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	<title>Comments on: Why Recruiting Has to Go Video</title>
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		<title>By: Edward Woycenko</title>
		<link>http://www.ere.net/2009/08/14/why-recruiting-has-to-go-video/comment-page-1/#comment-21802</link>
		<dc:creator>Edward Woycenko</dc:creator>
		<pubDate>Fri, 23 Apr 2010 15:02:59 +0000</pubDate>
		<guid isPermaLink="false">http://www.ere.net/?p=9355#comment-21802</guid>
		<description>Keith,

Thanks for the figures from Leadership IQ.  I have seen the study but have not examined it.  Some questions come to mind when I look at a study that heavily favors the employers point of view.  How much overlap occured in this study?  Other issues need to be examined.  This study only involves 50% of the equation, how about the reasons the candidates feel they failed?  What about unrealistic expectation, lack of support from the company, lack of training, personality conflcts with the boss,lack of management skills by the supervisor etc.?  All these ingredients form the total picture.  Even in the Leadership IQ study, a figure that approaches a 50% failure rate indicates that companies don&#039;t really know what they are looking for, have a flawed process, don&#039;t possess the interviewing skills to really delve into whether or not they know what they are looking for.  I saw a recent article that an individual who attended the recent CTIA show in Las Vegas, where the writer stopped at 111 or so booths and asked the company what their value add proposition was? - only 6 people could tell him. The Leadership IQ survey is only one study, from one perspective, but it still illustrates the same problem and video is not going to solve it.</description>
		<content:encoded><![CDATA[<p>Keith,</p>
<p>Thanks for the figures from Leadership IQ.  I have seen the study but have not examined it.  Some questions come to mind when I look at a study that heavily favors the employers point of view.  How much overlap occured in this study?  Other issues need to be examined.  This study only involves 50% of the equation, how about the reasons the candidates feel they failed?  What about unrealistic expectation, lack of support from the company, lack of training, personality conflcts with the boss,lack of management skills by the supervisor etc.?  All these ingredients form the total picture.  Even in the Leadership IQ study, a figure that approaches a 50% failure rate indicates that companies don&#8217;t really know what they are looking for, have a flawed process, don&#8217;t possess the interviewing skills to really delve into whether or not they know what they are looking for.  I saw a recent article that an individual who attended the recent CTIA show in Las Vegas, where the writer stopped at 111 or so booths and asked the company what their value add proposition was? &#8211; only 6 people could tell him. The Leadership IQ survey is only one study, from one perspective, but it still illustrates the same problem and video is not going to solve it.</p>
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		<title>By: Keith Halperin</title>
		<link>http://www.ere.net/2009/08/14/why-recruiting-has-to-go-video/comment-page-1/#comment-21797</link>
		<dc:creator>Keith Halperin</dc:creator>
		<pubDate>Fri, 23 Apr 2010 14:15:10 +0000</pubDate>
		<guid isPermaLink="false">http://www.ere.net/?p=9355#comment-21797</guid>
		<description>Thank you, Edward. The $1T seems plausible; it&#039;s the: &quot;Statistically,75% of new hires did not meet the goals and expectations that were laid out in the interviewing process.&quot; that I am skeptical about. I couldn&#039;t find a quote that began &quot;75% of new hires fail...&quot;I was able to find this:

http://hrpeople.monster.com/news/articles/2967-why-new-hires-fail-

September 11, 2009

Forty-six percent of newly-hired employees will fail within 18 months, according to a new study by Leadership IQ. (Failure is being defined as: being terminated, leaving under pressure, receiving disciplinary action, or having significantly negative performance reviews.)

But it’s not because they don’t have the right skills to do the job. Instead, the study found that 26% of new hires fail because they can’t accept feedback, 23% because they’re unable to understand and manage emotions, 17% because they lack the necessary motivation to excel, 15% because they have the wrong temperament for the job, and only 11% because they lack the necessary technical skills. 

More telling? 82% of managers reported that in hindsight, there were red flags during the interview that they ignored.
.....................

