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	<title>Comments on: Keyword Success Cuts Candidate Costs For Texas Health Care Provider</title>
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		<title>By: About how much do opals cost now?</title>
		<link>http://www.ere.net/2009/03/10/keyword-success-cuts-candidate-costs-for-texas-health-care-provider/comment-page-1/#comment-11339</link>
		<dc:creator>About how much do opals cost now?</dc:creator>
		<pubDate>Tue, 24 Mar 2009 21:49:15 +0000</pubDate>
		<guid isPermaLink="false">http://www.ere.net/?p=6835#comment-11339</guid>
		<description>[...] &amp;#75&amp;#101y&amp;#119o&amp;#114d &amp;#83ucc&amp;#101ss &amp;#67uts &amp;#67and&amp;#105dat&amp;#101 Costs For &amp;#84exas Health Care &amp;#... [...]</description>
		<content:encoded><![CDATA[<p>[...] &amp;#75&amp;#101y&amp;#119o&amp;#114d &amp;#83ucc&amp;#101ss &amp;#67uts &amp;#67and&amp;#105dat&amp;#101 Costs For &amp;#84exas Health Care &amp;#&#8230; [...]</p>
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		<title>By: Eileen Bouthillet</title>
		<link>http://www.ere.net/2009/03/10/keyword-success-cuts-candidate-costs-for-texas-health-care-provider/comment-page-1/#comment-11166</link>
		<dc:creator>Eileen Bouthillet</dc:creator>
		<pubDate>Tue, 17 Mar 2009 15:35:07 +0000</pubDate>
		<guid isPermaLink="false">http://www.ere.net/?p=6835#comment-11166</guid>
		<description>Baylor Health Care System actually hires about 2,500 per year. Handling a large applicant flow hasn&#039;t been a problem for us. The search engine keywords we purchase target our most critical openings, which are for licensed/registered nursing and allied health professionals. 

I asked our Director of Recruitment to comment on applicant management and our ability to identify the best candidates. 

She said for clinical, advanced degreed, registered positions, candidates are addressed in 24 to 48 hours of application - if they are qualified for the position based on the requirements stipulated by the hiring manager. First, they are contacted via telephone and email to schedule a phone interview. If they are not qualified for the position, they will receive an email informing them they are no longer in consideration for that position, but to continue to review our website for other opportunities. The email also contains contact information for the assigned recruiter, so they can get more information.  

For all other positions, the candidates are addressed within 72 to 96 hours, using the same process mentioned above. With 24 recruiters, we are able to connect with candidates within our targeted time frames 90% of the time.

We believe our candidate quality has been good because our number of open positions has fallen to record lows and turnover is decreasing. We are really hoping to get Taleo (our applicant tracking system) integrated with our ad agency’s media tracking system, so we can more accurately determine the source of our quality hires.</description>
		<content:encoded><![CDATA[<p>Baylor Health Care System actually hires about 2,500 per year. Handling a large applicant flow hasn&#8217;t been a problem for us. The search engine keywords we purchase target our most critical openings, which are for licensed/registered nursing and allied health professionals. </p>
<p>I asked our Director of Recruitment to comment on applicant management and our ability to identify the best candidates. </p>
<p>She said for clinical, advanced degreed, registered positions, candidates are addressed in 24 to 48 hours of application &#8211; if they are qualified for the position based on the requirements stipulated by the hiring manager. First, they are contacted via telephone and email to schedule a phone interview. If they are not qualified for the position, they will receive an email informing them they are no longer in consideration for that position, but to continue to review our website for other opportunities. The email also contains contact information for the assigned recruiter, so they can get more information.  </p>
<p>For all other positions, the candidates are addressed within 72 to 96 hours, using the same process mentioned above. With 24 recruiters, we are able to connect with candidates within our targeted time frames 90% of the time.</p>
<p>We believe our candidate quality has been good because our number of open positions has fallen to record lows and turnover is decreasing. We are really hoping to get Taleo (our applicant tracking system) integrated with our ad agency’s media tracking system, so we can more accurately determine the source of our quality hires.</p>
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		<title>By: John Zappe</title>
		<link>http://www.ere.net/2009/03/10/keyword-success-cuts-candidate-costs-for-texas-health-care-provider/comment-page-1/#comment-11053</link>
		<dc:creator>John Zappe</dc:creator>
		<pubDate>Wed, 11 Mar 2009 17:49:22 +0000</pubDate>
		<guid isPermaLink="false">http://www.ere.net/?p=6835#comment-11053</guid>
		<description>Thanks for your comment Joe. You are absolutely correct about the quality v. quantity issue. Perhaps I didn&#039;t make it clear enough in the article that Baylor, TMP and Taleo are working together to be able to close the hiring loop by accurately tracking an applicant from first click to hire. Baylor wants to be able to determine not only the medium that produces the highest applicant volume, but which produces the most hires. Though Eileen Bouthillet and I didn&#039;t get this far in our conversation, the golden metric in HR would be able to track a candidate from first contact to final disposition, incorporating performance as well as hire to demonstrate what recruiting methods are best to attract the best performers for each specific job.

