Comments on: The Recruiting Video vs. The Real Job Preview Video http://www.ere.net/2009/11/11/the-recruiting-video-vs-the-real-job-preview-video/ Recruiting News, Recruiting Events, Recruiting Community, Social Recruiting Tue, 14 Feb 2012 01:03:49 +0000 hourly 1 http://wordpress.org/?v=3.2.1 By: E-Learning » Blog Archive » Distinguish Between Types of Stories Employers Tell http://www.ere.net/2009/11/11/the-recruiting-video-vs-the-real-job-preview-video/comment-page-1/#comment-17341 E-Learning » Blog Archive » Distinguish Between Types of Stories Employers Tell Sat, 28 Nov 2009 16:26:07 +0000 http://www.ere.net/?p=10681#comment-17341 [...] “proliferation of recruiting videos since the advent of Web 2.0,” David D’Angelo writes on ERE.net that employers often confuse the goals of two different types of stories they typically tell [...] [...] “proliferation of recruiting videos since the advent of Web 2.0,” David D’Angelo writes on ERE.net that employers often confuse the goals of two different types of stories they typically tell [...]

]]> By: Nick Price http://www.ere.net/2009/11/11/the-recruiting-video-vs-the-real-job-preview-video/comment-page-1/#comment-16815 Nick Price Thu, 12 Nov 2009 16:12:29 +0000 http://www.ere.net/?p=10681#comment-16815 Some interesting points here David. At Working Films (UK) we feel that authenticity is absolute key and as part of an employer brand the smart approach is that a suite of short films will have a place at various touch points through the employee lifecycle. For one of our clients we have a 'trailer' style video that gives a sense of working for the organisation along with several other videos that candidates are introduced to from initial interest to actually joining the organisation. In other words, ensuring there's not too much dilution, as you mention, but retaining the balance between the values and the practical questions that candidates - and new recruits - will look for. Some interesting points here David. At Working Films (UK) we feel that authenticity is absolute key and as part of an employer brand the smart approach is that a suite of short films will have a place at various touch points through the employee lifecycle. For one of our clients we have a ‘trailer’ style video that gives a sense of working for the organisation along with several other videos that candidates are introduced to from initial interest to actually joining the organisation. In other words, ensuring there’s not too much dilution, as you mention, but retaining the balance between the values and the practical questions that candidates – and new recruits – will look for.

]]> By: Eric Putkonen http://www.ere.net/2009/11/11/the-recruiting-video-vs-the-real-job-preview-video/comment-page-1/#comment-16777 Eric Putkonen Wed, 11 Nov 2009 13:55:13 +0000 http://www.ere.net/?p=10681#comment-16777 This almost sounds like the difference between a departmental recruiting video (or company wide) and a job specific recruiting video. Let's say you have an IT department needing a lot of Java developers... A company recruiting video would cover the brand, culture, mission, community involvement, and whatever about the company at large. The overall personality and environment. The direction the company is head and the overall goals that are important over the next year or so. Basically, the first kind of video mentioned here. A departmental video would cover the brand, culture, mission, etc. of the IT department. What cool technologies are they working with. What direction are they heading. What are their goals. This will attract IT people with an affinity for the department to look into opportunities further. A Java developer video would cover a day in the life type stuff. The realities of the position. Ideally, using some Performance-based criteria...not listing requirements (which could be read in the job description). This is where I use my recruiting experience and Performance-based Hiring Certification when I produce videos for employers. ~ Eric Putkonen Peek Productions (serving MN) This almost sounds like the difference between a departmental recruiting video (or company wide) and a job specific recruiting video.

Let’s say you have an IT department needing a lot of Java developers…

A company recruiting video would cover the brand, culture, mission, community involvement, and whatever about the company at large. The overall personality and environment. The direction the company is head and the overall goals that are important over the next year or so. Basically, the first kind of video mentioned here.

A departmental video would cover the brand, culture, mission, etc. of the IT department. What cool technologies are they working with. What direction are they heading. What are their goals. This will attract IT people with an affinity for the department to look into opportunities further.

A Java developer video would cover a day in the life type stuff. The realities of the position. Ideally, using some Performance-based criteria…not listing requirements (which could be read in the job description). This is where I use my recruiting experience and Performance-based Hiring Certification when I produce videos for employers.

~ Eric Putkonen
Peek Productions (serving MN)

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