http://www.ere.net/2009/02/09/what-do-you-get-for-100k-a-second-a-drop-in-traffic/ Recruiting News, Recruiting Events, Recruiting Community, Social Recruiting Mon, 23 Nov 2009 11:02:01 -0500 http://wordpress.org/?v=2.8.4 hourly 1 http://www.ere.net/2009/02/09/what-do-you-get-for-100k-a-second-a-drop-in-traffic/comment-page-1/#comment-11473 The Elephant (or the Job Board) in the Room | Connecting Career and Life Sun, 29 Mar 2009 14:26:50 +0000 http://www.ere.net/?p=6206#comment-11473 [...] worst month ever in the 10-year history of job boards and this month may be even worse.  That if Monster.com is struggling, what could be expected of smaller websites that also contain job boards.  I also [...] [...] worst month ever in the 10-year history of job boards and this month may be even worse.  That if Monster.com is struggling, what could be expected of smaller websites that also contain job boards.  I also [...]

]]> http://www.ere.net/2009/02/09/what-do-you-get-for-100k-a-second-a-drop-in-traffic/comment-page-1/#comment-10466 Dayna Marcum Mon, 09 Feb 2009 21:07:55 +0000 http://www.ere.net/?p=6206#comment-10466 Once you can predict something there are expectations. For the past few years, the two sites staffed marketing teams specifically for the Super Bowl ad campaign. The market shifted dramatically in the last 60 days, leaving the desires of people watching the even unfulfilled and probably pretty disappointed, that they only cared about selling some funnies. Denny's was brilliant - they gave the audience something they needed to make their life better and easier - now - today! My question is, when with the job sites wake up to the new technology and begin to offer live interviews to attach to resumes or better yet - simply include a video of the company posting the job. If either job board wants to compete, getting "in" with their clients - meaning creating a media campaign that actually sells - involving going on the inside to discover the client/candidate relationship. Better luck next year, eh? Once you can predict something there are expectations. For the past few years, the two sites staffed marketing teams specifically for the Super Bowl ad campaign. The market shifted dramatically in the last 60 days, leaving the desires of people watching the even unfulfilled and probably pretty disappointed, that they only cared about selling some funnies. Denny’s was brilliant – they gave the audience something they needed to make their life better and easier – now – today! My question is, when with the job sites wake up to the new technology and begin to offer live interviews to attach to resumes or better yet – simply include a video of the company posting the job. If either job board wants to compete, getting “in” with their clients – meaning creating a media campaign that actually sells – involving going on the inside to discover the client/candidate relationship. Better luck next year, eh?

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