What if you set out to change the business world and found a company with endless opportunities to do it?
That’s the first question Walmart asks job-seekers when they head to its new careers site and military microsite, and perhaps an appropriate one for a chain with about $444 billion in sales and 2.1 million employees.
Corporate Recruiting VP Mike Grennier says the company had multiple goals with the new site, which involved a partnership between recruiting and marketing, and countless meetings and much input from multiple divisions from e-commerce to Sam’s Club. It also used the agency TMP.
Walmart wanted a site that was authentic, with real employee photos, “speaking to candidates like they spoke to customers,” Grennier says. It wanted something clean and simple, with as few clicks as possible. It wanted to improve the candidate experience, reduce the time it takes to navigate the site, and make sure people are captured, not lost before they leave. The company wanted to showcase its technology expertise, something Grennier says the scrolling style used on the main page helps do. In addition, Walmart wanted to be easily able to update the content on the back end.
Grennier says the site is a “work in progress”; for example, the company has made it mobile-friendly, but would like to make it even friendlier.
Links to Walmart social media sites are done slightly differently than with some company career sites, in that it’s mostly handled within the Walmart career site. As an example, you can see who among your LinkedIn contacts is a Walmart employee without leaving the Walmart career site.
4 comments
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Adam Luckeroth Apr 17, 2012 at 12:53 pm
Very impressive. I love the addition of the military site. Great domain name.
Keith Halperin Apr 17, 2012 at 1:13 pm
Thanks, Todd. I’d think they might have a more realistic approach if they said: C”ome over to the Dark Side of the Force, young Jedis…”
http://www.pbs.org/itvs/storewars/stores3.html
Wal-Mart employs more people than any other company in the United States outside of the Federal government, yet the majority of its employees with children live below the poverty line. “Buy American” banners are prominently placed throughout its stores; however, the majority of its goods are made outside the U.S. and often in sweatshops. Critics believe that Wal-Mart opens stores to saturate the marketplace and clear out the competition, then closes the stores and leaves them sitting empty. Freedom of speech issues also come into play. Musicians are at the mercy of Wal-Mart’s stringent content rules, forcing many to create “sanitized” versions of their albums specifically for the discount chain.
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Keys to good web design | Crossroads May 29, 2012 at 2:39 pm
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Jack Smith Jul 11, 2012 at 7:26 pm
COMPAS Technology has recruiting platforms that will allow companies (THAT MAY NOT THE SIZE OF WALMART) to do the same thing instantly.
http://mycompas.com/news20120202.htm
Check us out at http://mycompas.com/index.htm
Thx!
- Jack