Comments on: Tripling Traffic to Your Careers Site With a Facebook Account? http://www.ere.net/2009/04/21/tripling-traffic-to-your-careers-site-with-a-facebook-account/ Recruiting News, Recruiting Events, Recruiting Community, Social Recruiting Mon, 23 Nov 2009 00:41:59 -0500 http://wordpress.org/?v=2.8.4 hourly 1 By: Facebook Jumps Over MySpace. « Davis Blogs http://www.ere.net/2009/04/21/tripling-traffic-to-your-careers-site-with-a-facebook-account/comment-page-1/#comment-13345 Facebook Jumps Over MySpace. « Davis Blogs Tue, 14 Jul 2009 19:10:01 +0000 http://www.ere.net/?p=7542#comment-13345 [...] For an interesting recap on Sodexo’s use of social networking and their success in driving more traffic to their career properties, revisit this April 21, 2009 article by Jim Durbin on ERE.net. [...] [...] For an interesting recap on Sodexo’s use of social networking and their success in driving more traffic to their career properties, revisit this April 21, 2009 article by Jim Durbin on ERE.net. [...]

]]> By: John Hughes http://www.ere.net/2009/04/21/tripling-traffic-to-your-careers-site-with-a-facebook-account/comment-page-1/#comment-12064 John Hughes Mon, 04 May 2009 17:29:51 +0000 http://www.ere.net/?p=7542#comment-12064 Nice article Jim. I led a corporate recruiting function that started pages with facebook, myspace, youtube and others. It is helpful in getting the message out to all potential job seekers. Candidates alos liked the authenticity of the approach. My new site is bringing social media aspect into the job board world. http://www.bigdoghub.com Nice article Jim. I led a corporate recruiting function that started pages with facebook, myspace, youtube and others. It is helpful in getting the message out to all potential job seekers. Candidates alos liked the authenticity of the approach. My new site is bringing social media aspect into the job board world. http://www.bigdoghub.com

]]> By: links for 2009-04-28 « techGOVERN http://www.ere.net/2009/04/21/tripling-traffic-to-your-careers-site-with-a-facebook-account/comment-page-1/#comment-11986 links for 2009-04-28 « techGOVERN Wed, 29 Apr 2009 00:37:52 +0000 http://www.ere.net/?p=7542#comment-11986 [...] Tripling Traffic to Your Careers Site With a Facebook Account? : ERE.net If you’re most companies, you may get one or more entries that may or may not point a job-seeker to the correct website. If you’re a few companies I won’t mention, you sadly go to the archives of well-known recruiter blogs begging you to upgrade your site. For the company Sodexo, the first result is its blog, and the second is the careers site, and the rest of the page is profiles in Facebook, LinkedIn, Twitter, and Flickr. (tags: socialmedia recruiting how2 facebook casestudy) [...] [...] Tripling Traffic to Your Careers Site With a Facebook Account? : ERE.net If you’re most companies, you may get one or more entries that may or may not point a job-seeker to the correct website. If you’re a few companies I won’t mention, you sadly go to the archives of well-known recruiter blogs begging you to upgrade your site. For the company Sodexo, the first result is its blog, and the second is the careers site, and the rest of the page is profiles in Facebook, LinkedIn, Twitter, and Flickr. (tags: socialmedia recruiting how2 facebook casestudy) [...]

]]> By: Using social media to network « Life is what you make it http://www.ere.net/2009/04/21/tripling-traffic-to-your-careers-site-with-a-facebook-account/comment-page-1/#comment-11932 Using social media to network « Life is what you make it Fri, 24 Apr 2009 11:33:20 +0000 http://www.ere.net/?p=7542#comment-11932 [...] study #1: Jim Durbin blogs on ere.net about Sodexo and how the recruiting company tripled its site traffic by [...] [...] study #1: Jim Durbin blogs on ere.net about Sodexo and how the recruiting company tripled its site traffic by [...]

]]> By: Social Recruiting and Social Media ROI http://www.ere.net/2009/04/21/tripling-traffic-to-your-careers-site-with-a-facebook-account/comment-page-1/#comment-11908 Social Recruiting and Social Media ROI Wed, 22 Apr 2009 21:38:36 +0000 http://www.ere.net/?p=7542#comment-11908 [...] Inspired in part by Jim Durbin’s post yesterday on Sodexo’s activities. [...] [...] Inspired in part by Jim Durbin’s post yesterday on Sodexo’s activities. [...]

