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	<title>Comments on: Why Google or Starbucks?</title>
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		<title>By: Starbucks: Full Court Press! &#124; Corporate Eye</title>
		<link>http://www.ere.net/2008/05/29/why-google-or-starbucks/comment-page-1/#comment-18782</link>
		<dc:creator>Starbucks: Full Court Press! &#124; Corporate Eye</dc:creator>
		<pubDate>Tue, 26 Jan 2010 09:45:51 +0000</pubDate>
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		<description>[...] assumed to be bullet-proof, HR guru Kevin Wheeler wrote an article about employer branding titled Why Google or Starbucks? In it he wonders what makes people especially eager to work at certain companies, and decides:  [...]</description>
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