http://www.ere.net/2009/04/16/yahoo-selling-hotjobs-not-likely/ Recruiting News, Recruiting Events, Recruiting Community, Social Recruiting Sun, 21 Mar 2010 08:02:27 +0000 http://wordpress.org/?v=2.9.2 hourly 1 http://www.ere.net/2009/04/16/yahoo-selling-hotjobs-not-likely/comment-page-1/#comment-11817 Steven Rothberg Fri, 17 Apr 2009 14:37:09 +0000 http://www.ere.net/?p=7520#comment-11817 My take on the possible sale of HotJobs by Yahoo! is that the expertise that Yahoo! has in sales is the sales of advertising to consumer marketers. Their motivations, abilities, ad agencies, and budgets are quite different from those who buy recruitment advertising. There aren't nearly the synergies in selling ads to consumer marketers and recruiters as most people think there are. My take on the possible sale of HotJobs by Yahoo! is that the expertise that Yahoo! has in sales is the sales of advertising to consumer marketers. Their motivations, abilities, ad agencies, and budgets are quite different from those who buy recruitment advertising. There aren’t nearly the synergies in selling ads to consumer marketers and recruiters as most people think there are.

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