Comments on: 6 Steps to an Employer Brand Strategy http://www.ere.net/2009/05/18/6-steps-to-an-employer-brand-strategy/ Recruiting News, Recruiting Events, Recruiting Community, Social Recruiting Tue, 14 Feb 2012 01:03:49 +0000 hourly 1 http://wordpress.org/?v=3.2.1 By: What does “employment branding” mean to you? | Hire Branding http://www.ere.net/2009/05/18/6-steps-to-an-employer-brand-strategy/comment-page-1/#comment-60795 What does “employment branding” mean to you? | Hire Branding Thu, 12 Jan 2012 16:41:36 +0000 http://www.ere.net/?p=7973#comment-60795 [...] “Your employer brand is “the image of your organization as a ‘great place to work’ in the mind of current employees and key stakeholders in the external market (active and passive candidates, clients, customers, and other key stakeholders).” Employer branding is therefore concerned with the attraction, engagement, and retention initiatives targeted at enhancing your company’s employer brand.”  Source: ere.net article 6 Steps to an Employer Brand Strategy  http://www.ere.net/2009/05/18/6-steps-to-an-employer-brand-strategy/ [...] [...] “Your employer brand is “the image of your organization as a ‘great place to work’ in the mind of current employees and key stakeholders in the external market (active and passive candidates, clients, customers, and other key stakeholders).” Employer branding is therefore concerned with the attraction, engagement, and retention initiatives targeted at enhancing your company’s employer brand.”  Source: ere.net article 6 Steps to an Employer Brand Strategy  http://www.ere.net/2009/05/18/6-steps-to-an-employer-brand-strategy/ [...]

]]> By: The Power of your Brand | Interactive Recruiting - HireClix - Interactive Recruitment Advertising Agency http://www.ere.net/2009/05/18/6-steps-to-an-employer-brand-strategy/comment-page-1/#comment-20396 The Power of your Brand | Interactive Recruiting - HireClix - Interactive Recruitment Advertising Agency Fri, 19 Mar 2010 04:21:33 +0000 http://www.ere.net/?p=7973#comment-20396 [...] Often, the notion of employment brand gets muddled between HR and marketing but the truth is – HR owns the employment brand.  With that being said, every employer has an opportunity to take charge of and shape their employment brand. [...] [...] Often, the notion of employment brand gets muddled between HR and marketing but the truth is – HR owns the employment brand.  With that being said, every employer has an opportunity to take charge of and shape their employment brand. [...]

]]> By: The Power of your Brand « HireClix - Interactive Recruitment Advertising Agency http://www.ere.net/2009/05/18/6-steps-to-an-employer-brand-strategy/comment-page-1/#comment-19418 The Power of your Brand « HireClix - Interactive Recruitment Advertising Agency Tue, 09 Feb 2010 03:35:15 +0000 http://www.ere.net/?p=7973#comment-19418 [...] brand.  With that being said, every employer has an opportunity to take charge of and shape their employment brand.     The notion of controlling and understanding your employment brand has never been so [...] [...] brand.  With that being said, every employer has an opportunity to take charge of and shape their employment brand.     The notion of controlling and understanding your employment brand has never been so [...]

]]> By: Does Your Brand Match Your Potential Employer’s? | HRM Today http://www.ere.net/2009/05/18/6-steps-to-an-employer-brand-strategy/comment-page-1/#comment-17596 Does Your Brand Match Your Potential Employer’s? | HRM Today Sun, 06 Dec 2009 17:07:19 +0000 http://www.ere.net/?p=7973#comment-17596 [...] personal branding has been a career strategy for a while now, employer branding is just beginning to hit mainstream. And you should be paying [...] [...] personal branding has been a career strategy for a while now, employer branding is just beginning to hit mainstream. And you should be paying [...]

]]> By: Employer Branding | Alter Via - Executive Search & Consulting http://www.ere.net/2009/05/18/6-steps-to-an-employer-brand-strategy/comment-page-1/#comment-15964 Employer Branding | Alter Via - Executive Search & Consulting Thu, 15 Oct 2009 18:10:15 +0000 http://www.ere.net/?p=7973#comment-15964 [...] Brett Minchington e Ryan Estis no seu artigo publicado no ERE.net. - 6 steps to an Employer Brand Strategy, possuir  uma estratégia claramente definida é o factor mais importante na consecução de um [...] [...] Brett Minchington e Ryan Estis no seu artigo publicado no ERE.net. – 6 steps to an Employer Brand Strategy, possuir  uma estratégia claramente definida é o factor mais importante na consecução de um [...]

]]> By: Bryan Chaney http://www.ere.net/2009/05/18/6-steps-to-an-employer-brand-strategy/comment-page-1/#comment-12331 Bryan Chaney Wed, 20 May 2009 15:19:23 +0000 http://www.ere.net/?p=7973#comment-12331 Brett and Ryan, SO much good detail in this post. I DO have a red mustache from drinking the employment branding Kool-Aid for 5 years, but I can imagine that anyone who is seeking to grow or change their brand would benefit greatly from taking this to heart. If you don't have a goal and/or know where you stand in the first place, it's hard to get anywhere. One of the key facets of an employment brand is how the REAL employees see your organization. Sure, microsites and digital marketing campaigns help, but recognition & incentive programs can help drive that non-engaged employee into a passionate contributor. Not a silver bullet, but there's a webcast tomorrow around programs like this. If this is in your wheelhouse, you can sign up at http://budurl.com/3rdThursday. My two pennies... Brett and Ryan,
SO much good detail in this post. I DO have a red mustache from drinking the employment branding Kool-Aid for 5 years, but I can imagine that anyone who is seeking to grow or change their brand would benefit greatly from taking this to heart. If you don’t have a goal and/or know where you stand in the first place, it’s hard to get anywhere.

One of the key facets of an employment brand is how the REAL employees see your organization. Sure, microsites and digital marketing campaigns help, but recognition & incentive programs can help drive that non-engaged employee into a passionate contributor.

Not a silver bullet, but there’s a webcast tomorrow around programs like this. If this is in your wheelhouse, you can sign up at http://budurl.com/3rdThursday. My two pennies…

]]>