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Aussie Military Launching New Recruiting Campaign
Posted By Todd Raphael On February 1, 2012 @ 7:30 pm In News and Features | 1 Comment
Its plans includes TV ads, movie ads, billboards, newspaper and magazine advertising, and of course the career site , featuring people lifting up their shirts to show military uniforms underneath.
The site plays up the potential for good benefits, travel, community involvement, and personal growth — the latter, for example, exemplified by the prominent quote from a reservist on the site saying: “I wanted an opportunity to step out, try new things, and push myself.”
The Australian Army hopes to use the campaign for at least three years.
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 and of course the career site: http://www.defencejobs.gov.au/army/Reserve/
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