]]> By: James Durbin http://www.ere.net/2009/04/21/tripling-traffic-to-your-careers-site-with-a-facebook-account/comment-page-1/#comment-11905 James Durbin Wed, 22 Apr 2009 21:07:58 +0000 http://www.ere.net/?p=7542#comment-11905 Hey Rob - you're right - traffic isn't the end-all, be all, but this traffic is better informed on what Sodexo does, how to apply, who they are, and they have access to current and former Sodexo employees. And they have three times as many of the engaged applicants as they did of the former basic applicants. And that is valuable in every economy. Hey Rob – you’re right – traffic isn’t the end-all, be all, but this traffic is better informed on what Sodexo does, how to apply, who they are, and they have access to current and former Sodexo employees. And they have three times as many of the engaged applicants as they did of the former basic applicants.

And that is valuable in every economy.

]]> By: Rob Humphrey http://www.ere.net/2009/04/21/tripling-traffic-to-your-careers-site-with-a-facebook-account/comment-page-1/#comment-11904 Rob Humphrey Wed, 22 Apr 2009 20:42:29 +0000 http://www.ere.net/?p=7542#comment-11904 More traffic is not equal to more/better hires. In any economy. More traffic is not equal to more/better hires. In any economy.

]]> By: chris russell http://www.ere.net/2009/04/21/tripling-traffic-to-your-careers-site-with-a-facebook-account/comment-page-1/#comment-11895 chris russell Wed, 22 Apr 2009 13:56:49 +0000 http://www.ere.net/?p=7542#comment-11895 Sodexo is one of the leaders in social media recruiting, they even use podcasting in their recruiting mix. http://jobsinpods.com/2009/02/23/sustainability-jobs-with-sodexo/ Sodexo is one of the leaders in social media recruiting, they even use podcasting in their recruiting mix.

http://jobsinpods.com/2009/02/23/sustainability-jobs-with-sodexo/

]]> By: James Durbin http://www.ere.net/2009/04/21/tripling-traffic-to-your-careers-site-with-a-facebook-account/comment-page-1/#comment-11884 James Durbin Tue, 21 Apr 2009 19:00:47 +0000 http://www.ere.net/?p=7542#comment-11884 Brian, most companies aren't so keen on publicly releasing hiring numbers to third party sources, even ones they like, but Sodexo internally has seen a growth in their hiring metrics, which includes number of people hired, in the interview funnel, and those connecting with recruiters in ways not seen before. Sodexo approached this with metrics in mind, and from their results, they feel they see more candidates interested in positions they wish to hire for, higher conversion of desired candidates, and an easier time recruiting for those recruiters currently using social media as part of the employment process. There are other metrics, like costs of candidate acquisition and time-to-fill that we did not address in this article, but they know those numbers. Brian, most companies aren’t so keen on publicly releasing hiring numbers to third party sources, even ones they like, but Sodexo internally has seen a growth in their hiring metrics, which includes number of people hired, in the interview funnel, and those connecting with recruiters in ways not seen before.

Sodexo approached this with metrics in mind, and from their results, they feel they see more candidates interested in positions they wish to hire for, higher conversion of desired candidates, and an easier time recruiting for those recruiters currently using social media as part of the employment process.

There are other metrics, like costs of candidate acquisition and time-to-fill that we did not address in this article, but they know those numbers.

]]> By: Brian Taffe http://www.ere.net/2009/04/21/tripling-traffic-to-your-careers-site-with-a-facebook-account/comment-page-1/#comment-11883 Brian Taffe Tue, 21 Apr 2009 18:42:16 +0000 http://www.ere.net/?p=7542#comment-11883 I wish I understood how the social networking described in this article was connected to improved hiring results. Saying there was an "astounding increase in targeted traffic" doesn't define how that translated into something good. Was it (A) previously this company did not have enough candidates to fill their volume of reqs or (B) quantity was not an issue but the quality of applicants was not adequate and social networking increased the number of quality applicants who actually filled positions? I wish I understood how the social networking described in this article was connected to improved hiring results. Saying there was an “astounding increase in targeted traffic” doesn’t define how that translated into something good. Was it (A) previously this company did not have enough candidates to fill their volume of reqs or (B) quantity was not an issue but the quality of applicants was not adequate and social networking increased the number of quality applicants who actually filled positions?

