Comments on: Recruiting Videos Allow Potential Candidates to Feel the Passion http://www.ere.net/2008/08/11/recruiting-videos-allow-potential-candidates-to-feel-the-passion/ Recruiting News, Recruiting Events, Recruiting Community, Social Recruiting Sat, 21 Nov 2009 23:35:23 -0500 http://wordpress.org/?v=2.8.4 hourly 1 By: Recent Links Tagged With "recruitment" - JabberTags http://www.ere.net/2008/08/11/recruiting-videos-allow-potential-candidates-to-feel-the-passion/comment-page-1/#comment-8211 Recent Links Tagged With "recruitment" - JabberTags Tue, 28 Oct 2008 17:34:24 +0000 http://www.ere.net/?p=3600#comment-8211 [...] must revolutionise recruitment | reaching out to Generation Y Saved by mlaurie on Tue 28-10-2008 Comment on Recruiting Videos Allow Potential Candidates to Feel ... Saved by softgeek on Mon 27-10-2008 In the brand name of the father... Saved by MavenOne on Wed [...] [...] must revolutionise recruitment | reaching out to Generation Y Saved by mlaurie on Tue 28-10-2008 Comment on Recruiting Videos Allow Potential Candidates to Feel … Saved by softgeek on Mon 27-10-2008 In the brand name of the father… Saved by MavenOne on Wed [...]

]]> By: The Perfect Recruitment Video | Jobs http://www.ere.net/2008/08/11/recruiting-videos-allow-potential-candidates-to-feel-the-passion/comment-page-1/#comment-7164 The Perfect Recruitment Video | Jobs Mon, 01 Sep 2008 23:34:26 +0000 http://www.ere.net/?p=3600#comment-7164 [...] John Sullivan has written an extensive post on the use and value of recruiting videos for finding good talent. I should have written that post! But kudos to Dr. Sullivan for putting it [...] [...] John Sullivan has written an extensive post on the use and value of recruiting videos for finding good talent. I should have written that post! But kudos to Dr. Sullivan for putting it [...]

]]> By: Bill Opal http://www.ere.net/2008/08/11/recruiting-videos-allow-potential-candidates-to-feel-the-passion/comment-page-1/#comment-7095 Bill Opal Thu, 28 Aug 2008 14:28:43 +0000 http://www.ere.net/?p=3600#comment-7095 Hi John Sadler, The vendor I used, Magnet Video, put Eaton Corporations jobs into their careersite and job advertisements. Monster and Careerbuilder. Shoot me an email at Bill.opal@sonyericsson.com if you want their info. Best Bill Opal Hi John Sadler,

The vendor I used, Magnet Video, put Eaton Corporations jobs into their careersite and job advertisements. Monster and Careerbuilder. Shoot me an email at Bill.opal@sonyericsson.com if you want their info.

Best
Bill Opal

]]> By: Ernest Feiteira http://www.ere.net/2008/08/11/recruiting-videos-allow-potential-candidates-to-feel-the-passion/comment-page-1/#comment-7066 Ernest Feiteira Wed, 27 Aug 2008 13:20:06 +0000 http://www.ere.net/?p=3600#comment-7066 John Sadler, Sounds like you just need to add a link in the job posting. Something like [Watch video about this company/job, goto: http://tinyurl.com/ChildCareTeacherVideo], just replace the sample link there with your own link. Even nicer would be to embed the video on the listing (video would play right on the page and no pop-up). The video will need to be hosted somewhere on your server/CDN (or use a video sharing service like Revver, Youtube, MetaCafe, etc...). If you need more insight, send me a ERE email via http://www.ere.net/erenetwork/person.asp?USERID=322612455 -Ernest John Sadler, Sounds like you just need to add a link in the job posting. Something like [Watch video about this company/job, goto: http://tinyurl.com/ChildCareTeacherVideo, just replace the sample link there with your own link. Even nicer would be to embed the video on the listing (video would play right on the page and no pop-up). The video will need to be hosted somewhere on your server/CDN (or use a video sharing service like Revver, Youtube, MetaCafe, etc…). If you need more insight, send me a ERE email via
http://www.ere.net/erenetwork/person.asp?USERID=322612455

