Comments on: The Death of Twitter

By: Is Twitter Going To Die? | iThnk.com

Is Twitter Going To Die? | iThnk.com — Thu, 29 Oct 2009 23:06:57 +0000

[...] not sure why I was so taken back, when others have declared similar things before and I, like all people who know social media realise that almost everything has it’s day [...]

By: Blogging, Twitter Fading Away and RSS DOA? | creative blog solutions

Blogging, Twitter Fading Away and RSS DOA? | creative blog solutions — Mon, 03 Aug 2009 13:11:11 +0000

[...] to a blog post that referenced a few contentious debates about the death of blogging, RSS and even Twitter. The conversations referred to RSS as being DOA and argued that the public has not been well [...]

By: Kevin Patrick » Blog Archive » The Death of Twitter?

Kevin Patrick » Blog Archive » The Death of Twitter? — Sat, 23 May 2009 23:00:37 +0000

[...] Read the original article here [...]

By: Glenn Gutmacher

Glenn Gutmacher — Mon, 18 May 2009 18:55:53 +0000

I’ll defend Twitter, too. In fact, Shally Steckerl has a system he’s developed for optimizing Twitter from a recruiting / sourcing / marketing perspective. All are invited to learn about it this Thursday at his Advanced Twitter webinar:
http://aces.arbita.net/webinars/advancedtwitter-may2009 (If you miss it, we may have a DVD recording of it for sale linked from there afterwards.)

By: 6 Steps to an Employer Brand Strategy : ERE.net

6 Steps to an Employer Brand Strategy : ERE.net — Mon, 18 May 2009 18:04:33 +0000

[...] strategy that provides maximum impact and efficiency for minimum investment. There is no point building a presence on Facebook if you don’t allocate the resources to respond to messages [...]

By: Sylvia Dahlby

Sylvia Dahlby — Fri, 15 May 2009 02:30:51 +0000

Hi, while agree with the author on a number of points and believe that Twitter is the “flavor of the month” – it’s too soon to pronounce the phenomenon DOA or predict where it will end.

Mark subsequently concurs that Twitter is evolving; I’d like to add that new media never replaces old media, only the mix changes, and then the media itself changes to adjust.

I’m a late adopter of Twitter, but had to get on once the SmartSearch ATS enabled our users to post a job via their twitter accounts (and facebook page for that matter).

We’re only beginning to see where Mobile Recruiting is going, and Twitter is surely part of the process of getting there.

By: David DAngelo

David DAngelo — Fri, 15 May 2009 01:31:18 +0000

I enjoyed this post but I think it is premature to predict the death of Twitter. I will subscribe to the proposition that certain methods of recruiting are passing.

“I found my job on Twitter” was recently posted on CNN Money: http://alturl.com/m65p and Head2Head recruiting Canada posted a an insightful post on their blog how they have used Twitter for recruiting:
http://alturl.com/7xmx

The exact model for successful sourcing on Twitter is yet to be determined but I would not count it out just yet as it is still evolving.

By: Pedro Silva

Pedro Silva — Thu, 14 May 2009 21:44:26 +0000

I can appreciate what this article is offering. Trends are an amazing phenomenon.

By: The Death of Twitter, Nobody goes there anymore. It’s too crowded. « All about email, Message Compass

Wed, 13 May 2009 12:34:24 +0000

[...] Source [...]

By: Dennis Smith

Dennis Smith — Wed, 13 May 2009 04:29:09 +0000

Mark – nice post. I’ve been using twitter to connect with an audience in the wireless industry and it’s been fairly effective. I choose not to get lost in the noise and so I use some of the tools to help me manage my productivity. Because I was using social media tools long before Twitter’s arrival, it just doesn’t seem very different than the information I gleaned and the tools I sifted through to get that information (pre-twitter).

You are correct about the fact that “it’s easy to be a contrarian.” But whether twitter continues evolving or dies is really of little consequence to me. I’ll continue using tools, like Twitter, that help me connect with my target audience. It’s simply too large a talent pool to ignore. If it dies, then I’ll ignore it and move on to the next tool that I can add to my belt.

By: Howard Adamsky

Howard Adamsky — Wed, 13 May 2009 02:56:37 +0000

Wonderful article. Great insight.

Wish I wrote it.

