Marriott is giving away $100 each day for 10 days to a different job seeker, a Facebook freebie meant to generate a little attention to the company’s community and make more people aware it has open jobs.
The hotel chain received the 2012 ERE Recruiting Excellence Award in the employment branding category. It also has experimented with Facebook contests and games in the past, as mentioned in this post by Matt Jeffery.
Marriott’s Jessica Lee and I talk about the shoe program, below. She describes what drove the creation of the giveaway; how the company will measure results; what it means by a “spirit of community” it wants to create; and the balancing act between investing in a Facebook career page vs. a corporate careers site.
Related Conference Sessions
- Design and Implement a Global Employment Brand that Comes to Life
- Think Tank: Leading a Social Media Initiative
- Walk the Tightrope Between an Employment Brand and a Consumer Brand