-Ernest

]]> By: The Perfect Recruitment Video | Standout Jobs http://www.ere.net/2008/08/11/recruiting-videos-allow-potential-candidates-to-feel-the-passion/comment-page-1/#comment-7063 The Perfect Recruitment Video | Standout Jobs Wed, 27 Aug 2008 11:59:51 +0000 http://www.ere.net/?p=3600#comment-7063 [...] John Sullivan has written an extensive post on the use and value of recruiting videos for finding good talent. I should have written that post! But kudos to Dr. Sullivan for putting it [...] [...] John Sullivan has written an extensive post on the use and value of recruiting videos for finding good talent. I should have written that post! But kudos to Dr. Sullivan for putting it [...]

]]> By: John Sadler http://www.ere.net/2008/08/11/recruiting-videos-allow-potential-candidates-to-feel-the-passion/comment-page-1/#comment-7058 John Sadler Wed, 27 Aug 2008 07:36:07 +0000 http://www.ere.net/?p=3600#comment-7058 I want to include videos on my jobsite, but I am having problems because Broadbean cannot handle multimedia. How do you get around this? All companies use multi posting services so I must find a way to make it possible to add video to the job posting process. I want to include videos on my jobsite, but I am having problems because Broadbean cannot handle multimedia. How do you get around this? All companies use multi posting services so I must find a way to make it possible to add video to the job posting process.

]]> By: John Sadler http://www.ere.net/2008/08/11/recruiting-videos-allow-potential-candidates-to-feel-the-passion/comment-page-1/#comment-7057 John Sadler Wed, 27 Aug 2008 07:30:24 +0000 http://www.ere.net/?p=3600#comment-7057 I want to include videos on my jobsite, but I am having problems because Broadbean cannot handle multimedia. How do you get around this? I want to include videos on my jobsite, but I am having problems because Broadbean cannot handle multimedia. How do you get around this?

]]> By: Rachel Evans http://www.ere.net/2008/08/11/recruiting-videos-allow-potential-candidates-to-feel-the-passion/comment-page-1/#comment-7043 Rachel Evans Tue, 26 Aug 2008 14:35:00 +0000 http://www.ere.net/?p=3600#comment-7043 Terrific post! It is wonderful to see people embracing the use of video for recruitment - already many organizations and job seekers are receiving substantial benefits from its use. The use of video clearly improves the recruitment process for both job seekers and employers/recruiters and video will soon be the norm for both employer branding and candidate screening. We believed in this so strongly that we developed (and recently launched) a video interview solution to address many of the pain points inherent in the current recruitment process. Check us out - we would love to hear your feedback! Rachel Evans, MBA, BSc. rachel@interactiveapplicant.com http://www.interactiveapplicant.com Terrific post!

It is wonderful to see people embracing the use of video for recruitment – already many organizations and job seekers are receiving substantial benefits from its use.

The use of video clearly improves the recruitment process for both job seekers and employers/recruiters and video will soon be the norm for both employer branding and candidate screening.

We believed in this so strongly that we developed (and recently launched) a video interview solution to address many of the pain points inherent in the current recruitment process.

Check us out – we would love to hear your feedback!

Rachel Evans, MBA, BSc.
rachel@interactiveapplicant.com
http://www.interactiveapplicant.com