Cheers,

KH</description>
		<content:encoded><![CDATA[<p>Thank you, Edward. The $1T seems plausible; it&#8217;s the: &#8220;Statistically,75% of new hires did not meet the goals and expectations that were laid out in the interviewing process.&#8221; that I am skeptical about. I couldn&#8217;t find a quote that began &#8220;75% of new hires fail&#8230;&#8221;I was able to find this:</p>
<p><a href="http://hrpeople.monster.com/news/articles/2967-why-new-hires-fail-" rel="nofollow">http://hrpeople.monster.com/news/articles/2967-why-new-hires-fail-</a></p>
<p>September 11, 2009</p>
<p>Forty-six percent of newly-hired employees will fail within 18 months, according to a new study by Leadership IQ. (Failure is being defined as: being terminated, leaving under pressure, receiving disciplinary action, or having significantly negative performance reviews.)</p>
<p>But it’s not because they don’t have the right skills to do the job. Instead, the study found that 26% of new hires fail because they can’t accept feedback, 23% because they’re unable to understand and manage emotions, 17% because they lack the necessary motivation to excel, 15% because they have the wrong temperament for the job, and only 11% because they lack the necessary technical skills. </p>
<p>More telling? 82% of managers reported that in hindsight, there were red flags during the interview that they ignored.<br />
&#8230;&#8230;&#8230;&#8230;&#8230;&#8230;&#8230;</p>
<p>Cheers,</p>
<p>KH</p>
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		<title>By: Edward Woycenko</title>
		<link>http://www.ere.net/2009/08/14/why-recruiting-has-to-go-video/comment-page-1/#comment-21768</link>
		<dc:creator>Edward Woycenko</dc:creator>
		<pubDate>Thu, 22 Apr 2010 20:58:22 +0000</pubDate>
		<guid isPermaLink="false">http://www.ere.net/?p=9355#comment-21768</guid>
		<description>Keith,

In response to your questions for #2 and #3,I do approximately 2 hours/day of reading each day, in additon to reseach. The figures quoted above come from a variety of sources: Saratoga Resource Financial Report; SHRM; American Management Association; Workforce Magazine; Harris Interactive Pools to name a few.  As for the turnover costs,depending upon the salary the individual was making, the loss of business, employee replacement costs etc. and extrapolating the number of people corporations turned over in 2009, it is not too difficult to get to the $1 Trillion figure.  

Hope this answers your questions.</description>
		<content:encoded><![CDATA[<p>Keith,</p>
<p>In response to your questions for #2 and #3,I do approximately 2 hours/day of reading each day, in additon to reseach. The figures quoted above come from a variety of sources: Saratoga Resource Financial Report; SHRM; American Management Association; Workforce Magazine; Harris Interactive Pools to name a few.  As for the turnover costs,depending upon the salary the individual was making, the loss of business, employee replacement costs etc. and extrapolating the number of people corporations turned over in 2009, it is not too difficult to get to the $1 Trillion figure.  </p>
<p>Hope this answers your questions.</p>
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		<title>By: Keith Halperin</title>
		<link>http://www.ere.net/2009/08/14/why-recruiting-has-to-go-video/comment-page-1/#comment-21765</link>
		<dc:creator>Keith Halperin</dc:creator>
		<pubDate>Thu, 22 Apr 2010 20:04:07 +0000</pubDate>
		<guid isPermaLink="false">http://www.ere.net/?p=9355#comment-21765</guid>
		<description>Edward, what are the sources/bases for these statistics?

Cheers,

Keith
.......

2. Statiscally, American companies spent over $1 Trilion on turnover costs in 2009, emphasizing the need to focus on better hiring and retention issues utilizing existing acceptable practices.

