http://www.ere.net/2009/06/01/new-brand-for-kenexa-new-look-for-job-tweets-job-boards-and-more/ Recruiting News, Recruiting Events, Recruiting Community, Social Recruiting Mon, 23 Nov 2009 00:41:59 -0500 http://wordpress.org/?v=2.8.4 hourly 1 http://www.ere.net/2009/06/01/new-brand-for-kenexa-new-look-for-job-tweets-job-boards-and-more/comment-page-1/#comment-12625 Jessica Meher Tue, 09 Jun 2009 18:53:50 +0000 http://www.ere.net/?p=8227#comment-12625 I really like the new Kenexa brand. Regarding the "equation as a tagline" though, huummm not so much. You shouldn't have to explain your main message in detail for people to get it. Actually, one of the first things I learned in advertising/marketing is not to use math equations to portray a message. It makes people think too much. But of course, if you were marketing to an audience where it makes sense, such as scientists, mathematicians or engineers, then perhaps you can get away with it *_~ I really like the new Kenexa brand. Regarding the “equation as a tagline” though, huummm not so much. You shouldn’t have to explain your main message in detail for people to get it. Actually, one of the first things I learned in advertising/marketing is not to use math equations to portray a message. It makes people think too much. But of course, if you were marketing to an audience where it makes sense, such as scientists, mathematicians or engineers, then perhaps you can get away with it *_~

]]>