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How to Use Summize to Post Target Company Names on Twitter

by
Shally Steckerl
Jun 23, 2008, 3:32 pm ET

Summize is a free conversation search engine that allows you to scan content posted on Twitter.com.

While many of the “twits” or posts on Twitter offer little clues or meaningful context, it’s possible to extrapolate a few juicy tidbits of information.

One such example is when people use the phrase “I work for” followed by the name of a company. This is a great technique on any search engine, but it’s particularly useful on blog search engines because people love to talk about themselves. With Twitter being a microblog (only 140 characters allowed in a post) the brief comments offer little other information. But this is one of those short phrases where the context tells us much more than the text itself.

For example, a search for “I work for Microsoft” reveals a few people like:

ThatGuyNamedKen
Tafelzoetstof
Rickster_CDN
rtvenge
Lindsi
Vriyait
ClarkeZone

Among others, of course. Now, that in and of itself is not very revealing. Other than knowing where they work, you can’t really tell what they do…unless, of course, you see their other posts. For example, in one of ThatGuyNamedKen’s posts you find out on April 18 he got a job offer from Microsoft to be a “Support Operations Analyst.”

“Great, Shally, but now where does he live and how do I contact him?”

Well, that’s a bit harder. If you look at his profile, you can tell he lives in Winnipeg (Canada, of course). As for contacting him, though, unless you want to commit to some CyberSleuthing, it’s probably easiest to just “follow” him on Twitter. Then you can send him a private twit by texting 40404 with a message that starts with @thatguynamedken: followed with a short (140 characters or less) message.

This article is provided for informational purposes only and is not intended to offer specific legal advice. You should consult your legal counsel regarding any threatened or pending litigation.

  1. Suzy Tonini

    Summize and Tweetscan have worked well for me in the past, but my new *fave* is Tweetbeep, which alerts me to Tweets made in real-time (via e-mail). I then decide if I want to follow them or not. But Twitter and all the various Twitter clients all rock in one way or another.

    Also, when text messaging you are actually allowed 160 characters ;-)

  2. Shally Steckerl

    Actually, no Suzy, when you SMS from your mobile you can do 160 char but twitter only accepts 140 as I stated.

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