3. Statistically,75% of new hires did not meet the goals and expectations that were laid out in the interviewing process.</description>
		<content:encoded><![CDATA[<p>Edward, what are the sources/bases for these statistics?</p>
<p>Cheers,</p>
<p>Keith<br />
&#8230;&#8230;.</p>
<p>2. Statiscally, American companies spent over $1 Trilion on turnover costs in 2009, emphasizing the need to focus on better hiring and retention issues utilizing existing acceptable practices.</p>
<p>3. Statistically,75% of new hires did not meet the goals and expectations that were laid out in the interviewing process.</p>
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		<title>By: Edward Woycenko</title>
		<link>http://www.ere.net/2009/08/14/why-recruiting-has-to-go-video/comment-page-1/#comment-21754</link>
		<dc:creator>Edward Woycenko</dc:creator>
		<pubDate>Thu, 22 Apr 2010 15:11:38 +0000</pubDate>
		<guid isPermaLink="false">http://www.ere.net/?p=9355#comment-21754</guid>
		<description>Video,when legalized for interviewing purposes may be the way recruiting is headed, but before we get too excited let us look at some facts:

1. At this time video, or any images that can be construed as potentially discriminatory, is illegal.  The laws of the land will have to change in order for this to happen.

2. Statiscally, American companies spent over $1 Trilion on turnover costs in 2009, emphasizing the need to focus on better hiring and retention issues utilizing existing acceptable practices.

3.  Statistically,75% of new hires did not meet the goals and expectations that were laid out in the interviewing process. Obviously, when you have these kinds of negative numbers, the current program needs to be improved before you incorporate technology into interviewing.  If you don&#039;t have a functional program now, video is not going to improve your hit ratio.

4.  Not everyone has broadband access, or a video cam.

5.  Video interviewing might be fine if you are attached to an ethernet cable, but, if you are mobile, all mobile operators are trying to find some way of limiting video flow and data, as both consume a lot of bandwidth.  Unless massive infrastructure spending and implementation occur, the price of excess mobile data and video will rise, making it cost prohibitive.  When you factor in the increasing demands through initiatives such as offline storage, web driven programs,VOIP,etc., the bandwidth just isn&#039;t there.

Other than implementing a more succesful hiring process within most corporations, there are probably many other technical and legal aspects that need to be addressed before I see video technology as being adopted by companies as a component in hiring.</description>
		<content:encoded><![CDATA[<p>Video,when legalized for interviewing purposes may be the way recruiting is headed, but before we get too excited let us look at some facts:</p>
<p>1. At this time video, or any images that can be construed as potentially discriminatory, is illegal.  The laws of the land will have to change in order for this to happen.</p>
<p>2. Statiscally, American companies spent over $1 Trilion on turnover costs in 2009, emphasizing the need to focus on better hiring and retention issues utilizing existing acceptable practices.</p>
<p>3.  Statistically,75% of new hires did not meet the goals and expectations that were laid out in the interviewing process. Obviously, when you have these kinds of negative numbers, the current program needs to be improved before you incorporate technology into interviewing.  If you don&#8217;t have a functional program now, video is not going to improve your hit ratio.</p>
<p>4.  Not everyone has broadband access, or a video cam.</p>
<p>5.  Video interviewing might be fine if you are attached to an ethernet cable, but, if you are mobile, all mobile operators are trying to find some way of limiting video flow and data, as both consume a lot of bandwidth.  Unless massive infrastructure spending and implementation occur, the price of excess mobile data and video will rise, making it cost prohibitive.  When you factor in the increasing demands through initiatives such as offline storage, web driven programs,VOIP,etc., the bandwidth just isn&#8217;t there.</p>
<p>Other than implementing a more succesful hiring process within most corporations, there are probably many other technical and legal aspects that need to be addressed before I see video technology as being adopted by companies as a component in hiring.</p>
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		<title>By: Ben Mison</title>
		<link>http://www.ere.net/2009/08/14/why-recruiting-has-to-go-video/comment-page-1/#comment-21743</link>
		<dc:creator>Ben Mison</dc:creator>
		<pubDate>Thu, 22 Apr 2010 10:50:01 +0000</pubDate>
		<guid isPermaLink="false">http://www.ere.net/?p=9355#comment-21743</guid>
		<description>In the UK, we are just about to launch a video interview website called www.myvideoprofile.co.uk.

MyVideoProfile.co.uk cuts the cost of hiring staff by allowing job seekers to record a video interview using their webcam. As recruiters set the questions, they can be sure that job seekers will give them the answers they&#039;re looking for!

