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Engaging Your Candidates with Blogs
Posted By Ben Gotkin On February 12, 2009 @ 5:42 am In Advice and How-Tos | 11 Comments
I was first exposed to recruiting blogs at the 2005 ERE Expo (and will be leading a free-wheelin’ discussion about blogs and social media recruiting at ERE’s upcoming conference  in San Diego). Blogging struck a chord with me, so I started up a personal blog, and a year later a recruiting blog . I kept that one up for a year and a half. From the very beginning, however, I ultimately wanted to create a corporate recruiting blog. In 2005, only a handful of companies had embraced recruiting blogs. I watched how those companies were using recruiting blogs, and saw how blogging enhanced candidate engagement and communications in a real-time, relatively-transparent manner.
For the past decade recruitment marketing has primarily focused on print collateral, career websites , and job boards . To me, a corporate recruiting blog creates a dynamic, digital recruiting “brochure” that can be accessed by anyone, anytime, anywhere. A blog can tell stories, promote opportunities, educate candidates, and provide an inside view into what was happening at an organization. I wanted to peel back the top layer of my company and let candidates see what it was like to work here.
Very little has changed though over the past few years. There are still only a few of organizations with active corporate recruiting blogs, with Microsoft , Sodexo , Rehabcare , and Hyatt  serving as excellent examples. One thing did change however this past year: I finally had the opportunity to launch a corporate recruiting blog, “Success starts here ,” at my employer.
Why has corporate recruiting been so slow to adopt? I believe it ultimately comes down to a lack of understanding and a lack of trust by the traditionally conservative and risk-averse entities existing in many organizations. These are barriers that can and should be overcome; there has never been a better time for corporate recruiting blogs.
When I joined my current employer, I was fortunate that my boss, along with the leaders of HR and Marketing, could see the value of a corporate recruiting blog. However, building a case and obtaining approval for the blog didn’t happen overnight. Several considerations and benefits had to be addressed and the understood first:
Sounds great, right? But what does it really take to get started?
Creating a corporate recruiting blog is a simple, economical, and effective way to tell prospects and candidates who you are, what you do and what it’s like to work for you. Do you have good stories to tell about your company? We did at RSM McGladrey, and the blog is now a powerful tool for us to share what is happening at McGladrey with the rest of the world. In a time and day where doing more with less is increasingly important, a corporate recruiting blog might just be the most cost-effective recruitment marketing opportunity available.
For some additional thoughts on launching a corporate recruiting blog, read this 2008 article  by Microsoft’s Gretchen Ledgard.
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URL to article: http://www.ere.net/2009/02/12/engaging-your-candidates-with-blogs/
URLs in this post:
 Image: http://www.ere.net/wp-content/uploads/2009/02/istock_000001883482xsmall.jpg
 upcoming conference: http://www.ere.net/events/2009/spring/ataglance.asp
 recruiting blog: http://the-trenches.blogspot.com/
 career websites: http://www.ere.net/tags/corporatecareersites
 job boards: http://www.ere.net/tags/jobboards/
 Microsoft: http://microsoftjobsblog.com/
 Sodexo: http://sodexocareers.blogspot.com/
 Rehabcare: http://college.rehabcare.com/
 Hyatt: http://hyattrecruiting.blogspot.com/
 Success starts here: http://mcgladreycareers.blogspot.com/
 career website: http://www.rsmmcgladrey.com/Careers/
 Blogger: http://www.google.com/url?sa=t&source=web&ct=res&cd=1&url=http%3A%2F%2Fwww.blogger.com%2F&ei=-A2TSdLmE4KqsAOK9L27Cw&usg=AFQjCNGb2S_ihucIn-YF2o0ZlC3KCh92Aw&sig2=UjjiM1ZQJFCgK2RmraO9Xg
 TypePad: http://www.typepad.com/
 WordPress: http://wordpress.org/
 Technorati: http://technorati.com/
 this 2008 article: http://www.hreonline.com/HRE/story.jsp?storyId=132428874
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