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	<title>Comments on: 3 Minutes to Building A Better Brand</title>
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		<title>By: Corporate Rating Site Is Part of A Trend You Need To Watch : ERE.net</title>
		<link>http://www.ere.net/2008/08/22/3-minutes-to-building-a-better-brand/comment-page-1/#comment-7040</link>
		<dc:creator>Corporate Rating Site Is Part of A Trend You Need To Watch : ERE.net</dc:creator>
		<pubDate>Tue, 26 Aug 2008 10:06:21 +0000</pubDate>
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		<description>[...] Says Karin Lash, regional director, interactive strategy for TMP Worldwide, &#8220;Social media today allows unprecedented access to employees in your organization. So if you put a message out there and that experience is not the reality folks are going to find out very quickly.&#8221; [...]</description>
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