For further information please email info @ myvideoprofile.co.uk</description>
		<content:encoded><![CDATA[<p>In the UK, we are just about to launch a video interview website called <a href="http://www.myvideoprofile.co.uk" rel="nofollow">http://www.myvideoprofile.co.uk</a>.</p>
<p>MyVideoProfile.co.uk cuts the cost of hiring staff by allowing job seekers to record a video interview using their webcam. As recruiters set the questions, they can be sure that job seekers will give them the answers they&#8217;re looking for!</p>
<p>For further information please email info @ myvideoprofile.co.uk</p>
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		<title>By: Is Video a Core Part of Your Recruiting Process? - interVU.me Blog</title>
		<link>http://www.ere.net/2009/08/14/why-recruiting-has-to-go-video/comment-page-1/#comment-21494</link>
		<dc:creator>Is Video a Core Part of Your Recruiting Process? - interVU.me Blog</dc:creator>
		<pubDate>Fri, 16 Apr 2010 02:08:04 +0000</pubDate>
		<guid isPermaLink="false">http://www.ere.net/?p=9355#comment-21494</guid>
		<description>[...] of video interviews has been getting a lot of attention. Kevin Wheeler wrote a great blog post on Why Recruiting Has To Go Video. Dr. John Sullivan wrote an excellent article series on interviewing from anywhere, and why video [...]</description>
		<content:encoded><![CDATA[<p>[...] of video interviews has been getting a lot of attention. Kevin Wheeler wrote a great blog post on Why Recruiting Has To Go Video. Dr. John Sullivan wrote an excellent article series on interviewing from anywhere, and why video [...]</p>
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		<title>By: Bryan StLaurent</title>
		<link>http://www.ere.net/2009/08/14/why-recruiting-has-to-go-video/comment-page-1/#comment-20909</link>
		<dc:creator>Bryan StLaurent</dc:creator>
		<pubDate>Thu, 01 Apr 2010 18:37:45 +0000</pubDate>
		<guid isPermaLink="false">http://www.ere.net/?p=9355#comment-20909</guid>
		<description>fyi: Vidyo lands $25M for video conferencing, aims for mobile
http://www.vidyo.com/news/news_fundingC_040110.php

I don&#039;t have time to address some of the more recent comments. Will let others with more vested interest carry on...</description>
		<content:encoded><![CDATA[<p>fyi: Vidyo lands $25M for video conferencing, aims for mobile<br />
<a href="http://www.vidyo.com/news/news_fundingC_040110.php" rel="nofollow">http://www.vidyo.com/news/news_fundingC_040110.php</a></p>
<p>I don&#8217;t have time to address some of the more recent comments. Will let others with more vested interest carry on&#8230;</p>
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		<title>By: Jim Mackay</title>
		<link>http://www.ere.net/2009/08/14/why-recruiting-has-to-go-video/comment-page-1/#comment-20902</link>
		<dc:creator>Jim Mackay</dc:creator>
		<pubDate>Thu, 01 Apr 2010 15:40:00 +0000</pubDate>
		<guid isPermaLink="false">http://www.ere.net/?p=9355#comment-20902</guid>
		<description>Completely agree with this post. One interesting tool that I have found is the Visual CV, which allows you to embed video as well as photos and a lot more. Seems like a lot of companies are signing up for it, and it is free to build your own CV. www.visualcv.com</description>
		<content:encoded><![CDATA[<p>Completely agree with this post. One interesting tool that I have found is the Visual CV, which allows you to embed video as well as photos and a lot more. Seems like a lot of companies are signing up for it, and it is free to build your own CV. <a href="http://www.visualcv.com" rel="nofollow">http://www.visualcv.com</a></p>
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		<title>By: Edward Woycenko</title>
		<link>http://www.ere.net/2009/08/14/why-recruiting-has-to-go-video/comment-page-1/#comment-20901</link>
		<dc:creator>Edward Woycenko</dc:creator>
		<pubDate>Thu, 01 Apr 2010 14:58:44 +0000</pubDate>
		<guid isPermaLink="false">http://www.ere.net/?p=9355#comment-20901</guid>
		<description>If having a photo on your resume is against the law because of potential discriminatory practices, how illegal is video?  Unfortunately technology has advanced at a much faster pace than law.  When the laws of the land catch up to technology, video may have a place.  I still believe that major problem in hiring is a lack of a definitive, effect process in most companies who do not want to invest in, educate themselves as to how to do things better, invest in their employees career growth and educational upgrading. Technology is helpful in the recruiting process, but not the panacea everyone thinks it is.  You still need the face-to-face contact.  80% of any hire is based on chemistry rather than qualifications.  If people do not know the questions to ask in a face to face interview, what type of information is being transmitted via video?</description>
		<content:encoded><![CDATA[<p>If having a photo on your resume is against the law because of potential discriminatory practices, how illegal is video?  Unfortunately technology has advanced at a much faster pace than law.  When the laws of the land catch up to technology, video may have a place.  I still believe that major problem in hiring is a lack of a definitive, effect process in most companies who do not want to invest in, educate themselves as to how to do things better, invest in their employees career growth and educational upgrading. Technology is helpful in the recruiting process, but not the panacea everyone thinks it is.  You still need the face-to-face contact.  80% of any hire is based on chemistry rather than qualifications.  If people do not know the questions to ask in a face to face interview, what type of information is being transmitted via video?</p>
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		<title>By: Sylvia Dahlby</title>
		<link>http://www.ere.net/2009/08/14/why-recruiting-has-to-go-video/comment-page-1/#comment-20883</link>
		<dc:creator>Sylvia Dahlby</dc:creator>
		<pubDate>Thu, 01 Apr 2010 00:32:15 +0000</pubDate>
		<guid isPermaLink="false">http://www.ere.net/?p=9355#comment-20883</guid>
		<description>You&#039;re invited: Transforming Talent Acquisition with Live Virtual Interviews - April 8 webcast

