Want to get your friends to help you raid a company? There’s an app for that. Want an introduction to a hiring manager? There’s an app for that, too. Just nosy about where your friends work? Yes indeed, now there’s the (same) app for that, too.
BranchOut, which launched yesterday and is profiled today on TechCrunch, is an app that details the past and current employers of your Facebook friends. And, if you can convince your friends to install the app, you get the same info for the friends of your friends.
It gives a new twist to Sun-tzu’s counsel about keeping your enemies closer. With BranchOut installed, you’ll want friends closer, lots and lots of close friends who will unlock their profiles so you can see who works or worked where and who has friends there.
If you’re a recruiter or otherwise have reasons to know your Facebook friends’ work history, it’s a great tool, even if it’s a little buggy right now. Michael Arrington, who wrote the TechCrunch piece, warns as much. The most glaring bug I found was that BranchOut has trouble distinguishing between current and past employers. It also listed the clients of some of my friends as employers.
Neither of those is a deal-killer, nor even much of a hindrance. The bigger issue is that few of my Facebook friends have either bothered to complete their profile or make it available. That may be for the same reason I haven’t: Facebook is for fun; LinkedIn is for business.
More than a few TechCrunch readers agree with that. Ventrino posted this note to the BranchOut review: “Have to agree with above comments, facebook is not for business.”
Ddeckster made a similar point, though more, uh, pointedly:
“What a terrible yet inevitable idea! Facebook is not and never will be good for hiring people. Linkedin will not be competed with in this space. Facebook = looking at photos and playing Mafiawars. Linkedin = professional networking, great groups and how to find professionals
I’ll be damned if I give a site with such awful privacy as facebook all of my career information.”
I can’t agree with the “Facebook will never be for hiring people” claim. As we know, that’s already happening. Is there a major job board today that doesn’t have a Facebook integration? BranchOut itself intends to offer job postings.
However, I think ddeckster is on the money with the concern about privacy and the Facebook user culture. Facebook’s privacy record is so spotty that it ranked lower in user satisfaction than IRS e-filers. The American Customer Satisfaction Index E-Business Report scored it a 64 on the 100-point scale. That ranks it in the bottom 5 percent of the survey by the University of Michigan and ForeSee Results.
If you’ve missed the whole controversy over Facebook and privacy, Google it.
That would be a purely Facebook problem except that BranchOut and its principals, including CEO Rick Marini, appear not to have paid attention to the privacy debacle. Go to BranchOut and before you can learn anything about it, you have to surrender your Facebook access. Click that Get Started! button and you’re presented with a list of everything that BranchOut wants from you, including permission to access information whenever it wants.
There is a BranchOut Facebook site. But it doesn’t offer any help with the privacy issue. Who are the people behind BranchOut? Not a lot of help from the website or the Facebook page. CrunchBase has that info.
Despite those unfortunate omissions, BranchOut has some real potential as a sourcing and job networking tool. Even if the majority of Facebook users keep their profiles private, the sheer number of users should provide enough content to make BranchOut a useful addition to the toolbox.
6 comments
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Ginger Graham Jul 20, 2010 at 6:05 pm
I don’t see how this can hurt, I like the feature that scrolls through the employers of my ‘friends’. I put up a random posting for a job. This would be great for Company facebook pages as they gather a large fanbase of customers, now you can tap into that talent pool more selectively. Interesting stuff, thanks for sharing!
Privacy, Transparency Being Addressed By New Facebook Sourcing Tool - ERE.net Jul 23, 2010 at 4:56 pm
[...] an informative, and reassuring conversation this morning with the founder and head of BranchOut, a Facebook app that I wrote about yesterday, which has a potentially valuable future as a sourcing [...]
Glenn Gutmacher Jul 25, 2010 at 2:10 pm
I’m surprised Facebook users have rated it 1-1/2 stars out of 5 to date. Isn’t that suspicious? Is it indicative of the shortfalls of the app or the anti-recruitment orientation of most Facebook users?
Brian Heifferon Jul 26, 2010 at 1:42 pm
Good post and an interesting issue. I think that there’s still a very strong line that exists between social/professional networking, and it will be interesting to see if user sentiment changes significantly in the near future.
AfterCollege recently conducted a snapshot survey of 560 of our current job seeking college students and recent graduates, and the findings strongly support the idea that they just aren’t comfortable with using Facebook for career-related activities. Only 16% of respondents found social networks to be effective in finding a job. But interestingly, the figure is up slightly from the 11% reported the previous year.
Time will tell if an upward trend really establishes itself here, but in the meantime, apps like BranchOut might face issues with large scale adoption.
Facebook Wars: BeKnown & BranchOut take on LinkedIn - ERE.net Jun 28, 2011 at 1:34 pm
[...] If this sounds familiar, its because it is exactly what BranchOut has been offering since their public launch in January. When two products are as similar as BeKnown and BranchOut, it’s only natural to start comparing [...]
Facebook Wars: BeKnown and BranchOut Take on LinkedIn Jun 28, 2011 at 11:39 pm
[...] The war to bring career opportunities to Facebook’s over 750 million users is on in a big way here at SHRM Conference.Sunday, Monster launched BeKnown, an app that lets Facebook users harness their social graph to find a new job. If this sounds familiar, its because it is exactly what BranchOut has been offering since its public launch in January. [...]