Receive daily articles & headlines each day in your inbox with your free ERE Daily Subscription.

Not logged in. [log in or register]

$3 Million For New Social Recruiting Site

John Zappe
Aug 4, 2009, 3:02 pm ET

If a startup can land $3 million in angel investment in a market like this, it’s a company worth watching even if it is a close DNA relative to Facebook and LinkedIn and only a gene or two removed from what Jobster once hoped to be. is a new networking site that describes itself as “the first platform dedicated to social recruiting, which brings the relationship-oriented process of social networking to job recruiting.” Think of KODA as Facebook without the embarrassing pictures and without the comments from friends you never want mom — or a recruiter — to see.

““KODA is more professional than Facebook but more personal than LinkedIn, letting both sides of the hiring equation get to know each other,” says Jeff Berger, co-founder (with Tony York) and CEO of KODA, in a press release issued by the site Monday.

The target is Gen Y, a group with academic chops but little business experience. For them a traditional resume isn’t going to land them a look, let alone a job, considering all the recession-fueled layoffs that are hitting the entry-level workforce hard. So KODA has structured, yet personal profiles that give you a feel for the person behind the words. There’s a place for those oh so old-school resumes, but the heart of the experience are the “Me in Three” bullet points and “A Deeper Look.” Together, these two categories, and a third for “Life Experiences,” offer a refreshing and candid self-description of the people on the site.

For instance, one of the KODA members got a master’s in landscape architecture after earning undergrad and graduate degrees in theater design and stagecraft and working for several years (not one of the Gen Y’ers) with opera and dance companies. Why is a puzzler, until you read about her decision in her “Life Experiences” section where she explains she wanted to help her adopted New Orleans rebuild after the hurricane.

These are the kinds of things a recruiter wants to know, but will never find out from a resume.

On the other side of the equation are the companies with jobs. Although KODA reports having relationships with some 350 companies and non-profits, the majority on the site say they aren’t hiring and have no listed jobs. All, though, complete a profile of their own. The expectation is that these profiles will give job seekers a feel for the company and its culture. In time, perhaps they will.

KODA’s features are still on the raw side, not unexpected for a site in beta. The promise, however, is that once built-out, KODA will present its members with jobs that match their interests and background and help them connect with those companies. Right now, completing the “compatibility criteria” — such things as company size, type of job, attire, corporate environment, and so on — produces about the same result as a keyword search, but with fewer jobs.

KODA’s business development lead, Katie Del Guercio, says the site is not just for job seekers. It’s for “having an online professional identity,” she explains, going on to say that college freshmen and sophomores are encouraged to create a profile and use it to manage their professional persona as they grow themselves.

KODA isn’t the first site to launch with similar goals. Jobster, after completing one of its frequent transitions a couple years ago, offered both candidate and company profiles. The difference, though, was that Jobster made it possible for candidates to contact company employees to get an insider’s view that might — or might not — be more honest than what the recruiter’s said. But at least it was available.

KODA doesn’t connect individuals. As its FAQs say, “While KODA is inspired by social networking sites, it simply isn’t one.”

This article is provided for informational purposes only and is not intended to offer specific legal advice. You should consult your legal counsel regarding any threatened or pending litigation.

  1. Brenda Le

    Great News, keep us posted!

  2. Todd Lempicke

    OK, I don’t get this. If KODA doesn’t connect individuals then it kind of defeats the purpose of networking. The beauty of Linkedin from a recruiter/employer perspective is the social networking to get referrals and share common interests. Maybe this is more like Facebook for the unemployed? Help me understand this.

  3. John Hughes is the first to bring social media aspect into job sites. The patent pending functionality is also very engaging for companies and members to connect.

  4. Dave Wishnow

    Hey Todd, I happen to know a few of the people that work at KODA and I think Jeff’s interview from earlier would help you understand the site

  5. Paul Jacobs

    As an owner of another new to market social recruiting platform, TribeHQ (that has a different twist to KODA), I congratulate KODA on making some waves in the industry. Well done guys! It is great to see entrepreneurs introducing new approaches and ideas to the market. This helps to shift people’s thinking towards a new generation of products and services.

  6. alstin communications » Getting to Know You: Will KODA change the way talent & companies get to know each other?

    [...] Click over to this article for a bit more on the target audience (Generation Y). Many in this group at the moment seem to have recent academic experience but little work experience. [...]

  7. Reviews KODA, Says We’re Worth Watching « KODA News

    [...] Read the whole post at [...]

  8. R.I.P. to a Clever, Irreverent Gen Y Job Site -

    [...] Koda had promise and $3 million in angel dollars. Launching in the summer of 2009, into the worst recession since the Great Depression 80 years before, Koda aimed squarely at the young worker. It’s a crowded market, but Koda declared itself a different kind of site. It was a place where the entry-level Gen Yers could establish a professional presence, providing a personal — in some cases a very personal — look into who they are and they promise they hold. [...]

  9. NOLA Expat and Fomer KODA CEO Jeff Berger Hired as Doostang CEO | Silicon Bayou News

    [...] equation get to know each other.  Berger opened offices in San Fransisco and New Orleans and  raised $3 Million in angel funding in 2009.  The New Orleans office was initially housed at the Ice House.   Things started to fall [...]

Post a comment

Please log in to post a comment.

Note: You need to sign up for an account on our new commenting system if you haven't already done so — even if you have an existing ERE account. Find out why »

Login Information