Comments on: QR Codes: The Next Big Thing In Recruiting Technology?

By: QR Codes: The Next Big Thing In Recruiting Technology? - Alberta HR Advice

QR Codes: The Next Big Thing In Recruiting Technology? - Alberta HR Advice — Fri, 26 Oct 2012 23:33:47 +0000

[...] You can test the effectiveness of QR codes for providing contact information by using your smartphone camera to take a picture of the example at the top of this article, or you can create your own QR codes for free by going to a site like http://goqr.me/. Reprinted with Permission ERE.net [...]

By: QR Codes: The Next Big Thing In Recruiting Technology? - BCJobs.ca HR Advice

QR Codes: The Next Big Thing In Recruiting Technology? - BCJobs.ca HR Advice — Sat, 20 Oct 2012 21:01:47 +0000

[...] Reprinted with Permission ERE.net [...]

By: 4 Recruiting Trends to Watch in 2012 « CA Oil & Gas Middle East

4 Recruiting Trends to Watch in 2012 « CA Oil & Gas Middle East — Mon, 13 Feb 2012 06:14:20 +0000

[...] 2. Mobile Recruiting - MSNBC recently reported that 25 percent of people use their smartphones rather than their computers for most of their Web surfing, so you can bet a lot of job hunting is taking place on mobile devices. This will most certainly only increase in 2012, so you may want to look at how your Web site looks from various smartphones and how mobile-friendly your application process is. One possible way to make job ads more user friendly is by using QR codes, which are those small, square, maze-like images that you may see in magazines or on billboards. When someone scans one of these codes with their smartphone in one of your job ads, it could take them to additional information online. For more ideas on how to use these codes, you may want to check out the www.ere.net article “QR Codes: The Next Big Thing in Recruiting Technology?” [...]

By: 2012 ERE Recruiting Excellence Award Finalists - ERE.net

2012 ERE Recruiting Excellence Award Finalists - ERE.net — Tue, 07 Feb 2012 10:42:33 +0000

[...] by UPS through social media and mobile marketing integration. In 2011, between text messaging, QR codes, Twitter, Facebook, mobile phone recruiting, and social media networks, almost 3,000 hires were [...]

By: Karen Cabana

Karen Cabana — Mon, 06 Feb 2012 17:57:39 +0000

It’s kind of pain in the eyes. :0

By: Iris Johnson

Iris Johnson — Fri, 27 Jan 2012 08:59:53 +0000

I’m gonna go with using QR codes. QR codes are two-dimensional (2D) matrix barcodes that can hold thousands of alphanumeric characters of information. Their ability to hold more information and their ease of use makes them practical for small businesses. I hope more research is done so that recruiting will be better and easy.

By: QR Code Recruiting Campaigns Target the Trendy | Dice Resource Center

QR Code Recruiting Campaigns Target the Trendy | Dice Resource Center — Fri, 06 Jan 2012 15:02:09 +0000

[...] QR codes in recruiting is a great way to convey that your company’s cool and up on the latest technology, according [...]

By: Job recruiters trying QR codes » QR Codeworld

Job recruiters trying QR codes » QR Codeworld — Wed, 14 Dec 2011 02:54:51 +0000

[...] hiring expert points out that potential candidates could also be on the subway, reading the paper, or walking [...]

By: Ligger vi efter i Sverige? « HRstream | Alla HR-bloggar på en sida

Ligger vi efter i Sverige? « HRstream | Alla HR-bloggar på en sida — Mon, 12 Dec 2011 19:48:14 +0000

[...] Läs gärna Sullivans artikel QR Codes: The next big thing in Recruitment Technology? [...]

By: Are You Familiar With QR Codes? |

Are You Familiar With QR Codes? | — Mon, 12 Dec 2011 15:25:50 +0000

[...] Codes are the latest thing in recruiting technology and, according to ERE.net, there are many benefits for HR professionals. While not everyone agrees that QR codes will have [...]

By: For Adidas, QR Codes Are Already a Big Thing - ERE.net

For Adidas, QR Codes Are Already a Big Thing - ERE.net — Wed, 07 Dec 2011 07:37:44 +0000

[...] Sullivan asked: Are QR codes the next big thing in recruitment [...]

By: Keith Halperin

Keith Halperin — Tue, 29 Nov 2011 19:13:04 +0000

@Merlynn: Thasnk you.

-kh

By: Merlynn Bertini

Merlynn Bertini — Tue, 29 Nov 2011 18:26:45 +0000

Really good article, as Keith mentioned, I also viewed QR codes for marketing rather than recruitment.

