Business-to-business blue-chip ADP is trying to spread the word on social media to potential employees that it’s about more than just payroll. As part of that, it’s making sure recruiters are up to speed on how to use social-media sites, how not to use them, and why.
Lisa Sherr, senior director, global staffing marketing & analytics, talks with me about this training of “brand ambassadors,” “coaches,” and “certified social media experts” in the audio below. She covers:
- Why this was started in the first place
- Basic vs. advanced use of social media
- The use of recruiters to train ADP employees in other departments in social media
- Whether the training is tactical (e.g. how to use Twitter) or strategic (making and carrying out a plan)
It’s about nine minutes, below.