So, as Joe Murphy points out, traditional print may be the right medium for certain jobs, while  LatPro (tip of the hat to Eric Shannon) is a better place for other types. 

As for handling the sheer volume of applicants, I can&#039;t say, Bill, how or what the company did. But applicant volume was not out of line with the need. Baylor hires about 4,500 workers during a year.</description>
		<content:encoded><![CDATA[<p>Thanks for your comment Joe. You are absolutely correct about the quality v. quantity issue. Perhaps I didn&#8217;t make it clear enough in the article that Baylor, TMP and Taleo are working together to be able to close the hiring loop by accurately tracking an applicant from first click to hire. Baylor wants to be able to determine not only the medium that produces the highest applicant volume, but which produces the most hires. Though Eileen Bouthillet and I didn&#8217;t get this far in our conversation, the golden metric in HR would be able to track a candidate from first contact to final disposition, incorporating performance as well as hire to demonstrate what recruiting methods are best to attract the best performers for each specific job.</p>
<p>So, as Joe Murphy points out, traditional print may be the right medium for certain jobs, while  LatPro (tip of the hat to Eric Shannon) is a better place for other types. </p>
<p>As for handling the sheer volume of applicants, I can&#8217;t say, Bill, how or what the company did. But applicant volume was not out of line with the need. Baylor hires about 4,500 workers during a year.</p>
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		<title>By: eric shannon</title>
		<link>http://www.ere.net/2009/03/10/keyword-success-cuts-candidate-costs-for-texas-health-care-provider/comment-page-1/#comment-11047</link>
		<dc:creator>eric shannon</dc:creator>
		<pubDate>Wed, 11 Mar 2009 15:07:44 +0000</pubDate>
		<guid isPermaLink="false">http://www.ere.net/?p=6835#comment-11047</guid>
		<description>&gt;Low cost and high volume may not be the desired end game.

maybe not, but it&#039;s a great first base!

-- Eric</description>
		<content:encoded><![CDATA[<p>&gt;Low cost and high volume may not be the desired end game.</p>
<p>maybe not, but it&#8217;s a great first base!</p>
<p>&#8211; Eric</p>
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		<title>By: Bill Opal</title>
		<link>http://www.ere.net/2009/03/10/keyword-success-cuts-candidate-costs-for-texas-health-care-provider/comment-page-1/#comment-11045</link>
		<dc:creator>Bill Opal</dc:creator>
		<pubDate>Wed, 11 Mar 2009 13:09:08 +0000</pubDate>
		<guid isPermaLink="false">http://www.ere.net/?p=6835#comment-11045</guid>
		<description>12,455 applicants.  It sounds like Baylor Health Care has conducted a terrific candidate attraction campaign.  Step one in the process is complete and successful.  Now, what do you do with 12,455 applicants?  How do you ensure you didn’t miss the good one?  How many good ones are in the pile?  How do you protect your employer brand?   Do you have enough recruiters on staff to handle the volume? Or the better question, do you want them to be spending a large part of their day sifting through 12,455 applicants. 

Most companies are struggling with the volume issues Baylor will now face.  The unemployment rate has increased the resume flow of candidate attraction campaigns significantly.  Smart employers like Baylor are utilizing technology to increase the flow of candidates even more.  Recruiting organizations will need to evaluate how they conduct their operations to ensure they are providing high value service to their hiring manager while dealing with the increased flow of applicants.

I would like to see a follow up story that outlines what Baylor did with the resumes.  
Good article John.