SmartSearch &amp; GreenJobInterview.com invite you to see how face-to-face virtual interviews improves the candidate&#039;s experience &amp; reduces hiring costs 

Wednesday, April 8, 9am PDT 
Reserve your Webcast seat now: 
https://www2.gotomeeting.com/register/895052939 

In this informative presentation, GreenJobInterview.com president Greg Rokos explains how face-to-face online interviews are transforming the talent acquisition process while offering significant cost savings, convenience, flexibility, and an entirely new level of candidate experience. 

Greg Rokos is an 18-year veteran of the recruiting industry. His extensive experience was the inspiration for the creation of GreenJobInterview.com, the leader in live virtual interviews as a way to cut costs &amp; maximize time savings for both candidates &amp; employers alike. Greg has been interviewed by NBC, CBS, Fast Company, HR Executive, HR Magazine and has made presentations at national industry conferences including ERE and HERC, as well as many Fortune 500 companies on how &quot;going green&quot; is revolutioning the talent acquisition process. 

--

PS: WE PROMISE this is not a glorified sales pitch; the presentation features real life examples of how employers are using video interviewing, and creating positive experiences for job candidates and hiring organizations.</description>
		<content:encoded><![CDATA[<p>You&#8217;re invited: Transforming Talent Acquisition with Live Virtual Interviews &#8211; April 8 webcast</p>
<p>SmartSearch &amp; GreenJobInterview.com invite you to see how face-to-face virtual interviews improves the candidate&#8217;s experience &amp; reduces hiring costs </p>
<p>Wednesday, April 8, 9am PDT<br />
Reserve your Webcast seat now:<br />
<a href="https://www2.gotomeeting.com/register/895052939" rel="nofollow">https://www2.gotomeeting.com/register/895052939</a> </p>
<p>In this informative presentation, GreenJobInterview.com president Greg Rokos explains how face-to-face online interviews are transforming the talent acquisition process while offering significant cost savings, convenience, flexibility, and an entirely new level of candidate experience. </p>
<p>Greg Rokos is an 18-year veteran of the recruiting industry. His extensive experience was the inspiration for the creation of GreenJobInterview.com, the leader in live virtual interviews as a way to cut costs &amp; maximize time savings for both candidates &amp; employers alike. Greg has been interviewed by NBC, CBS, Fast Company, HR Executive, HR Magazine and has made presentations at national industry conferences including ERE and HERC, as well as many Fortune 500 companies on how &#8220;going green&#8221; is revolutioning the talent acquisition process. </p>
<p>&#8211;</p>
<p>PS: WE PROMISE this is not a glorified sales pitch; the presentation features real life examples of how employers are using video interviewing, and creating positive experiences for job candidates and hiring organizations.</p>
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		<title>By: Kevin Wheeler</title>
		<link>http://www.ere.net/2009/08/14/why-recruiting-has-to-go-video/comment-page-1/#comment-20860</link>
		<dc:creator>Kevin Wheeler</dc:creator>
		<pubDate>Wed, 31 Mar 2010 15:17:01 +0000</pubDate>
		<guid isPermaLink="false">http://www.ere.net/?p=9355#comment-20860</guid>
		<description>Thanks, Bryan. Unfortunately Luddites abound!  Time will slowly change it all.</description>
		<content:encoded><![CDATA[<p>Thanks, Bryan. Unfortunately Luddites abound!  Time will slowly change it all.</p>
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		<title>By: Bryan StLaurent</title>
		<link>http://www.ere.net/2009/08/14/why-recruiting-has-to-go-video/comment-page-1/#comment-20855</link>
		<dc:creator>Bryan StLaurent</dc:creator>
		<pubDate>Wed, 31 Mar 2010 13:33:07 +0000</pubDate>
		<guid isPermaLink="false">http://www.ere.net/?p=9355#comment-20855</guid>