By: Emily Luiz

Emily Luiz — Tue, 12 May 2009 22:18:03 +0000

I still don’t think it absolutely has to change or its death is pre-ordained. I just know it will evolve as every social media platform does. I do agree with you about experimenting with it in the context of a holistic recruitment communications strategy. Strategy needs to be behind every corporations comm efforts for them to be as successful as possible.

By: Mark Hornung

Mark Hornung — Tue, 12 May 2009 22:09:10 +0000

To Caroline and Emily (and others who rise in defense of Twitter), the point is to not get hung up on any one tool or platform. As you both admit, Twitter must evolve or its demise is pre-ordained. I, too, applaud those employers who experiment with it. But they need to do so in the context of a holistic recruitment communications strategy, not just because “all the other kids are doing it.” Keep tweeting!

By: Emily Luiz

Emily Luiz — Tue, 12 May 2009 21:45:12 +0000

While you make valid points about the annoyance of spammers, Twitter allows you to control your Twitter feed. If you don’t want information from a spam account, it’s simple, don’t follow that person. While they might start following you the only way they can interact with you is if you follow them back.

Twitter has been working to regulate spammers and updates the Twitter model to facilitate these concerns. In a few years Twitter will evolve differently than it is today, but that’s not too say it won’t still be around and based on the original concept.

The point on job posts not being able to give human interaction can be true for Twitter users such as @CareerBuilder. However, for a recruiter who has a list of candidates to Tweet to its more of a live job board and discussion. Because of recruiters more concentrated following they have the manpower to give a ‘human’ response.

Notice how you tell us to follow you on Twitter at the end of the article, why waste your time if it’s not here to stay?

@emilyluiz

By: Michael Maisel

Michael Maisel — Tue, 12 May 2009 18:09:20 +0000

Mark, your reasoning is sound, but I think you might be missing the primary cause of death. It’s just that NOBODY is so interesting nor does ANYONE have that many pithy, brilliant thoughts to merit such constant attention. I mean, CMON NOW, not EVERYONE is Miss California.

By: Tom Fosgard

Tom Fosgard — Tue, 12 May 2009 18:01:57 +0000

I wrote a blog post about that very same subject last week. I’m keeping up with twitter but as it is structured now, it is just too high maintenance. Too many useless tweets to go through, too many to write just to make our presence known. Twitter is cluttered.

By: Caroline Slomski

Caroline Slomski — Tue, 12 May 2009 15:58:40 +0000

Twitter – as it is structured today – may look very different in 12 months. But it’s not going down. It’s evolving. Evolution is the nature – and beauty – of social media, not its demise. Twitter has experienced incredible growth and press these last few months. Undoubtedly this hype will die down, but with more and more companies integrating Twitter into their media strategies, this is a communications channel that is here to stay.

Already, companies like Dell are reporting huge sales numbers that are directly tied to their Twitter efforts. HR professionals need to examine and embrace Twitter for the potential it holds with regard to candidate relationship management/networking. Just posting jobs to Twitter is not going to work. I applaud companies for trying to work Twitter into their sourcing strategies, but it’s not a job board – post-and-pray is not going to yield the metrics everyone is waiting to see. Twitter is a communications channel. If you don’t open yourself up for two-way dialogue, you’re not going to see a return on investment.

NAS Recruitment Communications has rolled out Social Media Boot Camp which educates recruiters on the social media space: The definitions, dos/don’ts, employment brand extension, and tracking success. Follow me at CarolineSlomski – I promise not to tweet too loudly.

By: Todd Lempicke

Todd Lempicke — Tue, 12 May 2009 14:55:42 +0000

Mark – thank you for your spot on observations. The Twitter buzz is way too loud and the reality of where this fits in as a communication tool needs to settle in.

By: Christina Tierney

Christina Tierney — Mon, 11 May 2009 18:34:46 +0000

Mark…loved your insights…I’m personally watching to see where this goes…been participating on Twitter for over 2 years. For me the key to the crowd is how “I” control the noise.

I don’t have to follow thousands…just the circle of influence I desire or need to stay connected to. I try to acknowledge and thank those followers who are not spamming or bots…so I control the flow from that end as well.

Quick thought to share…I have friends that I connect with via old school technologies like the phone…some with email, some with facebook…Twitter is just another communciation tool, or stream that I choose to swim in. This way I stay in touch with all kinds of connections…it’s expanded my circle of influence and relationship.

So their’s my two cents…for whatever it’s worth. :)