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PwC to Focus on the Brand … of Collegiate Candidates

by Jan 23, 2012, 3:08 pm ET

UTEPA quick update on PwC, which we mentioned last spring had revived the Disney component of its intern program. Now it’s planning a week-long “customizable personal brand experience” on its campus website, February 6-10.

Students can go to the site each day and take an assessment and use other tools to get feedback on their careers. Monday, they’ll decide based on their strengths what path’s best for them. Tuesday it’ll focus more on their passions. Wednesday, the tool will be about their values, and what volunteer opportunities fit for them. Thursday is a day for their online reputation, and Friday they’ll create a “brand plan” — for themselves.

PwC recruits on Facebook, Twitter, and YouTube.

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