pokes direct fun at its competi…. The video literally mocks the age of EA’s approach to gaming by including the logo “EAARP [...]

By: Robert Dromgoole

Robert Dromgoole — Fri, 03 Aug 2012 18:39:15 +0000

Wow, Todd, that’s great followup. Also, proof of the ad’s effectiveness, and kicks my stereotype that the company was a bunch of young 20-something males out the window. Well done Kixeye. We care whether you kick ass, that’s just awesome.

By: Todd Raphael

Todd Raphael — Fri, 03 Aug 2012 17:22:24 +0000

Rob – re: your question above … sorry for the delay in responding, it has been a super busy couple of days w/preparing for the fall conference, the spring conference, and all those news stories the last two days (co. earnings, jobs report), etc. Anyhow – it was actually out of the marketing department, not recruiting. I just got off the phone with the marketing SVP, Brandon Barber, who said that it was made to raise the company’s profile among the developer/engineer types. He said the video took about a month or two, was very low cost. They got a little help from the SF/NY agency Mekanism. He said the response is better than he expected, as judged by the approx. 170,000 YouTube views; the 2,669 likes-171 dislikes ratio, and the number of incoming applicants tripling or quadrupling. About the discussion above about EEO stuff, he says (see http://www.kixeye.com/#/en/about) the company actually has, somewhat atypically, a female CFO and and engineering VP, among others. He says “we have tons of lesbian, gay, transgender employees … we don’t care what your gender is, we care whether you kick ass…”

By: You’ll Want to Wash Someone’s Mouth Out With Soap After Watching This Recruiting Video – ERE.net « e-RH

Fri, 03 Aug 2012 15:19:51 +0000

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By: Keith Halperin

Keith Halperin — Thu, 02 Aug 2012 22:47:00 +0000

@Frank/Robb/Todd:

If Kixeye were REALLY clever, they’d send out a prsss release denying the rumor that the EEO is trying to crack down and ban it. This would make people think that the EEO IS trying to ban it (plus the EEO might be asked about it, which of course they would deny), and create even more buzz.

Keith “You Might Think That, But I Couldn’t Possbly Comment” Halperin

By: Todd Raphael

Todd Raphael — Thu, 02 Aug 2012 20:14:56 +0000

Yeah, I don’t want to give legal advice, but I certainly don’t know of a law that would make this video in and of itself illegal.

By: Rob Dromgoole

Rob Dromgoole — Thu, 02 Aug 2012 19:26:33 +0000

Frank, since when does a private company need EEO approval to create a recruiting video? It’s certainly in poor taste, but that’s their choice.

By: Frank Risalvato

Frank Risalvato — Thu, 02 Aug 2012 19:03:40 +0000

So this is legal and passes EEO muster? ???

By: Keith Halperin

Keith Halperin — Thu, 02 Aug 2012 18:28:43 +0000

Not a bad start…They should run it on Adult Swim and G4. I’d replace the kid (kinda reminds me of a youthful, foul-mouthed Dean Winters’ “Mayhem” from Allstate) with Aaron Paul’s Jesse Pinkman character from Breaking Bad or Jason Gann’s Wilfred the Dog from Wilfred- you “red bull” the excitement/rebellion factor with the target demo by using a well-known, bad-ass anti-hero.

Lata, Gatas….

Keith keithsrj@sbcglobal.net

By: Brian Kevin Johnston

Brian Kevin Johnston — Thu, 02 Aug 2012 18:16:42 +0000

Thanks Todd… That was Interesting… My guess is like you said about VIDEO being less ordinary, this will be more common to target demographics…

By: Rob Dromgoole

Rob Dromgoole — Thu, 02 Aug 2012 16:30:29 +0000

Okay, I find this video entertaining if crass. It’s obviously successful due to its viral nature. It’s sexist and oriented toward young men. I did find the jobs quiz great fun. I had to admit I was sad there wasn’t a recruiting gig open because Im curious what their hiring process is like. Todd, I’m glad you wrote about it. I was really curious what the industry would think of it. It’s so wildly out there … in poor taste to be sure, but if they’re targeting that demographic …. do we know their head of recruiting? Maybe a great story, would love to hear from him/her.

By: Kim Samuel

Kim Samuel — Thu, 02 Aug 2012 16:03:21 +0000

Wow, I guess partents will now have to start monitoring their kids surfing employment sites!

By: Donna Lehman

Donna Lehman — Thu, 02 Aug 2012 14:29:46 +0000

Todd – you are right. I do want to wash out that kid’s mouth. Clearly the company is targeting young males who grew up playing RockStar games like Grand Theft Auto where swearing and violence are part of the entertainment. (Heard in my own home as spouse played). Not my cup of tea – and this video would definitely screen ME out, which is probably Kickeye’s point.