Comments on: Job Titles & Headline Statements: Be Noticed, Stand Out From Competitors, Increase Response http://www.ere.net/2009/09/23/job-titles-headline-statements-be-noticed-stand-out-from-competitors-increase-response/ Recruiting News, Recruiting Events, Recruiting Community, Social Recruiting Tue, 14 Feb 2012 01:03:49 +0000 hourly 1 http://wordpress.org/?v=3.2.1 By: Jason Ferrara http://www.ere.net/2009/09/23/job-titles-headline-statements-be-noticed-stand-out-from-competitors-increase-response/comment-page-1/#comment-15550 Jason Ferrara Fri, 02 Oct 2009 14:02:12 +0000 http://www.ere.net/?p=9923#comment-15550 I couldn't agree more with writing compelling headlines - mastering that skill is useful in all areas of business, including job advertising. I especially like the examples (Inside Sales – Family-owned, great work/life balance!). They are great examples of delivering a clear job title ("Inside Sales" – the type of thing job seekers and search engines look for) in addition to the richer and more descriptive phrase ("Family owned, great work/life balance!"). The second phrase tells a quick story and gives context as to the company – a company’s employment brand. Employment Branding is especially important in today’s climate. The way you position your organization and its benefits in many ways is what separates success form failure. The original post gives good advice. Dig into your headlines, polish them up and make them work hard to communicate for you. I couldn’t agree more with writing compelling headlines – mastering that skill is useful in all areas of business, including job advertising. I especially like the examples (Inside Sales – Family-owned, great work/life balance!). They are great examples of delivering a clear job title (“Inside Sales” – the type of thing job seekers and search engines look for) in addition to the richer and more descriptive phrase (“Family owned, great work/life balance!”). The second phrase tells a quick story and gives context as to the company – a company’s employment brand. Employment Branding is especially important in today’s climate. The way you position your organization and its benefits in many ways is what separates success form failure. The original post gives good advice. Dig into your headlines, polish them up and make them work hard to communicate for you.

]]> By: Your Resume is Your Ad | Career Management Alliance Blog http://www.ere.net/2009/09/23/job-titles-headline-statements-be-noticed-stand-out-from-competitors-increase-response/comment-page-1/#comment-15458 Your Resume is Your Ad | Career Management Alliance Blog Tue, 29 Sep 2009 13:44:52 +0000 http://www.ere.net/?p=9923#comment-15458 [...] is why, when I read this comment from a recent ERE article [...] [...] is why, when I read this comment from a recent ERE article [...]

]]> By: Jessica Cullings http://www.ere.net/2009/09/23/job-titles-headline-statements-be-noticed-stand-out-from-competitors-increase-response/comment-page-1/#comment-15394 Jessica Cullings Thu, 24 Sep 2009 19:08:32 +0000 http://www.ere.net/?p=9923#comment-15394 I hear the same things from the job boards..."don't put unnecessary words in the title when you post or it won't come up in the search engine" However, I work in an industry that is cut throat for top talent and in our prime, I feel like the only thing that made us different on those boards were the extra "umph" in the ad headline. So the fact that it came up as 3rd in the search instead of first made no difference to me. Feel like the A players are going the extra mile. I belive today, that if someone is looking, then they are looking at all the ads that correlate to their field no matter how long ago it was posted and no matter what the title is but I also agree that they probably actaully take the time to read ones that have the more interesting titles; moreover, making a fantastic eye catching title all the more worth it(although I still wish that the update feature on the job boards updated the posting date like it used to because I think any ad posted today's date is always going to get priority attention no matter how many words are in the title.) I hear the same things from the job boards…”don’t put unnecessary words in the title when you post or it won’t come up in the search engine” However, I work in an industry that is cut throat for top talent and in our prime, I feel like the only thing that made us different on those boards were the extra “umph” in the ad headline. So the fact that it came up as 3rd in the search instead of first made no difference to me. Feel like the A players are going the extra mile. I belive today, that if someone is looking, then they are looking at all the ads that correlate to their field no matter how long ago it was posted and no matter what the title is but I also agree that they probably actaully take the time to read ones that have the more interesting titles; moreover, making a fantastic eye catching title all the more worth it(although I still wish that the update feature on the job boards updated the posting date like it used to because I think any ad posted today’s date is always going to get priority attention no matter how many words are in the title.)

