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3 Minutes to Building A Better Brand

by
John Zappe
Aug 22, 2008, 5:45 am ET

Who wants to be thought of as an “employer of choice?”

“Don’t we all,” says Karin Lash, regional director, interactive strategy for TMP Worldwide.

But, how do you do that? How do you build an employer brand?

We caught up with Lash and Ryan Estis, senior vice president and chief talent strategist for NAS Recruitment, who shared with us some of the essentials of effective brand building. Watch as these experts outline the ingredients for building a brand that will help you attract quality candidates.

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This article is provided for informational purposes only and is not intended to offer specific legal advice. You should consult your legal counsel regarding any threatened or pending litigation.

  1. Corporate Rating Site Is Part of A Trend You Need To Watch : ERE.net Aug 26, 2008 at 6:06 am

    [...] Says Karin Lash, regional director, interactive strategy for TMP Worldwide, “Social media today allows unprecedented access to employees in your organization. So if you put a message out there and that experience is not the reality folks are going to find out very quickly.” [...]

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