]]> By: Ernest Feiteira http://www.ere.net/2008/08/11/recruiting-videos-allow-potential-candidates-to-feel-the-passion/comment-page-1/#comment-6897 Ernest Feiteira Tue, 19 Aug 2008 17:16:57 +0000 http://www.ere.net/?p=3600#comment-6897 This article was titled: "Recruiting Videos Allow Potential Candidates to Feel the Passion," in addition to passion, i.e. videos provide an authentic glimpse into the company, b/c they are very valuable in helping to set the expectation. With the growth of sites like YouTube and others video sites (Hulu, metacafe, revver, rootv, etc) the opportunity is there to draw candidates in from the search engines and video sites. Leverage your video beyond your site and youtube... There is a "Video 2.0 for Recruitment" blog at http://www.ere.net/blogs/video_20/ with best practices, how-to's, examples and also sorts of video ideas... -Ernest, http://www.ere.net/erenetwork/person.asp?USERID=322612455 This article was titled: “Recruiting Videos Allow Potential Candidates to Feel the Passion,” in addition to passion, i.e. videos provide an authentic glimpse into the company, b/c they are very valuable in helping to set the expectation. With the growth of sites like YouTube and others video sites (Hulu, metacafe, revver, rootv, etc) the opportunity is there to draw candidates in from the search engines and video sites. Leverage your video beyond your site and youtube…

There is a “Video 2.0 for Recruitment” blog at
http://www.ere.net/blogs/video_20/ with best practices, how-to’s, examples and also sorts of video ideas…

-Ernest,
http://www.ere.net/erenetwork/person.asp?USERID=322612455

]]> By: John Sadler http://www.ere.net/2008/08/11/recruiting-videos-allow-potential-candidates-to-feel-the-passion/comment-page-1/#comment-6736 John Sadler Thu, 14 Aug 2008 13:43:19 +0000 http://www.ere.net/?p=3600#comment-6736 I think the site looks great and would love to know more about the way you sell it and make the videos. I think the site looks great and would love to know more about the way you sell it and make the videos.

]]> By: James Dee http://www.ere.net/2008/08/11/recruiting-videos-allow-potential-candidates-to-feel-the-passion/comment-page-1/#comment-6734 James Dee Thu, 14 Aug 2008 13:36:20 +0000 http://www.ere.net/?p=3600#comment-6734 Jason, Overall the idea I think is great. I would just watch out for using the YouTube's of the world as your main source for video delivery. In future just video is not going to work. It is how it is presented. Here is an example. Let's take tradisional print marketing. You can have the best content in the world but if it's not packaged right, no one will read it. Hope this helps? James Jason,

Overall the idea I think is great.

I would just watch out for using the YouTube’s of the world as your main source for video delivery.

In future just video is not going to work. It is how it is presented.

Here is an example. Let’s take tradisional print marketing. You can have the best content in the world but if it’s not packaged right, no one will read it.

Hope this helps?

James

]]> By: Jason Giller http://www.ere.net/2008/08/11/recruiting-videos-allow-potential-candidates-to-feel-the-passion/comment-page-1/#comment-6733 Jason Giller Thu, 14 Aug 2008 13:13:40 +0000 http://www.ere.net/?p=3600#comment-6733 Hi All, We have just launched a video based job board in the UK. www.my-ijob.com A whole series of excellent client videos avaialble,have a look, any thoughts / feedback much appreciated. Jason Hi All,

We have just launched a video based job board in the UK. http://www.my-ijob.com

A whole series of excellent client videos avaialble,have a look, any thoughts / feedback much appreciated.
Jason

]]> By: Dennis Smith http://www.ere.net/2008/08/11/recruiting-videos-allow-potential-candidates-to-feel-the-passion/comment-page-1/#comment-6687 Dennis Smith Tue, 12 Aug 2008 20:22:09 +0000 http://www.ere.net/?p=3600#comment-6687 Excellent post - thanks Dr. Sullivan! I applaud the efforts of guys like Bill Opal who are way ahead of the curve when it comes to using video in their recruitment efforts. I think we'll look back and laugh one day when we realize how long it took some folks to get on board. Thanks again! Dennis Excellent post – thanks Dr. Sullivan!

I applaud the efforts of guys like Bill Opal who are way ahead of the curve when it comes to using video in their recruitment efforts.

I think we’ll look back and laugh one day when we realize how long it took some folks to get on board.

