Comments on: Effective Approaches for Attracting Competitors’ Employees to Your Firm http://www.ere.net/2008/03/03/effective-approaches-for-attracting-competitors-employees-to-your-firm/ Recruiting News, Recruiting Events, Recruiting Community, Social Recruiting Sat, 21 Nov 2009 23:35:23 -0500 http://wordpress.org/?v=2.8.4 hourly 1 By: Joshua Letourneau http://www.ere.net/2008/03/03/effective-approaches-for-attracting-competitors-employees-to-your-firm/comment-page-1/#comment-3541 Joshua Letourneau Sun, 09 Mar 2008 12:59:00 +0000 http://www.ere.net/2008/03/03/effective-approaches-for-attracting-competitors-employees-to-your-firm/#comment-3541 John, in reading your article, I find the value in 'Approach 4'. Unfortunately, I had to pan through the same material we see each and every day to get there ('employment branding', 'employee referrals', 'web attraction' . . . etc., etc., etc.) With that, the value within that subsection surrounds the few lines regarding sponsoring social events (I say that because including a bulletpoint on attending trade shows is pretty par-for-the-course with what every other consultant out there says and tries to sell). At the end of the day, what I'm seeing in your article is a redirection to undergraduate Marketing 101. I greatly enjoy many of your articles, but would respectfully appreciate greater rigor and data substantiation in your works. Would you be able to redirect readers to some of your peer-reviewed type of work (i.e. PhD-specific) so that we can move away from speculation and more into data-driven material and research? John, in reading your article, I find the value in ‘Approach 4′. Unfortunately, I had to pan through the same material we see each and every day to get there (’employment branding’, ‘employee referrals’, ‘web attraction’ . . . etc., etc., etc.)

With that, the value within that subsection surrounds the few lines regarding sponsoring social events (I say that because including a bulletpoint on attending trade shows is pretty par-for-the-course with what every other consultant out there says and tries to sell).

At the end of the day, what I’m seeing in your article is a redirection to undergraduate Marketing 101. I greatly enjoy many of your articles, but would respectfully appreciate greater rigor and data substantiation in your works.

Would you be able to redirect readers to some of your peer-reviewed type of work (i.e. PhD-specific) so that we can move away from speculation and more into data-driven material and research?

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