Comments on: 4 Ways to Look at the Strength of Your Brand http://www.ere.net/2009/02/10/4-ways-to-look-at-the-strength-of-your-brand/ Recruiting News, Recruiting Events, Recruiting Community, Social Recruiting Tue, 14 Feb 2012 01:03:49 +0000 hourly 1 http://wordpress.org/?v=3.2.1 By: The best, certainly most compelling, Employer Branding presentation I’ve ever seen. « http://www.ere.net/2009/02/10/4-ways-to-look-at-the-strength-of-your-brand/comment-page-1/#comment-20464 The best, certainly most compelling, Employer Branding presentation I’ve ever seen. « Mon, 22 Mar 2010 11:22:33 +0000 http://www.ere.net/?p=6113#comment-20464 [...] the ‘hitting the nail on the head’ job in terms of content as well as this (picked this up on ERE.net). Of course maybe I’ve not seen that many – please comment if you have seen [...] [...] the ‘hitting the nail on the head’ job in terms of content as well as this (picked this up on ERE.net). Of course maybe I’ve not seen that many – please comment if you have seen [...]

]]> By: 3D MarComms » The best Employer Branding presentation I’ve ever seen. http://www.ere.net/2009/02/10/4-ways-to-look-at-the-strength-of-your-brand/comment-page-1/#comment-10571 3D MarComms » The best Employer Branding presentation I’ve ever seen. Mon, 16 Feb 2009 13:56:16 +0000 http://www.ere.net/?p=6113#comment-10571 [...] the nail on the head’ job in terms of content as well as this (picked this up on ERE.net). Of course maybe I’ve not seen that many - please comment if you have seen [...] [...] the nail on the head’ job in terms of content as well as this (picked this up on ERE.net). Of course maybe I’ve not seen that many – please comment if you have seen [...]

]]> By: Brett Minchington http://www.ere.net/2009/02/10/4-ways-to-look-at-the-strength-of-your-brand/comment-page-1/#comment-10494 Brett Minchington Tue, 10 Feb 2009 19:34:37 +0000 http://www.ere.net/?p=6113#comment-10494 An excellent article Ryan, you've hit the nail on the head! Companies that seize the opportunity in the current environment to focus on their employer brand strategy (this does not mean spending large amounts of money!) will be best positioned to optimise the employer brand benefits (e.g. reduce hiring costs, reduced time to hire, increased quality of hire, increased internal hire rate, etc) as the economy improves. As most companies who have undertaken the journey to develop their employer brand strategy will realise it takes time to build a sustainable employer brand that drives competitive advantage. It would be wise for companies to start the discovery process now or re-focus where there efforts need to be applied (eg as internal communication, retention iniatives, etc) in readiness for when market conditions do improve. I know of many companies who are still investing in employer branding iniatives at this time. Whilst we may have a more 'candidate richer' market than 12 months ago, I'm receiving feedback there is still a talent shortage out there. Your employer brand strategy is not something that should be turned off in a boom or bust economy no different to how you would manage your leading consumer brands through a financial crisis. regards Brett Minchington Chairman/CEO Employer Brand Institute author of Your Employer Brand attract-engage-retain http://www.collectivelearningaustralia.com An excellent article Ryan, you’ve hit the nail on the head! Companies that seize the opportunity in the current environment to focus on their employer brand strategy (this does not mean spending large amounts of money!) will be best positioned to optimise the employer brand benefits (e.g. reduce hiring costs, reduced time to hire, increased quality of hire, increased internal hire rate, etc) as the economy improves. As most companies who have undertaken the journey to develop their employer brand strategy will realise it takes time to build a sustainable employer brand that drives competitive advantage. It would be wise for companies to start the discovery process now or re-focus where there efforts need to be applied (eg as internal communication, retention iniatives, etc) in readiness for when market conditions do improve. I know of many companies who are still investing in employer branding iniatives at this time. Whilst we may have a more ‘candidate richer’ market than 12 months ago, I’m receiving feedback there is still a talent shortage out there. Your employer brand strategy is not something that should be turned off in a boom or bust economy no different to how you would manage your leading consumer brands through a financial crisis.

regards

Brett Minchington
Chairman/CEO
Employer Brand Institute
author of Your Employer Brand attract-engage-retain
http://www.collectivelearningaustralia.com

]]> By: George Bradt http://www.ere.net/2009/02/10/4-ways-to-look-at-the-strength-of-your-brand/comment-page-1/#comment-10481 George Bradt Tue, 10 Feb 2009 11:59:17 +0000 http://www.ere.net/?p=6113#comment-10481 Employment Branding is every bit as important as Ryan Estis and Frank Lane suggest. It is a fundamental plank in efforts to build an ever-more ADEPT team (Acquire, Develop, Encourage, Plan and Transition). Employers with the strongest brands certainly think things through. Then they use every step of onboarding and ongoing talent management as opportunities to communicate, demonstrate and live their employment brand. George Bradt PrimeGenesis Executive Onboarding Author of "The New Leader's 100-Day Action Plan" www.primegenesis.com Employment Branding is every bit as important as Ryan Estis and Frank Lane suggest. It is a fundamental plank in efforts to build an ever-more ADEPT team (Acquire, Develop, Encourage, Plan and Transition). Employers with the strongest brands certainly think things through. Then they use every step of onboarding and ongoing talent management as opportunities to communicate, demonstrate and live their employment brand.

George Bradt
PrimeGenesis Executive Onboarding
Author of “The New Leader’s 100-Day Action Plan”
http://www.primegenesis.com

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