Thanks again!
Dennis

]]> By: James Dee http://www.ere.net/2008/08/11/recruiting-videos-allow-potential-candidates-to-feel-the-passion/comment-page-1/#comment-6664 James Dee Tue, 12 Aug 2008 14:33:40 +0000 http://www.ere.net/?p=3600#comment-6664 You want to make sure your player has what we call "call to action" features. These action features impower the viewer (candidate) to take the next steps. This could be "Apply Now", "Chat Now", any action that you feel can help streamline the onboarding process. You also want to make sure the one streaming (Delivering) the video(s) has a large enough network to support the traffic to the video. James Dee You want to make sure your player has what we call “call to action” features. These action features impower the viewer (candidate) to take the next steps. This could be “Apply Now”, “Chat Now”, any action that you feel can help streamline the onboarding process.

You also want to make sure the one streaming (Delivering) the video(s) has a large enough network to support the traffic to the video.

James Dee

]]> By: John Sadler http://www.ere.net/2008/08/11/recruiting-videos-allow-potential-candidates-to-feel-the-passion/comment-page-1/#comment-6654 John Sadler Tue, 12 Aug 2008 08:10:32 +0000 http://www.ere.net/?p=3600#comment-6654 I am in process of setting up a niche jobs board in UK and can see that multimedia is the way to make it successful. The article says all the things I want to hear in a very useful way. It is my belief that this will be the way for the future of online recruiting. I am in process of setting up a niche jobs board in UK and can see that multimedia is the way to make it successful. The article says all the things I want to hear in a very useful way. It is my belief that this will be the way for the future of online recruiting.

]]> By: Recruitment Videos « Mike’s HODES Blog http://www.ere.net/2008/08/11/recruiting-videos-allow-potential-candidates-to-feel-the-passion/comment-page-1/#comment-6638 Recruitment Videos « Mike’s HODES Blog Mon, 11 Aug 2008 23:23:24 +0000 http://www.ere.net/?p=3600#comment-6638 [...] link « Alliance Q [...] [...] link « Alliance Q [...]

]]> By: Ryann Reddy http://www.ere.net/2008/08/11/recruiting-videos-allow-potential-candidates-to-feel-the-passion/comment-page-1/#comment-6632 Ryann Reddy Mon, 11 Aug 2008 22:20:28 +0000 http://www.ere.net/?p=3600#comment-6632 We have had great success with video as well in our recruiting efforts. We find that we have to change the angle that we take on the video dependant upon the audience we are targeting. One of our clients is constantly looking for young college age kids so we target the message to those sort of people and try and get the video to go viral. The results have been worth all the effort to produce video. Example: http://www.youtube.com/watch?v=O_ST4yVVUUI Other video we have used are more direct and to the point. Example: http://www.youtube.com/watch?v=J9DtcJ8CzmY http://www.youtube.com/watch?v=Z1KjBeFQ-Zg Ryann Reddy We have had great success with video as well in our recruiting efforts. We find that we have to change the angle that we take on the video dependant upon the audience we are targeting. One of our clients is constantly looking for young college age kids so we target the message to those sort of people and try and get the video to go viral. The results have been worth all the effort to produce video.

Example: http://www.youtube.com/watch?v=O_ST4yVVUUI

Other video we have used are more direct and to the point.
Example: http://www.youtube.com/watch?v=J9DtcJ8CzmY
http://www.youtube.com/watch?v=Z1KjBeFQ-Zg

Ryann Reddy

]]> By: Susan Shanklin http://www.ere.net/2008/08/11/recruiting-videos-allow-potential-candidates-to-feel-the-passion/comment-page-1/#comment-6627 Susan Shanklin Mon, 11 Aug 2008 21:00:57 +0000 http://www.ere.net/?p=3600#comment-6627 Hey! We just completed the recruiting video process and it has been such an amazing project! We worked with Pete Altieri at RecruiTV (http://www.recruitv.com) and they have an amazing and very talented team. Our videos are in the final editing stages and we are very anxious to get them on our site (www.redventures.com), YouTube and our job postings. Please let me know if you would like contact info for the team at RecruiTV - they were top notch!My email address is sshanklin@redventures.com Susan Shanklin Sr. Recruiter Red Ventures Hey!
We just completed the recruiting video process and it has been such an amazing project! We worked with Pete Altieri at RecruiTV (http://www.recruitv.com) and they have an amazing and very talented team. Our videos are in the final editing stages and we are very anxious to get them on our site (www.redventures.com), YouTube and our job postings.