Bill Opal
http://www.flunky4u.com
Recruiters – Do you need a Flunky?</description>
		<content:encoded><![CDATA[<p>12,455 applicants.  It sounds like Baylor Health Care has conducted a terrific candidate attraction campaign.  Step one in the process is complete and successful.  Now, what do you do with 12,455 applicants?  How do you ensure you didn’t miss the good one?  How many good ones are in the pile?  How do you protect your employer brand?   Do you have enough recruiters on staff to handle the volume? Or the better question, do you want them to be spending a large part of their day sifting through 12,455 applicants. </p>
<p>Most companies are struggling with the volume issues Baylor will now face.  The unemployment rate has increased the resume flow of candidate attraction campaigns significantly.  Smart employers like Baylor are utilizing technology to increase the flow of candidates even more.  Recruiting organizations will need to evaluate how they conduct their operations to ensure they are providing high value service to their hiring manager while dealing with the increased flow of applicants.</p>
<p>I would like to see a follow up story that outlines what Baylor did with the resumes.<br />
Good article John.</p>
<p>Bill Opal<br />
<a href="http://www.flunky4u.com" rel="nofollow">http://www.flunky4u.com</a><br />
Recruiters – Do you need a Flunky?</p>
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		<title>By: SmartBlog on Workforce &#187; Blog Archive &#187; Today&#8217;s bonus tracks</title>
		<link>http://www.ere.net/2009/03/10/keyword-success-cuts-candidate-costs-for-texas-health-care-provider/comment-page-1/#comment-11044</link>
		<dc:creator>SmartBlog on Workforce &#187; Blog Archive &#187; Today&#8217;s bonus tracks</dc:creator>
		<pubDate>Wed, 11 Mar 2009 12:28:56 +0000</pubDate>
		<guid isPermaLink="false">http://www.ere.net/?p=6835#comment-11044</guid>
		<description>[...] How one company made search-engine marketing work for recruiting  [...]</description>
		<content:encoded><![CDATA[<p>[...] How one company made search-engine marketing work for recruiting  [...]</p>
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		<title>By: Joseph Murphy</title>
		<link>http://www.ere.net/2009/03/10/keyword-success-cuts-candidate-costs-for-texas-health-care-provider/comment-page-1/#comment-11038</link>
		<dc:creator>Joseph Murphy</dc:creator>
		<pubDate>Wed, 11 Mar 2009 05:33:56 +0000</pubDate>
		<guid isPermaLink="false">http://www.ere.net/?p=6835#comment-11038</guid>
		<description>The WSJ article on March 9th and this article document an emerging method for filling the candidate funnel.  What neither article addresses is quality of source and applicant to hire ratios.  The WSJ article cited a 5250 candidate response to one campaign.  How many of those candidates will be hired?  How many will receive some form of personal touch point in the process?  How many of those candidates will speak favorably about the application/employment experience?  How many will feel they were sucked into another candidate black hole?

Low cost and high volume may not be the desired end game.

In a quality of source audit we conducted for one client, traditional print media actually attracted the highest caliber of candidate.  As such the marginal sourcing dollars were moot (in the case of this article $4 vs. $400).  
The dollar differential can easily be off-set with one or two fewer interviews with poor caliber candidates.

High volume response rates can create an alternative problem – applicant spam.  The administrative challenges of dealing with hundreds or thousands of low quality candidates produces waste in the recruiting process.  Candidates who do not get acknowledged feel slighted, which detracts from the employment brand and creates a negative viral buzz in the applicant pool.

While it is important to find solid sourcing methods, don’t confuse volume with value.  Be a systems thinker and explore the entire talent acquisition cost of sourcing through on-the-job proficiency.  Then you can allocate resources where the ROI is best, as opposed to where the resume spam is the thickest.

Think about it.

Joseph P. Murphy
Shaker Consulting Group, Inc.
Developers of the Virtual Job Tryout®</description>
		<content:encoded><![CDATA[<p>The WSJ article on March 9th and this article document an emerging method for filling the candidate funnel.  What neither article addresses is quality of source and applicant to hire ratios.  The WSJ article cited a 5250 candidate response to one campaign.  How many of those candidates will be hired?  How many will receive some form of personal touch point in the process?  How many of those candidates will speak favorably about the application/employment experience?  How many will feel they were sucked into another candidate black hole?</p>
<p>Low cost and high volume may not be the desired end game.</p>
<p>In a quality of source audit we conducted for one client, traditional print media actually attracted the highest caliber of candidate.  As such the marginal sourcing dollars were moot (in the case of this article $4 vs. $400).<br />
The dollar differential can easily be off-set with one or two fewer interviews with poor caliber candidates.</p>
<p>High volume response rates can create an alternative problem – applicant spam.  The administrative challenges of dealing with hundreds or thousands of low quality candidates produces waste in the recruiting process.  Candidates who do not get acknowledged feel slighted, which detracts from the employment brand and creates a negative viral buzz in the applicant pool.</p>
<p>While it is important to find solid sourcing methods, don’t confuse volume with value.  Be a systems thinker and explore the entire talent acquisition cost of sourcing through on-the-job proficiency.  Then you can allocate resources where the ROI is best, as opposed to where the resume spam is the thickest.</p>
<p>Think about it.</p>
<p>Joseph P. Murphy<br />
Shaker Consulting Group, Inc.<br />
Developers of the Virtual Job Tryout®</p>
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		<title>By: eric shannon</title>
		<link>http://www.ere.net/2009/03/10/keyword-success-cuts-candidate-costs-for-texas-health-care-provider/comment-page-1/#comment-11032</link>
		<dc:creator>eric shannon</dc:creator>
		<pubDate>Tue, 10 Mar 2009 23:30:19 +0000</pubDate>
		<guid isPermaLink="false">http://www.ere.net/?p=6835#comment-11032</guid>
		<description>nice find John! this is useful stuff for everyone in the industry... thank you.

-- Eric</description>
		<content:encoded><![CDATA[<p>nice find John! this is useful stuff for everyone in the industry&#8230; thank you.</p>
<p>&#8211; Eric</p>
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