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100 Million Job-Related Searches on Google in June!

by
Doug Berg
Jul 11, 2008, 1:58 pm ET

For months (and years) I’ve wondered what the number of monthly searches was for job-related keywords on Google. I always knew it was a big number, but I was shocked to see it was over 100 million searches just in June — with June being the “dog days” of recruiting and job searching. The average month is more around 124 million searches.

Historically, the search engines haven’t shared numbers on how many specific keyword searches there were for targeted keywords, but recently Google has changed its external keyword research tool to show us the search numbers for the previous month and the average number of searches for exact keywords. This helps to shed light on exactly how much job- and career-related search activity is happening monthly on Google.

Anyone can access this free tool at Google by typing in this URL to view how many people are searching for jobs in your locations and/or hiring need areas:

https://adwords.google.com/select/KeywordToolExternal

Some interesting facts, which you can validate using the tool above:

TOP CAREER AREAS: (Monthly)
• Sales jobs – 2.2 million searches
• Customer services jobs – 1 million searches
• Administrative jobs – 823,000 searches
• Accounting jobs – 673,000 searches
• Human Resource jobs – 673,000 searches
• Nursing jobs – 673,000 searches
• Finance jobs – 368,000 searches
• Legal jobs – 301,000 searches

TOP LOCATIONS: (Monthly)
• Georgia jobs – 2.7 million searches
• Illinois jobs – 2.2 million searches
• Arizona jobs – 1.5 million searches
• Massachusetts jobs – 1.5 million searches
• Michigan jobs – 1.5 million searches
• New Jersey jobs – 1.5 million
• Jobs In Chicago – 823,000 searches
• Dallas Jobs – 673,000 searches
• San Diego jobs – 550,000

After you play with this Google keyword research tool, you’ll see how huge the opportunity is for employers who optimize their career site and job content, so that you can drive these Google users directly to your career site.

While most corporate career sites look very snazzy and are designed for employer branding, those efforts can in many cases hurt your chances at getting your career site optimized. By using flash animations, pop up windows, pull down selections, and frames, you could be making your site very cool for users to experience, but at the same time making it so that nobody will find your cool site to visit in the first place.

Try it yourself. Try to Google one of your own job titles and see if you can find your job online.

Unfortunately, search engine optimization is a difficult game, and it’s not helped by most of the ATS players out there, who never built their platforms for marketing purposes, only to manage the recruiting process.

Most employers’ job content is hidden behind a keyword search engine which is great for a candidate who knows what they’re looking for. Google does not, and therefore won’t execute the keyword search, thereby never seeing your job content.

Even if Google did find your job content online, in many cases the basics of optimization aren’t followed by most ATS systems, which means the job titles, locations, zip codes, and other important content components aren’t put into the key areas of each job (titles, headers, meta tags, filename, etc.), which would be necessary to achieve any level of search engine placement. There are dozens of other aspects to optimization that need to be executed in addition to these, but we’ll save those for another day.

Another problem with getting your career site found by Google (using job content only) is that jobs go on and off your career site on a daily basis, which makes it difficult for you to get a higher placement ranking with the search engines using job content which is very dynamic.

Employers would be better off developing “talent landing pages,” which are job profiles for their key hiring need areas that stay online constantly (whether you have open jobs in that category or not), so that Google can always find that page, and that the content within it holds your currently open jobs matching that job profile.

If you’re a smaller employer, then you might be able to do this with HTML pages (talk to your webmaster) that you create and put online for a few of your locations and job titles.

However, enterprise clients with hiring needs in multiple locations and categories will need to seek an alternative. First, try a solution that can interface with your ATS system and automatically pull the open jobs into these pages. Second, the solution will then route candidates back to your ATS system when they want to apply.

This provides candidates with the best possible experience and gets you highly placed in the search engine rankings on Google and other search engines. (By the way, this is a similar strategy to how job boards do their search engine marketing, but rarely do we see employers using the same tactics in their interactive marketing).

In summary, innovative employers (or those looking to go beyond using job boards to do online recruiting) will learn how to compete for these candidates at their first search for jobs on Google, and drive them directly to their career site using either search engine optimization, or search engine marketing to cut recruiting costs dramatically.

Now’s the time to get started. Fall is coming faster than you think, and you’ll need to get started today in order to get on Google’s first page of search results if you hope to be there by September or October.

This article is provided for informational purposes only and is not intended to offer specific legal advice. You should consult your legal counsel regarding any threatened or pending litigation.

  1. Ernest Feiteira

    Seems like Florida is a “hot” search too. Florida jobs 2.7 million searches.

    If Google “only” has 60 percent of the market and we presume that keywords are searched at the a similar rate across other search engines, then “jobs” is searched on average over 206 million times each month and in June it was searched over 170 million times!!! (To do this yourself just divide any of the Google numbers by .6.)

  2. Recruiting Blog: BuzzLinks for 07-11-08 Google, Free Job Postings, and AllianceQ | thetalentbuzz.com

    [...] Berg, Founder and Chief Innovation Officer of jobs2web writes about the 100+ million job related searches on google last month.   I also recently shared some great successes with capitalizing on this opportunity – [...]

  3. eric shannon

    Doug, this is the tool that I use to create http://www.internetinc.com/top-100-job-board-niches just before Google started publishing actual numbers… it is very interesting to see that big 124 million number. I wonder if any other industry has a longer ‘long tail’ in search? I see real estate is also at 124 million.

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  5. search engine optimization san diego

    search engine optimization san diego…

    Bayton…

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    [...] it is nearly impossible to track the effectiveness of your job board spend and ROI. As an example: A candidate, like the 100 million that did last month, start their job search on google. They enter “financial analyst job, new york“. Take a look at just the first page and [...]

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  8. Mirta Mirta

    Great article,

    The easiest way to find a job is to browse online.There are many sites for jobs but unfortunately they are not free.Some of them claim they are free but once they find you a job they may ask you to pay them.Recently a my friend suggested me one 100% free site about jobs.I joined and they found me great job in my area (NY) in less than a week.And I paid nothing.You should try them.I though it will be helpful to share it here:

    TopJobGuide . info

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