Comments on: 6 Steps to an Employer Brand Strategy http://www.ere.net/2009/05/18/6-steps-to-an-employer-brand-strategy/ Recruiting News, Recruiting Events, Recruiting Community, Social Recruiting Mon, 23 Nov 2009 00:41:59 -0500 http://wordpress.org/?v=2.8.4 hourly 1 By: Employer Branding | Alter Via - Executive Search & Consulting http://www.ere.net/2009/05/18/6-steps-to-an-employer-brand-strategy/comment-page-1/#comment-15964 Employer Branding | Alter Via - Executive Search & Consulting Thu, 15 Oct 2009 18:10:15 +0000 http://www.ere.net/?p=7973#comment-15964 [...] Brett Minchington e Ryan Estis no seu artigo publicado no ERE.net. - 6 steps to an Employer Brand Strategy, possuir  uma estratégia claramente definida é o factor mais importante na consecução de um [...] [...] Brett Minchington e Ryan Estis no seu artigo publicado no ERE.net. – 6 steps to an Employer Brand Strategy, possuir  uma estratégia claramente definida é o factor mais importante na consecução de um [...]

]]> By: Bryan Chaney http://www.ere.net/2009/05/18/6-steps-to-an-employer-brand-strategy/comment-page-1/#comment-12331 Bryan Chaney Wed, 20 May 2009 15:19:23 +0000 http://www.ere.net/?p=7973#comment-12331 Brett and Ryan, SO much good detail in this post. I DO have a red mustache from drinking the employment branding Kool-Aid for 5 years, but I can imagine that anyone who is seeking to grow or change their brand would benefit greatly from taking this to heart. If you don't have a goal and/or know where you stand in the first place, it's hard to get anywhere. One of the key facets of an employment brand is how the REAL employees see your organization. Sure, microsites and digital marketing campaigns help, but recognition & incentive programs can help drive that non-engaged employee into a passionate contributor. Not a silver bullet, but there's a webcast tomorrow around programs like this. If this is in your wheelhouse, you can sign up at http://budurl.com/3rdThursday. My two pennies... Brett and Ryan,
SO much good detail in this post. I DO have a red mustache from drinking the employment branding Kool-Aid for 5 years, but I can imagine that anyone who is seeking to grow or change their brand would benefit greatly from taking this to heart. If you don’t have a goal and/or know where you stand in the first place, it’s hard to get anywhere.

One of the key facets of an employment brand is how the REAL employees see your organization. Sure, microsites and digital marketing campaigns help, but recognition & incentive programs can help drive that non-engaged employee into a passionate contributor.

Not a silver bullet, but there’s a webcast tomorrow around programs like this. If this is in your wheelhouse, you can sign up at http://budurl.com/3rdThursday. My two pennies…

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