Please let me know if you would like contact info for the team at RecruiTV – they were top notch!My email address is sshanklin@redventures.com

Susan Shanklin
Sr. Recruiter
Red Ventures

]]> By: Adam Peterson http://www.ere.net/2008/08/11/recruiting-videos-allow-potential-candidates-to-feel-the-passion/comment-page-1/#comment-6625 Adam Peterson Mon, 11 Aug 2008 20:38:35 +0000 http://www.ere.net/?p=3600#comment-6625 Hi - I love the article and agree with you that companies should develop video as an ongoing channel of communication because it can be a tremendously powerful way to communicate. Also, I checked out Sony Ericsson’s videos on CareerBuilder by Bill Opal’s suggestion and really liked them (definitely more attention grabbing than a text job description). I have two questions/thoughts I’d love to hear your feedback on: 1. The types of recruitment videos you are suggesting, though not all professionally produced, are more generic in fashion than targeted to specific individuals. What are your thoughts on companies creating more individually targeted recruitment videos? For example, either a hiring manager creating a video to discuss what working for him/her will be like or a hiring manager sending a video to a high demand candidate to re-emphasize how excited they are to interview them. Do you think 1) it would be valuable for both employer and candidate to add that additional personalized touch and 2) that a personalized video is another viable category of recruitment videos? 2. Along similar lines to sending out videos for recruitment, do you think it would be valuable for companies to create and send out videos at a later stage in the process – for example at the on-boarding stage? Might it benefit an organization to continue “recruiting” candidates until they actually begin working (and potentially reduce the number of candidates who accept offers from other companies)? I am genuinely interested in a discussion and would highly value your thoughts. Thanks, Adam Hi -

I love the article and agree with you that companies should develop video as an ongoing channel of communication because it can be a tremendously powerful way to communicate. Also, I checked out Sony Ericsson’s videos on CareerBuilder by Bill Opal’s suggestion and really liked them (definitely more attention grabbing than a text job description).

I have two questions/thoughts I’d love to hear your feedback on:

1. The types of recruitment videos you are suggesting, though not all professionally produced, are more generic in fashion than targeted to specific individuals. What are your thoughts on companies creating more individually targeted recruitment videos? For example, either a hiring manager creating a video to discuss what working for him/her will be like or a hiring manager sending a video to a high demand candidate to re-emphasize how excited they are to interview them. Do you think 1) it would be valuable for both employer and candidate to add that additional personalized touch and 2) that a personalized video is another viable category of recruitment videos?

2. Along similar lines to sending out videos for recruitment, do you think it would be valuable for companies to create and send out videos at a later stage in the process – for example at the on-boarding stage? Might it benefit an organization to continue “recruiting” candidates until they actually begin working (and potentially reduce the number of candidates who accept offers from other companies)?

I am genuinely interested in a discussion and would highly value your thoughts.

Thanks,
Adam

]]> By: Kristin Gissaro http://www.ere.net/2008/08/11/recruiting-videos-allow-potential-candidates-to-feel-the-passion/comment-page-1/#comment-6614 Kristin Gissaro Mon, 11 Aug 2008 18:38:53 +0000 http://www.ere.net/?p=3600#comment-6614 Hi Dr. Sullivan! We always seem to say the same things at the same time! (Check out the eerily similar topics between your articles and my blog posts.) Just Friday, I posted a page on my blog, www.TalentMash.com that highlights recruitment videos, titled Recruitment Video Showcase. Glad to see it's not just me who thinks this tool is often overlooked. Great advice. Hi Dr. Sullivan!

We always seem to say the same things at the same time! (Check out the eerily similar topics between your articles and my blog posts.)

Just Friday, I posted a page on my blog, http://www.TalentMash.com that highlights recruitment videos, titled Recruitment Video Showcase.

Glad to see it’s not just me who thinks this tool is often overlooked. Great advice.

]]>