]]> By: James Durbin http://www.ere.net/2009/04/21/tripling-traffic-to-your-careers-site-with-a-facebook-account/comment-page-1/#comment-11880 James Durbin Tue, 21 Apr 2009 17:42:27 +0000 http://www.ere.net/?p=7542#comment-11880 Jeffery, the answer to that is it depends. Are the people you're trying to recruit on Facebook? And as for updating - it's best done by the person doing the recruiting or a full-time branding person, as Sodexo does. Facebook is best used as a messaging tool. If your candidates are on Facebook, and want to be contacted, it's the right step. Facebook does show up on searches, but it won't help your careers site show up further. it works better for a blended search. For more on how to do all of this, check out http://store.socialmediaheadhunter.com Jeffery, the answer to that is it depends. Are the people you’re trying to recruit on Facebook? And as for updating – it’s best done by the person doing the recruiting or a full-time branding person, as Sodexo does. Facebook is best used as a messaging tool. If your candidates are on Facebook, and want to be contacted, it’s the right step.

Facebook does show up on searches, but it won’t help your careers site show up further. it works better for a blended search. For more on how to do all of this, check out http://store.socialmediaheadhunter.com

]]> By: Jeffrey Perry http://www.ere.net/2009/04/21/tripling-traffic-to-your-careers-site-with-a-facebook-account/comment-page-1/#comment-11879 Jeffrey Perry Tue, 21 Apr 2009 16:52:07 +0000 http://www.ere.net/?p=7542#comment-11879 (typo corrected) Does anyone have experience launching a Facebook page for a small - medium sized company? If they don’t have the staff to continually update it, is it still beneficial? i.e. will it help with search engine rankings… (typo corrected) Does anyone have experience launching a Facebook page for a small – medium sized company? If they don’t have the staff to continually update it, is it still beneficial? i.e. will it help with search engine rankings…

]]> By: Jeffrey Perry http://www.ere.net/2009/04/21/tripling-traffic-to-your-careers-site-with-a-facebook-account/comment-page-1/#comment-11878 Jeffrey Perry Tue, 21 Apr 2009 16:51:31 +0000 http://www.ere.net/?p=7542#comment-11878 Does anyone have experience launching a Facebook page for a small - mediums sized company? If they don't have the staff to continually update it, is it still beneficial? i.e. will it help with search engine rankings... Does anyone have experience launching a Facebook page for a small – mediums sized company? If they don’t have the staff to continually update it, is it still beneficial? i.e. will it help with search engine rankings…

]]> By: Candice Conerly http://www.ere.net/2009/04/21/tripling-traffic-to-your-careers-site-with-a-facebook-account/comment-page-1/#comment-11876 Candice Conerly Tue, 21 Apr 2009 16:29:40 +0000 http://www.ere.net/?p=7542#comment-11876 I really like this article not just because the obvious effects of social media but I like the slant it provides on creating a synergy with internal departments like Marketing and Diversity. I think it's a great idea to give future employees the opportunity to speak to current and former employees. I think if you work for a great company like mine, you should welcome this type open dialogue. Whenever an employee is apart of the momentum, they see Talent Acquisition differently. I think this creates advocates for your program, could possibly encourage more referrals or create “junior” recruiters for your company. -Candice Conerly Continental Airlines I really like this article not just because the obvious effects of social media but I like the slant it provides on creating a synergy with internal departments like Marketing and Diversity.

I think it’s a great idea to give future employees the opportunity to speak to current and former employees. I think if you work for a great company like mine, you should welcome this type open dialogue. Whenever an employee is apart of the momentum, they see Talent Acquisition differently. I think this creates advocates for your program, could possibly encourage more referrals or create “junior” recruiters for your company.

-Candice Conerly
Continental Airlines

]]> By: Wristbands | awristband.com http://www.ere.net/2009/04/21/tripling-traffic-to-your-careers-site-with-a-facebook-account/comment-page-1/#comment-11874 Wristbands | awristband.com Tue, 21 Apr 2009 15:39:10 +0000 http://www.ere.net/?p=7542#comment-11874 [...] Tripling Traffic to Your Careers Site With a Facebook Account … [...] [...] Tripling Traffic to Your Careers Site With a Facebook Account … [...]

]]> By: SmartBlog on Workforce » Blog Archive » Today’s bonus tracks http://www.ere.net/2009/04/21/tripling-traffic-to-your-careers-site-with-a-facebook-account/comment-page-1/#comment-11873 SmartBlog on Workforce » Blog Archive » Today’s bonus tracks Tue, 21 Apr 2009 13:37:04 +0000 http://www.ere.net/?p=7542#comment-11873 [...] How a Facebook account can help your careers site [...] [...] How a Facebook account can help your careers site [...]

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