http://www.ere.net/2008/01/14/the-power-of-stories-for-employment-branding-and-referrals/ Recruiting News, Recruiting Events, Recruiting Community, Social Recruiting Sat, 21 Nov 2009 23:35:23 -0500 http://wordpress.org/?v=2.8.4 hourly 1 http://www.ere.net/2008/01/14/the-power-of-stories-for-employment-branding-and-referrals/comment-page-1/#comment-3462 Greg Fuller Tue, 12 Feb 2008 03:44:00 +0000 http://www.ere.net/2008/01/14/the-power-of-stories-for-employment-branding-and-referrals/#comment-3462 I enjoyed this article and have always used this technique. A major reason why this is such a powerful tool lies in the fact that our brains are hard wired to think in pictures not in words. When a speaker illustrates an idea with a story, the idea is more readily processed by the brain. Some of the worlds greatest teachers used this method Gandi,Jesus,etc. It was once written about Jesus 'without an illustration (story) he would not speak.' He understood this concept. The CEO of Southwest airlines, Herb Kelleher, has a very notable story that has given him a down to earth, 'everyman demeanor' that has endeared him to his employees. One outrageous incident was his arm-wrestling showdown with the CEO of Stevens Aviation in 1992. Both Stevens and Southwest were using the advertising tagline 'Plane Smart.' To settle the matter, Kelleher suggested an arm-wrestling competition with the winner keeping the rights to the slogan. Kelleher lost the match, but the event generated so much good will and publicity that Stevens let Southwest continue use of the tagline. Great article,this article will be on the desk of 10 very powerful CEO's asap. I will personally see to it. I enjoyed this article and have always used this technique. A major reason why this is such a powerful tool lies in the fact that our brains are hard wired to think in pictures not in words. When a speaker illustrates an idea with a story, the idea is more readily processed by the brain. Some of the worlds greatest teachers used this method Gandi,Jesus,etc. It was once written about Jesus ‘without an illustration (story) he would not speak.’ He understood this concept. The CEO of Southwest airlines, Herb Kelleher, has a very notable story that has given him a down to earth, ‘everyman demeanor’ that has endeared him to his employees. One outrageous incident was his arm-wrestling showdown with the CEO of Stevens Aviation in 1992. Both Stevens and Southwest were using the advertising tagline ‘Plane Smart.’ To settle the matter, Kelleher suggested an arm-wrestling competition with the winner keeping the rights to the slogan. Kelleher lost the match, but the event generated so much good will and publicity that Stevens let Southwest continue use of the tagline. Great article,this article will be on the desk of 10 very powerful CEO’s asap. I will personally see to it.

]]> http://www.ere.net/2008/01/14/the-power-of-stories-for-employment-branding-and-referrals/comment-page-1/#comment-3376 Amybeth Hale Mon, 14 Jan 2008 03:35:00 +0000 http://www.ere.net/2008/01/14/the-power-of-stories-for-employment-branding-and-referrals/#comment-3376 John, as someone who just joined a PR agency, this matches up with the overall thought process of what we do! It's very interesting to see the similarities in recruitment methods and PR practices. I am sharing this with the rest of our staffng team because this is exactly what we need! John, as someone who just joined a PR agency, this matches up with the overall thought process of what we do! It’s very interesting to see the similarities in recruitment methods and PR practices. I am sharing this with the rest of our staffng team because this is exactly what we need!

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