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Jigsaw CEO Podcast: The Company That Invented Trading Business Cards For Profit is Evolving

by
John Zappe
Feb 27, 2008, 1:09 pm ET

Jigsaw changed its slogan last month, eliminating mention of the business cards for which it became famous as a resource for recruiters.

Now, instead of saying “Buy and Trade Business Cards” the Jigsaw tagline is “Complete, Collaborative Business Information.” The change reflects the evolution of Jigsaw, according to its co-founder and CEO Jim Fowler, who joined us in a podcast recently to tells us the company is broadening its reach.

In the 8-minute podcast, you’ll hear Fowler tell us that recruiters are the most active networkers among the 400,000 members of its community; that sales people are the biggest users; and that Jigsaw is going beyond what is on the face of a business card to include data about the employee’s company itself.

In the last several months, Jigsaw has rolled out new products specifically for companies. Jigsaw Team, introduced in September, is a corporate account shared among the participating employees. Jigsaw Clean is a service that cleans corporate CRM databases, discarding dated, departed and duplicate contacts and updating the ones still good.

It’s also added rewards for updating business contact information.

But all this activity doesn’t mean a change in focus for the company that declares its mission to be the mapping of every business on the planet.

Listen below to CEO Jim Fowler discuss where Jigsaw is today and what the future may bring.

This article is provided for informational purposes only and is not intended to offer specific legal advice. You should consult your legal counsel regarding any threatened or pending litigation.

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