Comments on: Colts v. Saints? Nah. Monster v. Careerbuilder

By: Leave It to Beaver – Monster Scores a Touchdown at the Super Bowl | MonsterThinking

Mon, 12 Apr 2010 17:57:47 +0000

[...] of jobs that excite them, so they can find the right career faster than ever before. This is the kind of story we wanted to tell with our Super Bowl spot, the kind of story we found job seekers and employers [...]

By: Leave It to Beaver — Monster Scores a Touchdown at the Super Bowl | Monster Thinking

Mon, 05 Apr 2010 17:40:58 +0000

[...] faster than ever before. This is the kind of story we wanted to tell with our Super Bowl spot, the kind of story we found job seekers and employers alike are looking [...]

By: Todd Lempicke

Todd Lempicke — Mon, 01 Feb 2010 19:11:42 +0000

Sure Jeffrey. I was told of the overlap by a CB rep when considering adding their service. So I thought I would check it out for myself, and spent several hours doing searches using the same filters and counting them using dual monitors side-by-side. The percentages in my samples all hovered around 20%. I performed the searches with several levels of candidates in various geographic areas and tried to mix it up. Note that I got many more hits from monster across the board with the results skewed at the senior executive level. Somewhat surprisingly monster producing much better results at the senior levels. This was done mid December 09.

By: Jeffrey Perry

Jeffrey Perry — Mon, 01 Feb 2010 18:41:28 +0000

Todd (or anyone in the know) – can you tell me what source this comes from?

“There is only about a 20% overlap of people on the monster vs. CB databases”

This stat would be helpful to me but I want to know it is accurate before I circulate it. Thank you.

By: charles handler

charles handler — Thu, 28 Jan 2010 17:35:23 +0000

Nice article and nice thread.
Being a New Orleans resident and a long time season ticket holder I am going against all of my professional sensibilities in mixing business with my personal life to say–

Who dat!!!!

The commercials are not going to be long forgotten after we stick it to the Colts.

By: Dave Pollock

Dave Pollock — Thu, 28 Jan 2010 16:52:58 +0000

A perfect analogy! Colts vs. Saints / Monster vs. CareerBuilder.

In other words, 90% of the public couldn’t care less. The other 10% are rabid fans for no distinguishable reason other than proximity. And they can both be bought or sold at any time with zero impact on the 90% that don’t care.

By: John Zappe

John Zappe — Thu, 28 Jan 2010 16:37:26 +0000

Dan -
I have two words for you: Peyton Manning. And I think he can pronounce your “Who Dat!” Geaux Saints! with the proper Cajun accent although I think he’d be using a question mark instead of an exclamation point.

By: Todd Lempicke

Todd Lempicke — Thu, 28 Jan 2010 16:11:49 +0000

What amazes me is that there is only about a 20% overlap of people on the monster vs. CB databases, even though the audience is the same – at least for these commercials. I guess most people pick one with the thought that employers or recruiters use both systems.

By: Dan Hilbert

Dan Hilbert — Thu, 28 Jan 2010 15:10:11 +0000

John -Great article, but I have to take a strong stand against your title. Being a New Orleans Saints fan for 40 years, this Super Bowl is the biggest event since the American Revolution. I’ll buy you a Saints hat if you learn to say “Who Dat!” Geaux Saints!

By: Power Search heet bijna 6Sense | Algemene vacaturesites | Recruitment Matters - Alles over online recruitment

Thu, 28 Jan 2010 14:26:19 +0000

[...] Met dank aan John Zappe [...]

By: Chris Russell

Chris Russell — Thu, 28 Jan 2010 13:41:12 +0000

ive seen the monster one, that boogeyman is gross…too weird..i think they tried to hard with this one