		<description>Instructions in a recent job post: &quot;No phone calls or video attachments please.&quot;</description>
		<content:encoded><![CDATA[<p>Instructions in a recent job post: &#8220;No phone calls or video attachments please.&#8221;</p>
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		<title>By: Sylvia Dahlby</title>
		<link>http://www.ere.net/2009/08/14/why-recruiting-has-to-go-video/comment-page-1/#comment-19598</link>
		<dc:creator>Sylvia Dahlby</dc:creator>
		<pubDate>Tue, 16 Feb 2010 17:26:57 +0000</pubDate>
		<guid isPermaLink="false">http://www.ere.net/?p=9355#comment-19598</guid>
		<description>I agree that video will not replace in person interviews, but face-to-face live video allows an employer to prescreen a larger number of candidates at a low cost before flying in people from out of town, or for that matter making appointments with people across town. The time savings to the candidate is also a plus. Check out what Walmart has to say about video interviews www.greenjobinterview.com/walmartvideo</description>
		<content:encoded><![CDATA[<p>I agree that video will not replace in person interviews, but face-to-face live video allows an employer to prescreen a larger number of candidates at a low cost before flying in people from out of town, or for that matter making appointments with people across town. The time savings to the candidate is also a plus. Check out what Walmart has to say about video interviews <a href="http://www.greenjobinterview.com/walmartvideo" rel="nofollow">http://www.greenjobinterview.com/walmartvideo</a></p>
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		<title>By: Oscar Hernandes</title>
		<link>http://www.ere.net/2009/08/14/why-recruiting-has-to-go-video/comment-page-1/#comment-19581</link>
		<dc:creator>Oscar Hernandes</dc:creator>
		<pubDate>Tue, 16 Feb 2010 11:31:08 +0000</pubDate>
		<guid isPermaLink="false">http://www.ere.net/?p=9355#comment-19581</guid>
		<description>Using videos for assessment is a very stimulating idea especially for young and fresh job hunters. One problem is that sometimes videos face difficulty in being loaded. I would suggest that the video and simulation can never phase out the importance of initial screening after which the tasks of simulation and videos in recruitment become more meaningful.</description>
		<content:encoded><![CDATA[<p>Using videos for assessment is a very stimulating idea especially for young and fresh job hunters. One problem is that sometimes videos face difficulty in being loaded. I would suggest that the video and simulation can never phase out the importance of initial screening after which the tasks of simulation and videos in recruitment become more meaningful.</p>
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		<title>By: Recruiting Gen Y Using Video &#171; My Generation X</title>
		<link>http://www.ere.net/2009/08/14/why-recruiting-has-to-go-video/comment-page-1/#comment-15172</link>
		<dc:creator>Recruiting Gen Y Using Video &#171; My Generation X</dc:creator>
		<pubDate>Mon, 14 Sep 2009 15:01:11 +0000</pubDate>
		<guid isPermaLink="false">http://www.ere.net/?p=9355#comment-15172</guid>
		<description>[...] http://www.ere.net/2009/08/14/why-recruiting-has-to-go-video/ [...]</description>
		<content:encoded><![CDATA[<p>[...] <a href="http://www.ere.net/2009/08/14/why-recruiting-has-to-go-video/" rel="nofollow">http://www.ere.net/2009/08/14/why-recruiting-has-to-go-video/</a> [...]</p>
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		<title>By: Jason Krumwiede</title>
		<link>http://www.ere.net/2009/08/14/why-recruiting-has-to-go-video/comment-page-1/#comment-14217</link>
		<dc:creator>Jason Krumwiede</dc:creator>
		<pubDate>Tue, 25 Aug 2009 03:50:00 +0000</pubDate>
		<guid isPermaLink="false">http://www.ere.net/?p=9355#comment-14217</guid>
		<description>I strongly believe that web video clips on the corporate side will be the trend for talent attraction and all this feeds into the talent communities or talent hubs that Lou Adler et al talk about.   