@Keith excellent suggestions–definitely something to keep in mind.

@David, definitely a good point about looking at what a company has and if it is being utilized effectively before moving on to new technology.

@Davide clever idea about including QR codes on brochures at job fairs or other events.

By: Michael Johnson

Michael Johnson — Tue, 29 Nov 2011 00:33:16 +0000

I have a client that used QR codes at an event that was very effective. The event was NOT a career fair, but an industry trade show where the talent they were looking for would be. We created a a mobile landing page that fed the candidates into their CRM when the form on the landing pages was filled out. The QR code directed the person to the landing page when it was scanned. They handed out thousands of 3×5 cards that were nicely branded with brief information about their talent network and, of course, the QR code printed on them.

If you get creative these can work, really well.

By: Davide Scialpi

Davide Scialpi — Wed, 23 Nov 2011 00:32:18 +0000

Hey There, I believe that QR Codes could be put on Employer Branding Brochures and Depliants, especially when companies decide to take part of Job Fairs or Targeted Events on Campus because students and graduates have smartphones to catch it! :)

By: Guy Barrett

Guy Barrett — Tue, 22 Nov 2011 21:32:02 +0000

Great Article. Here at BeQRious we have worked with a number of companies on recruiting initiatives and the use of QR Codes. One of the largest Transportation companies is using our services to track how their recruiting advertising is doing. They are also linking to a video which is great. We have also partnered with some of the largest companies in the recruiting space and are very excited with what we are seeing.

By: Ben Corke

Ben Corke — Tue, 22 Nov 2011 17:04:19 +0000

We have been testing dynamically generated QR codes as a way for Candidates to quickly call about a job and save the job contact information and a link to the Job to the address book, as well as using Event QR codes on candidate and client interview confirmation emails to save interview arrangement to mobile calendars. Although feedback is always fairly positive (fad/cool factor?) I must admit the uptake is slow, and difficult to track when not using a web link to parse through. The vast majority do not know how to scan QR codes yet, however I am sure this will change. Just look at the QR craze in Japan. Here are a few examples of our early implementations for clients - alongside the rather cool Apply with LinkedIn buttons: Would love feedback! Senior IP Routing & Switching Engineer Jobs Design Director, Architecture Jobs London (Under development) BTW Happy to help with any questions on your implementations etc. Would like to see more examples and feedback from the community! Cheers Ben

By: Keith Halperin

Keith Halperin — Mon, 21 Nov 2011 22:01:06 +0000

@ David H: Thank you.
To modify what I just commented on another article-
As some of our folks probably said:
“When you straighten up your room and keep it tidy for a while, then we can think about you getting some new toys, inviting new friends over (recruiting process consultants), or having a big play date with all your friends (ERECON, SourceCON, etc.).”

Cheers,

Keith

By: David Hafernik

David Hafernik — Mon, 21 Nov 2011 21:42:57 +0000

Keith,
I second your thoughts. While I am always interested in new technologies that can improve recruiting and branding, you need to make sure that you are using your current technologies and processes to their fullest before you start looking at branching out into a new technology. If you are in a company that has not fine-tuned their current recruiting function well, what makes you think that they are going to bring in an entirely new technology into the recruiting function effectively and cost efficiently? In other words, make sure you can use the tools you have before you go out and start buying new tools.

By: Keith Halperin

Keith Halperin — Mon, 21 Nov 2011 19:00:27 +0000

@Dr. Sullivan: Thank you for the article. I was unfamiliar with QRCs. As you pointed out, this technology tends toward the marketing as opposed to the recruiting side of business.

ISTM that before a company invests in new technology to improve recruiting, it should enhance and improve “tried and true” methods as Tony and Cheryl wisely said.

Here is a suggested checklist for a recruiting group do/improve before investigating new methods:

1) Are you getting 50-60% of your hires through your Employee Referral Program?

2) Can candidates find the jobs they’re looking for/you’re looking to fill on your site within 90 seconds and when they do can they apply without problems to the position within 90 seconds?

3) Do you lose any candidates because your hiring process is slow, bloated, dysfunctional, or downright candidate-hostile?

4) Have you analyzed your recruiting structure and processes and no-sourced (eliminated), through-sourced (automated), or out-sourced (sent away) recruiting tasks that aren’t high-touch, high-value add activities that you’re paying your people at least $50/hr to do?

Cheers,

Keith