Who’s talking about your company? What are they saying about it? How can we influence that?
The astute Shannon Seery Gude of the company Bernard Hodes says that employers aren’t always looking in the right place for answers to that question. They’re looking at Google Alerts, perhaps. Maybe Glassdoor. But, she says, they often neglect the Indeed Forums. “Look for your company and see what’s going on in the forums.”
She suggests searching for “working for IBM” – filling in your company name for IBM.
(I also tested out the use of quotes, by putting “working for Google” in quotes to sharply limit my results. And I couldn’t resist trying a search for Hodes.)
“What we will often find is the No. 1-returned search result in Google comes from the Indeed forums,” she says. That means job-seekers are ending up on Indeed, so recruiters should, too.