I&#039;m not talking about the corporate-speak, glossy 7-minute video of the CEO, but exposing the real guts of the job from the hiring manager and making it real interesting in 90 seconds.  But talent attraction is only one component.  Also, right now recruiting video creation, collaboration and asset management is too expensive to get mass adoption from corporate recruiting budgets.  

By getting the hiring manager to talk about the details of the job, put it on tape job seekers are naturally interested in seeing this.  But it needs to be created and edited professionally to have impact.  

Also, Recruiting directors can use it to educate cross functional sourcing teams.  Aon is looking at video platforms like www.studionow.com and others to help in our RPO and RJP solutions.  

Great article Kevin, thanks

Jason Krumwiede
Aon Consulting RPO</description>
		<content:encoded><![CDATA[<p>I strongly believe that web video clips on the corporate side will be the trend for talent attraction and all this feeds into the talent communities or talent hubs that Lou Adler et al talk about.   </p>
<p>I&#8217;m not talking about the corporate-speak, glossy 7-minute video of the CEO, but exposing the real guts of the job from the hiring manager and making it real interesting in 90 seconds.  But talent attraction is only one component.  Also, right now recruiting video creation, collaboration and asset management is too expensive to get mass adoption from corporate recruiting budgets.  </p>
<p>By getting the hiring manager to talk about the details of the job, put it on tape job seekers are naturally interested in seeing this.  But it needs to be created and edited professionally to have impact.  </p>
<p>Also, Recruiting directors can use it to educate cross functional sourcing teams.  Aon is looking at video platforms like <a href="http://www.studionow.com" rel="nofollow">http://www.studionow.com</a> and others to help in our RPO and RJP solutions.  </p>
<p>Great article Kevin, thanks</p>
<p>Jason Krumwiede<br />
Aon Consulting RPO</p>
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		<title>By: Schawbel Report: The Current State of Personal Branding Worldwide [August 2009] &#124; Personal Branding Blog - Dan Schawbel</title>
		<link>http://www.ere.net/2009/08/14/why-recruiting-has-to-go-video/comment-page-1/#comment-14187</link>
		<dc:creator>Schawbel Report: The Current State of Personal Branding Worldwide [August 2009] &#124; Personal Branding Blog - Dan Schawbel</dc:creator>
		<pubDate>Mon, 24 Aug 2009 12:12:53 +0000</pubDate>
		<guid isPermaLink="false">http://www.ere.net/?p=9355#comment-14187</guid>
		<description>[...] (jobsinpods.com), to hold career fairs, to interview candidates, for worker screening and more. 25% of the content that workers view each day will be dominated by pictures, video or audio by 2013.  Also, YouTube [...]</description>
		<content:encoded><![CDATA[<p>[...] (jobsinpods.com), to hold career fairs, to interview candidates, for worker screening and more. 25% of the content that workers view each day will be dominated by pictures, video or audio by 2013.  Also, YouTube [...]</p>
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	<item>
		<title>By: Per Hakansson</title>
		<link>http://www.ere.net/2009/08/14/why-recruiting-has-to-go-video/comment-page-1/#comment-14165</link>
		<dc:creator>Per Hakansson</dc:creator>
		<pubDate>Sat, 22 Aug 2009 17:12:15 +0000</pubDate>
		<guid isPermaLink="false">http://www.ere.net/?p=9355#comment-14165</guid>
		<description>Employer branding videos in combination with effective web dissemination technology is definitely the killer app for employers and their talent markets - on all platforms.

