Can a situation ever arise where a company is too successful for its own good? Scott Pitasky from Microsoft addressed this very question at the ERE Expo 2009 Spring in San Diego.

While Microsoft is one of the greatest success stories in modern business, Pitasky said that success can cause a company to become complacent. When this occurs, companies may become set in their ways and fail to adapt with the times. As he simply put it, “you can’t just know what you know.”

Not content to let this happen, Microsoft has made numerous efforts to stay ahead of the game, including its Web 2.0 initiatives for which the company recently received an ERE Recruiting Excellence Award. Microsoft’s Marvin Smith will be covering this in greater detail at the ERE Expo 2009 Fall.

As the presentation went on, Pitasky covered some of the ways to transform your staffing organization “from checkers to chess.” In other words to know where you want to go and think ahead, in place of a more reactionary approach. Pitasky continued on this topic and discussed ways to dramatically change the focus of your company’s workforce within five years.

In addition, an important point was made about the necessity of knowing not just about your company’s demand, but the available supply. By using a funnel methodology, Microsoft developed a system of quickly finding which candidates are qualified for interviews, narrowing down the market, and saving valuable time. Elaborating on this, Pitasky covered Microsoft’s index for quality of hire, helping to identify the most effective sources of hire.

Lastly, the importance of telling your company’s story was made clear. The crucial question brought up was “do you want to create your employment brand or do you want to let someone else do it?” Pitasky discussed some key strategies for using your employment brand to communicate with people in a way that is relevant with them. Watch these highlights from the presentation to learn more!