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Cost-Per-Hire Is Now a New HR Standard

by
John Zappe
Mar 13, 2012, 8:39 pm ET

For the first time in the history of the profession, human resource practitioners now have a uniform way to measure and compare one of the oldest metrics.The American National Standards Institute has accepted the profession’s proposal for determining cost-per-hire.

Enshrined alongside such venerable standards as those that gave us the first computer languages, and set the size of paper at the local office supply store, the new cost-per-hire standard now allows one company anywhere in the U.S. to compare this element of recruiting efficiency to those of others, elsewhere, including among its own divisions and branches.

“The approval of this standard as an American National Standard establishes a milestone for the HR profession. It affirms that HR has indeed a ‘technology’ that its professionals must apply, improve, and preserve,” said Lee Webster, SHRM’s director of HR standards. “The HR profession and its stakeholders can now begin to make business decisions based on credible, transferable, and inter-operable human capital analytics.”

Webster leads the standards program, which is sponsored by the Society for Human Resource Management. In that role, he worked with a 42-member committee of volunteers that included academics, consultants, practitioners, and others to develop this first standard. The task force, similar to others, was the first to incubate a standard and usher it through the demanding process. Other committees are working on standards for such things as job descriptions, diversity, performance management, and even for measuring the financial value of a company’s human capital. Just recently, SHRM’s proposal for a workforce planning standard became available for comment.

There are no surprises or “gotchas” in the standard; its long development (some two years in the making), and the even longer vetting process are by design intended to ensure both deliberation and thoroughness. To a great extent, companies that measure cost per hire already take into account most of the elements detailed in the new standard. Expenses for advertising, candidate travel, recruiter salaries, and so forth are undoubtedly already being included in typical CPH calculations.

Where the standard provides particular guidance is in those areas where there may be wide differences from one employer to another. For instance, the standard offers help in deciding how to handle commissions, when to include employee referral fees, and how to account for general office expenses.

Indeed, the very issue of what is a hire is addressed in the standard, which offers this advice:

The decision of which definition of “hire” to use (in this example, starts vs. offers accepted) affects exactly what the CPHI statistic is
measuring. If starts are used, the CPHI is measuring the average cost of successful hiring outcomes of the recruiting effort. If offers accepted
is used, the CPHI is measuring recruiting productivity.

“The team wanted to create a standard that would be both accepted by the CFO’s office and practical to implement by HR,” said Jeremy Shapiro, cost-per-hire workgroup chairman and executive director of Morgan Stanley. “I think we hit the mark.”

No practitioner or employer is obligated to follow the standard. Those who do, however, will be able to compare their hiring costs to those of their industry, confident that it’s an apples-to-apples comparison. Even for those who don’t apply the standard rigorously, it will still give them a guide to know what HR practitioners agree should be counted.

This article is provided for informational purposes only and is not intended to offer specific legal advice. You should consult your legal counsel regarding any threatened or pending litigation.

  1. Darren Bagnall

    Can we find out what it is without joining SHRM? Kind of anti-climatic that you don’t tell us in the article.

  2. John Zappe

    @Darren: The document runs 50 pages, of which 37 detail the standard. I was not able to find the standard on the ANSI website. It may be yet be posted there. When it is, you will be able to buy it here: http://webstore.ansi.org/default.aspx
    You’ll want ANSI/SHRM 06001.2012

  3. Paul Humphreys

    A 37 page standard to define cost per hire?
    Great! I can file that along with my chocolate teapot and other completely useless things.
    Seriously, what value is there in a 37 page standard on cost per hire?
    This leads to the inevitable question, what’s the cost of calculating the cost per hire using such a complex standard?

  4. Keith Halperin

    @ Paul: Well said. If the CPH Statement is simple, and the rest of the doc is research, explanation, OK. But it doesn’t sound like that’s the case.

    -kh

  5. Jeremy Shapiro

    @John. SHRM will make the standard freely available on their site. Do not know when.
    @Keith. The stuff you really need has been condensed on 2 pages. The standard itself is like an architects plans, too much for practicioners to read… We wanted to be super cautious that the first standard went smoothly with the ANSI folks.
    @paul. Can I have that chocolate tea pot??

  6. Keith Halperin

    Thanks, Jeremy: 2pp.? Not too bad.
    Send it on for one and all!

    Cheers,
    Keith

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    [...] their efficiency and effectiveness. It looks like HR is now officially joining the crowd with the new cost-per-hire standard.1. How can you close the back door to retain your best employees and prevent them from seeking [...]

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