A new technology platform, combining the functionality of Salesforce.com with Facebook, has opened the door for development of new referral and sourcing applications. The platform debuted at Dreamforce, the annual Salesforce.com user and developer conference held in San Francisco earlier this month.
Jobs4MyFriends, a new Facebook application created by Appirio, is one of the first applications created on the new platform. It extends a company’s ability to use employee networks to generate referrals, according to Ryan Nichols, Appirio’s VP of product management.