]]> By: Wray Broskow http://www.ere.net/2009/09/23/job-titles-headline-statements-be-noticed-stand-out-from-competitors-increase-response/comment-page-1/#comment-15389 Wray Broskow Thu, 24 Sep 2009 15:41:20 +0000 http://www.ere.net/?p=9923#comment-15389 Some search engines tell us they use algorithms to correlate the headline with the key words entered by the job seeker. This means that extra words in the headline cause ads to appear below ads with simpler headlines. When a job seeker does a search that results in multiple pages of results, an ad with a simple headline may appear on the 1st page, while an ad with extra words may appear on page 2 or later. Obviously, ads that appear on the first page have an advantage. We did some tests that proved this to be true. Has anyone else heard about this?" Some search engines tell us they use algorithms to correlate the headline with the key words entered by the job seeker. This means that extra words in the headline cause ads to appear below ads with simpler headlines. When a job seeker does a search that results in multiple pages of results, an ad with a simple headline may appear on the 1st page, while an ad with extra words may appear on page 2 or later. Obviously, ads that appear on the first page have an advantage. We did some tests that proved this to be true. Has anyone else heard about this?”

]]> By: Are Job Boards Dead, or Are Your Job Ads Just Deadly Dull? « The Staffing Advisor http://www.ere.net/2009/09/23/job-titles-headline-statements-be-noticed-stand-out-from-competitors-increase-response/comment-page-1/#comment-15382 Are Job Boards Dead, or Are Your Job Ads Just Deadly Dull? « The Staffing Advisor Thu, 24 Sep 2009 04:33:52 +0000 http://www.ere.net/?p=9923#comment-15382 [...] But the great job board debate often overlooks one big thing - the ads themselves. Rarely do I see recruiters ask a different question.  “What would make our recruitment advertising more effective?”   [...] [...] But the great job board debate often overlooks one big thing - the ads themselves. Rarely do I see recruiters ask a different question.  “What would make our recruitment advertising more effective?”   [...]

]]> By: Ross Clennett http://www.ere.net/2009/09/23/job-titles-headline-statements-be-noticed-stand-out-from-competitors-increase-response/comment-page-1/#comment-15377 Ross Clennett Wed, 23 Sep 2009 23:34:50 +0000 http://www.ere.net/?p=9923#comment-15377 Well done, Jeff, this is an article with real substance. It is very depressing looking at all the mediocre job ads that simply regurgitate a job description. I have always found employee quotes to be especially effective, yet rarely mentioned in any recruitment advertising articles of workshops, so kudos to you for highlighting how effective it can be. Well done, Jeff, this is an article with real substance. It is very depressing looking at all the mediocre job ads that simply regurgitate a job description. I have always found employee quotes to be especially effective, yet rarely mentioned in any recruitment advertising articles of workshops, so kudos to you for highlighting how effective it can be.

]]> By: Skye Callan http://www.ere.net/2009/09/23/job-titles-headline-statements-be-noticed-stand-out-from-competitors-increase-response/comment-page-1/#comment-15368 Skye Callan Wed, 23 Sep 2009 18:12:00 +0000 http://www.ere.net/?p=9923#comment-15368 Thanks for the article Jeff! These are all great points. I especially like how Saturn positioned their “no haggle” sales philosophy in their recruitment advertising. Thanks for the article Jeff! These are all great points.

I especially like how Saturn positioned their “no haggle” sales philosophy in their recruitment advertising.

]]> By: Job Titles & Headline Statements: Be Noticed, Stand Out From Competitors, Increase Response « Outdoor Adventuring in the World of Social Media http://www.ere.net/2009/09/23/job-titles-headline-statements-be-noticed-stand-out-from-competitors-increase-response/comment-page-1/#comment-15367 Job Titles & Headline Statements: Be Noticed, Stand Out From Competitors, Increase Response « Outdoor Adventuring in the World of Social Media Wed, 23 Sep 2009 18:04:23 +0000 http://www.ere.net/?p=9923#comment-15367 [...] September 23, 2009 at 6:04 pm · Filed under Uncategorized Job Titles & Headline Statements: Be Noticed, Stand Out From Competitors, Increase Response [...] [...] September 23, 2009 at 6:04 pm · Filed under Uncategorized Job Titles & Headline Statements: Be Noticed, Stand Out From Competitors, Increase Response [...]

]]> By: Ernie Moore http://www.ere.net/2009/09/23/job-titles-headline-statements-be-noticed-stand-out-from-competitors-increase-response/comment-page-1/#comment-15365 Ernie Moore Wed, 23 Sep 2009 15:12:07 +0000 http://www.ere.net/?p=9923#comment-15365 I could not agree more! How do you sell management that is okay to use something other than the "Job Title" and "Job Description"? I could not agree more! How do you sell management that is okay to use something other than the “Job Title” and “Job Description”?

]]>