The mega trend here is that companies are becoming more decentralized, transparent and authentic with their shareholder markets. It&#039;s a global force that is sweeping through every industry, driven by technology, younger generational values and survival.

Streaming video is a fantastic tool to even further tear down the wall between employers and talent. A great streaming video speaks to the right talent markets about what matters to them in making their career choice. It can show the company as a fantastic place to work for the right talent and make the whole experience visual. It&#039;s more authentic storytelling than selling the dream.

But creating a killer employer branding and recruiting video is not enough. The video needs to become part of the Internet ecosystem, find the right audience across social media platforms and search engines. It needs to exist in the right context where talent is researching and planning their careers. 

I think YouTube is great place for a company to get their feet wet and learn about social media. But YouTube is more about discovery and entertainment than about research and intent. We have several cases of where our employer videos at CareerTV.com have outperformed YouTube&#039;s video views for a particular employer by 10 times.

To effectively help employers with streaming videos for Gen Y there are three crucial components: real knowledge about the audience, a great technology platform for effective web dissemination and experience in made-for-web video programming.

Best / Per Håkansson
CEO CareerTV Worldwide</description>
		<content:encoded><![CDATA[<p>Employer branding videos in combination with effective web dissemination technology is definitely the killer app for employers and their talent markets &#8211; on all platforms.</p>
<p>The mega trend here is that companies are becoming more decentralized, transparent and authentic with their shareholder markets. It&#8217;s a global force that is sweeping through every industry, driven by technology, younger generational values and survival.</p>
<p>Streaming video is a fantastic tool to even further tear down the wall between employers and talent. A great streaming video speaks to the right talent markets about what matters to them in making their career choice. It can show the company as a fantastic place to work for the right talent and make the whole experience visual. It&#8217;s more authentic storytelling than selling the dream.</p>
<p>But creating a killer employer branding and recruiting video is not enough. The video needs to become part of the Internet ecosystem, find the right audience across social media platforms and search engines. It needs to exist in the right context where talent is researching and planning their careers. </p>
<p>I think YouTube is great place for a company to get their feet wet and learn about social media. But YouTube is more about discovery and entertainment than about research and intent. We have several cases of where our employer videos at CareerTV.com have outperformed YouTube&#8217;s video views for a particular employer by 10 times.</p>
<p>To effectively help employers with streaming videos for Gen Y there are three crucial components: real knowledge about the audience, a great technology platform for effective web dissemination and experience in made-for-web video programming.</p>
<p>Best / Per Håkansson<br />
CEO CareerTV Worldwide</p>
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		<title>By: Keith Halperin</title>
		<link>http://www.ere.net/2009/08/14/why-recruiting-has-to-go-video/comment-page-1/#comment-14066</link>
		<dc:creator>Keith Halperin</dc:creator>
		<pubDate>Wed, 19 Aug 2009 17:39:24 +0000</pubDate>
		<guid isPermaLink="false">http://www.ere.net/?p=9355#comment-14066</guid>
		<description>Darrin made a valuable point: since there are only so many hours in a day to work- how should we use them? I believe we should eliminate, automate, or outsource any low-level activities we can and concentrate on what is most valuable, i.e., what we do best, enjoy most, or makes us the most money.

Cheers,

Keith H</description>
		<content:encoded><![CDATA[<p>Darrin made a valuable point: since there are only so many hours in a day to work- how should we use them? I believe we should eliminate, automate, or outsource any low-level activities we can and concentrate on what is most valuable, i.e., what we do best, enjoy most, or makes us the most money.</p>
<p>Cheers,</p>
<p>Keith H</p>
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