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Marriott’s 10 Days of Shoes on Facebook

Posted By Todd Raphael On May 8, 2012 @ 2:35 pm In Podcasts | 5 Comments

[1]Marriott is giving away $100 each day for 10 days to a different job seeker, a Facebook freebie meant to generate a little attention to the company’s community and make more people aware it has open jobs.

The hotel chain received the 2012 ERE Recruiting Excellence Award in the employment branding category [2]. It also has experimented with Facebook contests and games in the past, as mentioned in this post by Matt Jeffery [3].

Marriott’s Jessica Lee and I talk about the shoe program, below. She describes what drove the creation of the giveaway; how the company will measure results; what it means by a “spirit of community” it wants to create; and the balancing act between investing in a Facebook career page vs. a corporate careers site.


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[1] Image: http://www.ere.net/wp-content/uploads/2012/05/marriott-facebook.jpg

[2] 2012 ERE Recruiting Excellence Award in the employment branding category: http://news.marriott.com/2012/04/marriott-named-best-employer-brand-following-its-recent-re-branding-work-with-evviva-brands-marriott-international-has-recei.html

[3] as mentioned in this post by Matt Jeffery: http://www.ere.net/2011/08/10/recruitment-4-0-crowdsourcing-gamification-recruitment-as-a-profit-center-and-the-death-of-recruitment-agencies/

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